Associate Specialist, Broadcast Marketing (1-year contract)
工作概要:
Job Summary
Join Hong Kong Disneyland's Broadcast Marketing team and help bring Disney stories to audiences across Hong Kong, China, and international markets. Reporting to the Broadcast Marketing Manager, this role is responsible for executing broadcast marketing projects, coordinating creative development, managing campaign delivery, and collaborating with cross-functional teams and media partners to ensure all communications meet Disney's world-class brand standards.
Key Responsibilities
- Execute broadcast marketing campaigns and projects across Hong Kong, China, and international markets.
- Partner with Marketing, IMC, Digital, Product teams, broadcasters, and agencies to deliver effective campaign materials and messaging.
- Coordinate creative development, production timelines, approvals, and asset delivery to ensure projects are completed on time and to the highest quality standards.
- Present creative concepts and marketing materials to stakeholders and support the approval process.
- Manage relationships with broadcasters and external partners to ensure smooth project implementation and execution.
- Ensure all communications align with Disney brand guidelines and deliver clear, consistent messaging.
- Monitor campaign effectiveness and maintain project documentation and databases.
- Research media trends, broadcast partners, and emerging opportunities across international markets.
Requirements
- Bachelor's degree in Marketing, Communications, Media Studies, Business, or a related discipline.
- Minimum 2 years of experience in marketing, media, communications, broadcast marketing, or related fields.
- Strong project management skills with the ability to manage multiple projects and deadlines simultaneously.
- Excellent communication, stakeholder management, and collaboration skills.
- Strong attention to detail and ability to maintain premium brand standards.
- Understanding of media production, content development, and marketing communications.
- Experience working with broadcasters, TV networks, media agencies, or entertainment brands is an advantage.
- Experience in talent, celebrity, influencer, or content partnership management is preferred.
- Proficiency in Korean or Japanese will be considered a plus.
HKProfessional #LI-AI1
關於Hong Kong Disneyland Resort:
香港迪士尼樂園度假區為不同國籍及年齡的賓客呈獻難忘且獨一無二的迪士尼奇妙體驗。賓客可以在這個奇妙王國裡置身喜愛的迪士尼故事中,在八個不同園區可盡情探索,親身享受各種獨有的得獎遊樂設施及娛樂體驗。賓客更可入住華麗又舒適的迪士尼主題酒店,令旅程更加完美。香港迪士尼樂園全心投入服務香港社區,致力傳揚樂園的奇妙歡樂。樂園透過不同層面的社區服務,關愛社會上有需要人士和家庭,啓發兒童和青少年的創意,更推動環境保護及健康生活。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 HK International Theme Parks Limited,其所屬的業務部門是 Hong Kong Disneyland Resort。
就業申請的殘疾便利安排
The Walt Disney Company 及其聯營公司是推動平等就業機會的僱主,歡迎所有求職者,包括殘疾人士。如你是殘疾人士,並需要合理便利安排以搜尋職位空缺或申請職位,請將要求發送至HKDL.Candidate.Accommodations@Disney.com。本電郵地址不擬用於一般僱傭查詢或通訊。我們只會回應與網上申請系統殘疾人士無障礙功能相關的要求
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