The Disney Entertainment segment includes the company’s full portfolio of entertainment media and content businesses globally, including streaming.

The Digital Marketing team oversees creative, programming, and operations of Disney Entertainment’s General Audience (GA) and Made For Kids (MFK) YouTube channels. The Creative and Programming Strategy part of the YouTube team is responsible for content development and production, channel strategy, program planning, and more. Additionally, this team works closely with YouTube Creative & Project Management teams, as well as TWDC Brand and Franchise, Studios, Consumer Products, Experiences, Governance, Legal, Music, and Finance. The team is responsible for adhering to TWDC and YouTube policies

This role is a project hire with an end date of 11/2026.

Job Summary:

The Digital Marketing Coordinator on the YouTube Creative and Programming Strategy team will support the Disney Entertainment Digital Marketing team in creative planning, development, production, and execution of content for multiple TWDC YouTube channels. This role supports the team with day-to-day creative responsibilities including asset gathering and creation, creative reviews, content curation, video editing, and more. This role will work in tandem with Publishing on performance packaging, data-driven optimization, and more.

The Digital Marketing Coordinator should be well-versed in the YouTube ecosystem, with a solid understanding of content formats, best practices, and community, as well as an eye on YouTube’s latest content creator recommendations, new tools, and updates to implement where advantageous to the content.

The coordinator should be collaborative, results-driven, and detail-oriented with a strong understanding of a variety of social, digital, and emerging platforms, and corresponding trends. An affinity for a wide array of Disney brands, as well as YouTube-first content programming, is beneficial, as is a keen eye for content geared toward GA or MFK channels. The coordinator should be able to multi-task in a fast-paced environment, collaborate effectively, troubleshoot as needed, and manage up to leadership appropriately.

Responsibilities:

• Work with Creative leads to provide notes and feedback on original and derivative content productions
• Collaborate with teams on strategic content development, ideation, and execution
• Limited video and asset editing, and content exporting
• Pull timecodes for asset creation and as needed, deliver vendor assets to internal and external partners, ensuring correct specs and formats
• Collaborate and coordinate with YouTube Publishing leads and Production Managers to maintain production and programming details within Airtable
• Collaborate with YouTube Publishing team on performance packaging (thumbnail, title, metadata, etc.)
• Coordinate day-to-day development of channel-specific original programming through delivery, including QA reviews to ensure final deliverables meet brand and platform standards; inclusive of video and YouTube Posts content
• Collaborate with other teams on alignment and brainstorming around original series + new title launches
• Monitor YouTube content creators, new product offerings, platform updates, and trends to remain on the front edge of latest levers to improve creative and content performance
• As needed, manage asset delivery to internal and external partners, ensuring correct specs and formats
• Support QA reviews to ensure final deliverables meet brand and platform standards
• Deck creation

Content Development and Production

• Ideate, develop, and assist in production of original and derivative content
• Pull timecodes
• Edit videos
• Write copy for metadata, creative briefs, and more
• Collaborate with other teams on performance packaging of content
• Assist with creative programming strategy planning and deployment, including deck creation
• Support media management
• Support content QA reviews
• Basic asset management, as needed: transferring of assets to vendors and simple QC of video deliveries from vendors
• All other duties, as assigned, by manager

Qualifications

• · 1+ years of experience in social/digital marketing
• · Proficient in use of Microsoft Office (Teams, Excel, Word), Google Docs, Box, Keynote/PowerPoint
• · Adept at content editing and creation with tools such as Adobe Photoshop, Adobe Premiere
• · Previous experience with CRM tools, i.e. Airtable, Zendesk
• · Strong understanding of social media platforms, specifically YouTube
• · Strong language and copy-writing skills
• · Impeccable eye for detail coupled with the ability to communicate clearly and implement strategies as directed
• · Ability to thrive in a fast-paced, digital-forward environment
• · Outstanding organization and communication skills
• · Efficient with time with the ability to meet deadlines and prioritize accordingly
• · Ability to multi-task and pivot quickly as needed
• · Solid technical understanding of YouTube channel operations and backend

Preferred

• AA or BA in Digital Marketing, Marketing or business admin/relevant degree preferred, or equivalent experience
• Solid technical understanding of YouTube channel operations and backend

The hiring range for this position in California is $54,000.00-$72,300.00 and in New York is $56,600 - $75,900 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.