SEO Referrals Strategist

工作 ID 10147299 地點布里斯托尔, 康乃狄克州, 美國 有意工作的公司 ESPN 日期已公佈 Apr. 02, 2026

申請

工作概要:

We are seeking an ambitious Referrals Strategist to join our Digital Experience and Engagement team at ESPN, within our SEO vertical. This role is pivotal in optimizing referral traffic, maximizing audience engagement, and providing actionable insights amid the rise of AI. The Referrals Strategist will play a crucial role in strengthening content visibility, identifying evergreen topics, and discovering new pathways for referral traffic and growth. This is an on-site hybrid role based in our Bristol, CT office.

Responsibilities:

As a Referrals Strategist, you will be responsible for developing and executing strategies to increase traffic from third-party sites, apps, and aggregators. You will collaborate with various teams to optimize digital content for referral platforms and establish best practices for link-sharing. Monitoring referral traffic performance and providing actionable insights to expand overall reach and click-through rates on digital content is essential. This role matters because it directly impacts our ability to engage with our audience effectively and grow our digital presence. Success in this role requires strong analytical skills, excellent communication, and a deep understanding of SEO strategies.

Develop and execute a referral strategy to increase traffic from third-party sites, apps, and aggregators including Google, Reddit, Quora, SmartNews, Apple News, and other referral platforms.
Collaborate with audience engagement, editorial, and social teams to optimize digital content for referral platforms and establish link-sharing best practices.
Monitor referral traffic performance to provide actionable insights that can expand overall reach and click-through-rate on digital content.
Develop a reporting framework to share key wins and areas for growth with editorial stakeholders and referral partners.
Work with product team members to test technical solutions that can improve referral performance.
Synchronize with business development team members to explore new referral opportunities that connect with and build on existing company partnerships.
Sports is a 24/7 business, night and weekend work will be regular and required.

Qualifications:

Minimum 5 years of experience in audience development, with a proven track record in SEO strategies for the AI age.
Experience working with news aggregators, syndication systems, and other third-party referral platforms to grow on-platform traffic.
Experience with analytics platforms such as Google Search Console, Adobe Analytics, Chartbeat/Parse.ly, and others.
Skilled in written and verbal communication and relationship building.
Experience in pinpointing traffic trends within analytics dashboards.
Comfortable working in a fast-paced, data-driven news environment.
Excellent editorial judgment across different types of content (e.g., breaking news, features, explainers, investigations).
Bachelor's degree in journalism, digital marketing, or another related field.

Preferred Requirements:

Genuine passion for sports and eagerness to expand knowledge of the digital media landscape.

Required Education:

High School Diploma or Equivalent

Preferred Education:

Bachelor's Degree in communication arts, journalism or new media or equivalent combination of education experience.

#ESPNMedia

申請

關於ESPN:

在 ESPN 工作與其他地方不同。這是因為我們總是尋找新的方式與粉絲互動，無論他們是在甚麼地方、以何種方式接觸體育。我們每天都在做沒有人做的事情，這一切都是在一種充滿活力的文化中，不斷地堅持不懈，並且不斷地超越自我。當您的團隊擁有最新的技術、突破傳統的想法和世界級的人才時，每一天都是非同尋常的。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 ESPN Enterprises, Inc，其所屬的業務部門是 ESPN。

ESPN Enterprises, Inc 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

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