
Data Scientist, Marketing Analytics
工作概要:
Our Marketing Analytics Team, under Consumer Insights, Measurement & Analytics (CIMA), leverages sophisticated modeling techniques to transform big data into actionable insights that empower our business teams. We are committed to establishing a robust in-house team to ensure continuity in delivering high-impact modeling analyses and to accelerate the development of new and business-relevant models.
Your Roles
You’ll be the subject matter expert to own statistical model creation to influence marketing effectiveness, customer engagement, customer satisfaction and commercial performance – to unlock deeper understanding from complex, large-scale datasets.
- You will ideate and develop end-to-end data / statistical models and algorithms for Predictive and Prescriptive Analytics
- You will incorporate your business senses to go beyond a normal data scientist when designing the models, in order to address the business questions from internal stakeholders
- Handle big data pool across teams to improve data wrangling efficiency and model readiness
Requirements
- Master degree in Statistics, Mathematics, Computer Science, Business Analytics, or related disciplines
- Proficient in statistical modeling & machine learning techniques, including regression, time series, Bayesian methods, causal inference
- Hands-on experience with Python and SQL is a must
- 8+ years experiences in advanced modelling team responsible for solution development and maintenance, from sizable market research agency (senior manager + grade) or in-house data analytics team
- Solid knowledge in crafting and maintaining models for consumer behavior analysis (e.g. predictive modeling, MMM, MTA, driver analysis, ROI model) and simulation
- Proficient in Visualization tools e.g. PowerBI, Tableau
- Projects experienced shall be covering more on Greater China, across different sectors particularly Tourism, Entertainment
- Hands-on experience and project management skill from data crunching, model design and maintenance, data visualization and interpretation
- Ability to translate data results using commercial languages is a plus
Other Competences
- Excellent verbal communication skills in Cantonese. English is an advantage
- Curiosity and detail minded
- Innovative but business relevant
- Ability to deal with ambiguity
- Promote teamwork and relationship building, be able to demonstrate business understanding & engage works according to commercial value & priorities.
HKProfessional #LI-AI1
關於Hong Kong Disneyland Resort:
香港迪士尼樂園度假區為不同國籍及年齡的賓客呈獻難忘且獨一無二的迪士尼奇妙體驗。賓客可以在這個奇妙王國裡置身喜愛的迪士尼故事中,在八個不同園區可盡情探索,親身享受各種獨有的得獎遊樂設施及娛樂體驗。賓客更可入住華麗又舒適的迪士尼主題酒店,令旅程更加完美。香港迪士尼樂園全心投入服務香港社區,致力傳揚樂園的奇妙歡樂。樂園透過不同層面的社區服務,關愛社會上有需要人士和家庭,啓發兒童和青少年的創意,更推動環境保護及健康生活。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 HK International Theme Parks Limited,其所屬的業務部門是 Hong Kong Disneyland Resort。
就業申請的殘疾便利安排
The Walt Disney Company 及其聯營公司是推動平等就業機會的僱主,歡迎所有求職者,包括殘疾人士。如你是殘疾人士,並需要合理便利安排以搜尋職位空缺或申請職位,請將要求發送至HKDL.Candidate.Accommodations@Disney.com。本電郵地址不擬用於一般僱傭查詢或通訊。我們只會回應與網上申請系統殘疾人士無障礙功能相關的要求
遇到技術問題?查看常見問題以尋求協助。
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