Associate Manager/ Manager, Business Insights, Greater China
工作概要:
Overview:
The incumbent will be primarily responsible for handling regional & local research (primary & secondary) that spans Greater China (China, Hong Kong & Taiwan). This also includes leveraging external databases to identify market trends & to prepare dashboards, aimed at helping the company and its various lines of business to achieve their business objectives. He/ she will be tasked with providing insights into consumer behavior across a wide spectrum, from general lifestyle to spending to theatrical & digital media consumption etc.
The secondary focus will be to support research work across North Asia and/or Southeast Asia as and when needed.
Key Responsibilities:
• Support the needs for research & insights of the local marketing, streaming & studio teams and to manage all related primary & secondary research projects
• Manage external databases and draw insights/ prepare dashboards for regular reporting & for ad hoc analysis as and when required
• Manage all phases of the research projects, including but not limited to:
- Take brief, design & develop project plans and brief research agencies
- Monitor fieldwork, provide progress updates and work closely with agencies to execute projects as well as to resolve any logistical issues
- Review deliverables (including questionnaires, survey links, discussion guides,
tabulations and reports etc.) from research agencies and work closely with them to make sure all deliverables meet the project objectives and requirements
- Handle all administrative related tasks for the research projects (e.g. vendor application, contracts & invoices etc.)
• Analyze and interpret quantitative and qualitative research findings to provide insightful takeaways via compelling storytelling, supported with actionable points of view (as opposed to data dump) to inform business decisions
• Present research findings to executive teams/ lines of business and be able to clearly articulate & explain the implications for our business
• Work closely with the global research team on research projects and provide on-the-ground support in project implementation
• Collect secondary data from various sources to support business and strategy planning as and when required
Requirements:
Education:
• At least a bachelor’s degree in Business Management, Marketing, Psychology, Advertising, Communications, Social Science, or Statistics. A master’s degree in Science or Business Administration highly preferred
Experience:
• Minimum 6-9 (Associate Manager)/ 10-14 (Manager) years of solid quantitative & qualitative experience from research agencies and/or client companies. Client-side insights experience and stakeholders’ management highly preferred
• Comprehensive experience in regional/ multi-country research project management
• Hands-on experience in statistical modeling & advanced analytics
• Confident in presenting research results to senior executives in English
• Experience in conducting/ facilitating strategy development workshops for senior executives highly preferred
Knowledge:
• Good understanding of different methodologies, advanced analytics approaches as well as research types (e.g. branding, feasibility studies, pricing & concept tests etc.)
• Well versed in media / entertainment/ digital industries highly preferred
Core Skills:
• Ability to manage research projects independently from start to finish
• Good numerical sense & strong logical thinking/ problem solving skills
• Strategic thinking and ability to turn research data into succinct and strategic intelligence
• Meticulous & strong in Excel/ PPT etc.
• Excellent written and spoken English (native like highly preferred)
• Outstanding communication at all levels
• Good time management
Others:
• Team player mindset
• Self-motivated
• Can-do attitude
• Think outside of box
• Confident yet humble & respectful
關於The Walt Disney Company (APAC):
70 多年來,The Walt Disney Company 一直為亞太地區的消費者提供娛樂,並豐富人們的生活。現今的消費者可以在許多方面以及在澳洲、紐西蘭、中國大陸、日本、韓國以及東南亞的許多市場中發現新的品牌體驗。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 The Walt Disney Company (Southeast Asia),其所屬的業務部門是 The Walt Disney Company (APAC)。
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探索此地點 APAC
70 多年來,The Walt Disney Company 一直為亞太地區的消費者提供娛樂,並豐富人們的生活。現今的消費者可在 APAC 地區的多個市場以豐富方式探索新品牌體驗。
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