Senior Marketing Manager - Disney Destinations Int'l - 12 Month Fixed Term Contract
工作概要:
- Lead and develop a high-performing team, fostering an inclusive, collaborative environment.
- Drive creative development and execution for paid media across search, social and CRM for Walt Disney World (WDW) and Disney Cruise Line (DCL) across the UK and other EMEA markets.
- Act as the central hub for creative assets, ensuring consistency, governance and strategic use across all territories.
- Build a holistic touchpoint strategy across paid, owned, earned media, affiliates and CRM, partnering closely with PR, partnerships, trade marketing and digital teams.
- Translate marketing strategy and insights (market, competitor, consumer, media) into effective media and creative plans.
- Lead media briefing, planning, buying, optimisation and reporting in partnership with in-house media teams and agencies.
- Shape and deliver the social editorial message calendar and drive local fan engagement strategies.
- Define and implement CRM strategies to retain and grow audience databases in close collaboration with the TWDC CRM team.
- Work with central Disneyland Paris teams to adapt and localise media, search, social and CRM plans for the UK and Ireland.
- Lead the Integrated Communication Plan (ICP) process across all brands, including development and senior stakeholder alignment.
- Manage and optimise budgets across creative, media, social, affiliates and CRM.
- Experience in travel/tourism, FMCG or luxury marketing environments.
- Strong experience across integrated marketing, including creative development and media planning/buying.
- Proven ability to lead, motivate and develop a team.
- Strong commercial, analytical and results-focused mindset.
- Cultural sensitivity and strong understanding of EMEA markets.
- Flexibility for occasional UK, European or international travel.
- Experience with Walt Disney World and Disneyland Paris parks and resorts.
- Professional proficiency in French.
- Experience building and delivering fan/community engagement strategies.
- 25 days annual leave
- Private medical insurance & dental care
- Free Park Entry for you and opportunities for family and friends
- Disney Discounts on designated products, resort dining and ticketing
- Excellent parental and guardian leave
- Employee Resource Groups including WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED (disability & neurodiversity), and TRUST (Mental Health & Wellbeing)
關於Walt Disney World Resort:
自 1971 年開幕以來,華特迪士尼世界度假區在很多人的童年及家族回憶中擔當了重要的角色。時至今日,來自世界各地數以億計的賓客均慕名而來,到訪這個奇幻之地,享受一趟迪士尼假期。透過創意、創新和科技的結合,度假區讓賓客投入經典迪士尼童話故事和新形式的家庭娛樂之中。華特迪士尼世界度假區的演藝人員運用了故事敍述的豐厚傳承,透過無與倫比的細節和超卓的賓客服務,將迪士尼的魔法栩栩如生地呈現於賓客眼前。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 The Walt Disney Company Limited,其所屬的業務部門是 Walt Disney World Resort。
The Walt Disney Company Limited 是提供平等機會的僱主。考慮是否聘用求職者時,將不論其年齡、種族、膚色、宗教或信仰、性別、國籍、族裔或民族血統、性取向、變性、婚姻或同性伴侶狀況、殘疾或懷孕或生育狀況。Disney 培養商業文化,所有人的想法和決策都有助我們發展、創新、創造最好的故事,並與瞬息萬變的世界息息相關。
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探索此地點 EMEA
Disney EMEA 旨在透過在 29 個國家的辦事處在 59 個市場營運的超過 6,000 名員工團隊在極其多樣化的多個國家推動增長、創新和品牌親和力。
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