The Studios Digital Marketing team oversees creative, programming, and operations of Disney Entertainment’s digital channels and campaigns spanning brand, theatrical, and streaming promotions. The Influencer Marketing segment of the Studios Digital Marketing team is responsible for influencer campaigns and integrations supporting these initiatives. This team partners closely with Brand and Theatrical marketing teams spanning Digital Marketing, Strategy, Publicity, YouTube Creative & Publishing teams, as well as TWDC Brand and Franchise, Governance, Legal, Music, Finance, and Contingent Workforce Management teams. The team is responsible for adhering to TWDC and platform policies while driving and delivering innovative influencer programs.

The Influencer Marketing Specialist will support the Disney Entertainment Digital Marketing team’s creative and programming efforts across multiple TWDC YouTube channels, supporting a suite of global brands including Disney, Marvel, Star Wars, and Pixar. This role will support the YouTube Creative and Publishing teams with the day-to-day responsibilities surrounding influencer content programming strategy and production for TWDC YouTube channels. The Specialist will lead influencer creative discovery/relationships building and project managing content production schedules, budgets, and asset delivery for all influencer content segments/episodes. These segments will ladder into both short-form and long-form YouTube strategies currently existing and in-development across TWDC YouTube channels.

The Digital Marketing Specialist should be a detail-oriented planner and communicator, versed in influencer marketing and digital content production management with an understanding of and eagerness to grow expertise in influencer custom content negotiations, contracting, production management, and brand marketing strategies.

The ideal candidate should be results-driven with the ability to work autonomously as needed, collaborate extensively with multiple stakeholder teams, able to take both direction and their own proactive approach to project manage with thoroughness and accuracy. The Specialist should be able to multi-task in a fast-paced environment, communicate effectively, organize and manage multiple stakeholder timelines and deadlines, troubleshoot as needed, and manage up to leadership appropriately.

*Please note this is a project hire opportunity through 10/02/2026.

Responsibilities:

• Liaise with YouTube Creative and Publishing teams to track and manage influencer content strategy calendars, budgets, and production schedules to ensure content delivers as required and on time to fulfill Digital Marketing plans.

• Lead influencer/creator discovery to understand YouTube and general creator landscape and trends. Utilize deep influencer/YouTube knowledge to drive strategic partnerships and custom content deals that create impactful brand marketing moments.

• Liaise with Legal and Contingent Workforce Management teams to engage and contract influencers according to TWDC hiring and legal policies.

• Confirm creative strategy/approach, deliverables, content requirements, and timelines for each custom influencer content piece. 

• Route content to brand, legal, and clearances stakeholders, consolidate feedback and revisions, and deliver final assets in requested specifications to YouTube teams for distribution. Manage content launch on influencer handles (if applicable).

• Timely and independent project management and coordination across stakeholders, ensuring awareness of milestones, delays and any relevant updates/issues; offer solutions as needed.

• Generate and maintain trackers for influencer contracting, content reviews, and content launch.

• Track budgets, costs, and invoicing, working with Digital Marketing’s Finance and Operations teams.

• Utilize and improve established templates and systems to manage influencer contracting and content production/reviews (e.g., Airtable, Box, Contingent Workforce reviews)

• Track influencer content performance and prepare metrics/content learnings reports.

• Participate in team meetings and share updates on influencer content production and partnerships.

• Ad hoc campaign support, as needed, across Influencer Marketing team’s other theatrical and brand campaigns.

Basic Qualifications:

• 2+ years of experience in Influencer Marketing and project/campaign management, PR or talent management, social/digital marketing with a focus on YouTube content preferred

• BA in Digital Marketing, Marketing or Business Admin/relevant degree, or equivalent experience preferred

• Influencer Marketing experience, ideally in custom/paid content campaigns managing contract negotiations, content production and reviews, and content launch across YouTube and/or other digital platforms

• YouTube influencer/creator knowledge and curiosity to deepen understanding and awareness of space

• Familiarity with digital content production and ability to establish production timelines and manage stakeholder delivery against deadlines

• Ability to build and maintain relationships with external vendors (influencer/rep partners) and internal partners

• Strong focus on organization, details, planning, and follow-through on project next-steps

• Creative and quality control acumen, and understanding of specifications of digital/influencer content

• Detail-oriented, resourceful and dependable with excellent written, verbal and interpersonal skills

• Adaptable and solutions oriented, with an ability to thrive in a fast-paced, digital-forward environment

• Prepared and excited to collaborate with multiple teams

• Efficient with time with the ability to meet deadlines and prioritize accordingly

• Familiarity with asset management and delivery systems. Knowledge of AirTable Databases, Interfaces and Forms

• Familiarity with Microsoft Office, Outlook, Google Docs, Box, Keynote/PowerPoint

• An affinity for and knowledge of the Walt Disney Studios’ brands and content

The hiring range for this position in California is $65,300 to $87,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.