Lead Digital Marketing Manager- Disney Publishing

工作 ID 10130056 地點纽约, 纽约州, 美國 有意工作的公司 Disney Experiences 日期已公佈 Sep. 17, 2025

申請

工作概要:

About the Role & Team

At Disney Consumer Products, we inspire imagination around the world and are committed to creating happiness for families and fans by bringing captivating, inspiring, and inclusive products into their daily lives. From toys to t-shirts, console games, books, and more, our team brings our beloved brands and franchises into the lives of families through products and experiences that can be found worldwide, such as the Disney Store e-commerce platform, Disney Parks, local and international retailers, and Disney Store locations around the world.

The Lead Digital Marketing Manager is responsible for developing and executing the digital marketing strategy for Disney Publishing (Hyperion, Hyperion Avenue, and National Geographic) across print and digital formats. Working alongside the Marketing Managers, the Lead Digital Marketing Manager will drive growth and product discoverability across ecommerce, social media, and SEO through metadata optimization, improved paid media strategies, and website management.

The Lead Digital Marketing Manager reports directly to the Director, Marketing Content Strategy.

This is a Full-Time role based in New York

What You Will Do

Develop and manage digital marketing strategies across e-commerce platforms and owned channels, including social media, email, website, and other digital platforms.
Provide strategic oversight for e-commerce growth, email marketing, social media channels, creative initiatives, and comprehensive digital strategy
Monitor digital marketing performance and optimize campaigns to ensure maximum effectiveness.
Collaborate with Sales, Editorial, and Publicity departments to develop cohesive strategies that drive discoverability and conversions for front list and backlist titles with new readers.
Stay up-to-date on industry trends and best practices and provide recommendations on new platforms and publishing trends to create engagement.
Generate campaign recaps and analytics for author, editorial, and executive teams.
Manage operational aspects of marketing budget and media planning.
Develop and implement data-driven frameworks for marketing analytics, metadata optimization, and budget allocation
Act as key liaison with paid media agencies to manage day-to-day relationships.

Required Qualifications & Skills

5+ years’ experience in a digital marketing role supporting consumer products, ideally in trade book publishing
Deep understanding of e-commerce platforms for print and digital products, particularly Amazon advertising, TikTok Shop, and Instagram Shop
Strong attention to detail and project management skills, with proven ability to multi-task, prioritize, and problem-solve in a fast-paced environment
Excellent communication and presentation skills (written and verbal) - diplomacy and interpersonal skills are a necessity
Expertise in analytics tools and performance metrics across multiple digital platforms

Preferred Qualifications

Experience in consumer products, preferably in book publishing
An avid reader and book lover

Preferred Education

College degree preferred

Additional Information

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.

#DCPJobs

#DXMedia

The hiring range for this position in [location] is $108,500 to $145,400 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

申請

關於Disney Experiences:

Disney Experiences 透過世界各地的主題公園、度假村、郵輪、獨特的度假體驗、產品等，將迪士尼故事和特許經營權的魔力帶入生活。迪士尼在旅遊業中大放異彩，在美國、歐洲和亞洲擁有六大度假勝地；一流的郵輪航線；廣受歡迎的度假擁有權計劃；以及屢獲殊榮的家庭探險導遊業務。此外，迪士尼的全球消費品業務還包括全球領先的授權業務、全球最大的兒童出版品牌、全球最大的跨平台遊戲授權商之一，以及遍佈全球和網絡的迪士尼商店。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 Buena Vista Books, Inc.，其所屬的業務部門是 Disney Experiences。

Buena Vista Books, Inc. 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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