Manager, Creative Strategy Marketing
工作概要:
Summary
The Manager, Creative Strategy Marketing is responsible for developing visual communication strategies and static creative assets that support Disney+ content and brand marketing initiatives.
This role contributes to the development of Key Art, visual identity systems, and marketing assets for Disney+ original and local content titles, helping shape how audiences discover, experience, and connect with content.
Working closely with local, APAC, and global stakeholders, the role develops creative solutions that are locally relevant while scalable across multiple markets, supporting the broader reach of Korean content internationally.
In addition, this role partners with the Brand & Franchise team to develop marketing creative supporting Disney, Pixar, Marvel, Star Wars, National Geographic, and Hulu campaigns, ensuring a premium and consistent brand experience across consumer touchpoints.
Key Responsibilities
Creative Strategy & Visual Communication
Develop and execute creative strategies for Disney+ content marketing campaigns
Translate content positioning and key messaging into compelling visual communication
Develop creative briefs and provide creative direction throughout campaign development
Ensure creative excellence and consistency across all consumer-facing touchpoints
Key Art & Creative Development
Develop Key Art, visual identity systems, and static marketing assets for Disney+ content titles
Create and oversee posters, digital assets, OOH creative, and other campaign materials
Participate in photography shoots, art direction, and design development processes
Support visual storytelling approaches that strengthen audience engagement and content appeal
Brand & Franchise Campaign Development
Partner with the Brand & Franchise team to develop campaigns supporting Disney, Pixar, Marvel, Star Wars, National Geographic, and Hulu
Develop Static, AV, and OOH creative for brand and franchise campaigns
Create Key Visuals, digital assets, and other brand marketing materials
Help deliver a consistent and premium brand experience across consumer touchpoints
Regional Collaboration
Partner with APAC and global marketing teams to develop creative solutions that can be leveraged across multiple markets
Incorporate international market needs and insights into creative development
Contribute creative ideas and solutions that enhance the global marketing potential of Korean content
Support the effective communication of Korean content to audiences across different markets
Production & Stakeholder Management
Manage relationships with creative agencies, production partners, and internal stakeholders
Oversee project timelines, creative quality, and asset delivery
Develop presentations and creative materials for executives and key stakeholders
Basic Qualifications
Bachelor's degree or higher
9+ years of experience in Art Direction, Graphic Design, Visual Communication, Creative Marketing, or related fields
Experience developing Key Art, posters, and visual communication campaigns
Strong creative judgment, visual storytelling, and design sensibility
Experience collaborating with agencies and cross-functional stakeholders
Excellent communication and presentation skills
Tools: Adobe Photoshop, Illustrator, Premiere Pro, and After Effects
Business level English communication skills or above
Portfolio submission is required
Preferred Qualifications
Experience within entertainment, media, broadcast, studio, or streaming businesses
Experience working in regional or global marketing environments
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
The Walt Disney Company can provide individual accessibility support that may be needed during your interview process. Please let us know of accommodations that may assist in helping you feel welcome by emailing wdi.careers.au@disney.com.
關於The Walt Disney Company (APAC):
70 多年來,The Walt Disney Company 一直為亞太地區的消費者提供娛樂,並豐富人們的生活。現今的消費者可以在許多方面以及在澳洲、紐西蘭、中國大陸、日本、韓國以及東南亞的許多市場中發現新的品牌體驗。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 The Walt Disney Company (Korea), LLC,其所屬的業務部門是 The Walt Disney Company (APAC)。
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探索此地點 APAC
70 多年來,The Walt Disney Company 一直為亞太地區的消費者提供娛樂,並豐富人們的生活。現今的消費者可在 APAC 地區的多個市場以豐富方式探索新品牌體驗。
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