Senior Manager, Communications
工作概要:
Overview
The Senior Manager, Communications will lead and integrate both Business to Business (B2B) and External Communications functions for Disney Consumer Products (DCP), a division of Disney Experiences. This role is responsible for developing and executing comprehensive communication strategies that support business objectives, enhance brand reputation, and drive engagement across key audiences - including licensees and retailers, business and trade media, third party advocacy groups, consumers and internal stakeholders. The position reports to the Director, DCP Communications & Public Affairs.
Key Responsibilities
Strategic Leadership
- Develop and oversee internal and external communication strategies for both Business to Business and External Communications teams, ensuring alignment with company, segment and division objectives.
- Provide strategic counsel to senior leadership, internal partners and licensees.
- Lead ideation, development, execution, and analysis of proactive and reactive campaigns, including issues management and reputation storytelling.
- Foster cross-functional collaboration to uncover key stories and strategies tied to business priorities.
- Manage the communications budget, including forecasting and prioritization of funds.
Business to Business Communications
- Establish and drive overarching B2B communications strategy for Disney Consumer Products.
- Manage presence at industry events, including writing conference proposals, crafting executive presentations and scripting.
- Craft and pitch business and trade stories that span categories and franchises.
- Collaborate with licensees and retailers to review and approve messaging for investor events and presentations.
- Identify opportunities for industry awards and recognition.
External Communications
- Develop strategic plans to drive media coverage and social media buzz for priority programs and products.
- Serve as primary liaison for international leads for crisis communication, formalizing cross-collaboration processes to ensure consistency.
- Manage creation of issues briefs, industry news updates, risk analysis, and other communications materials for senior leadership.
- Oversee media relations and content creation for various platforms, ensuring effective storytelling for strategic audiences.
Required Qualifications
- Bachelor’s degree in communications, journalism, marketing, or equivalent work experience (preferably with an emphasis in public relations or corporate communications).
- 10+ years of communications or public relations experience, including leadership of teams and global campaign management.
- Demonstrated ability to create and lead comprehensive communication plans in a collaborative, cross-functional environment.
- Skilled communicator and collaborator, adept at synthesizing complex information into actionable insights.
- Strategic thinker, creative problem solver, and experienced media relations practitioner.
- Excellent writing and storytelling, presentation, and research skills, with an understanding of how to effectively communicate to different audiences.
- Experience managing projects and campaign initiatives with an understanding of overarching goals, objectives, and relevant considerations.
- Understanding the media landscape and experience working with media.
- Proficiency with PC and Mac platforms, social media, media monitoring tools (e.g., Muckrack, Brandwatch and Quid) as well as content management systems (e.g., SharePoint, Microsoft Office, Keynote.
- Trusted to maintain confidential information and act as a Brand Ambassador, embodying Disney culture and values.
Desired Qualifications
- Disney operational knowledge or experience.
- Passion for the Disney brand.
- Experience with a Fortune 500 company, retail, or consumer products.
- Willingness and ability to work a flexible schedule as needed.
關於Disney Experiences:
Disney Experiences 透過世界各地的主題公園、度假村、郵輪、獨特的度假體驗、產品等,將迪士尼故事和特許經營權的魔力帶入生活。迪士尼在旅遊業中大放異彩,在美國、歐洲和亞洲擁有六大度假勝地;一流的郵輪航線;廣受歡迎的度假擁有權計劃;以及屢獲殊榮的家庭探險導遊業務。此外,迪士尼的全球消費品業務還包括全球領先的授權業務、全球最大的兒童出版品牌、全球最大的跨平台遊戲授權商之一,以及遍佈全球和網絡的迪士尼商店。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 Disney Consumer Prod & Interactive Media,其所屬的業務部門是 Disney Experiences。
Disney Consumer Prod & Interactive Media 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會,不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境,並與瞬息萬變的世界息息相關。
就業申請的殘疾便利安排
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
遇到技術問題?查看常見問題以尋求協助。
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