

Associate Manager, Affiliate Marketing
工作概要:
Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterised by continuous learning, development and achievement.
The Growth Marketing team is tasked with driving new subscriber acquisition & driving Disney Streaming’s profitability business objectives for Disney+ and The Disney Bundle. The team is responsible for the planning, execution, and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel.
The Associate Manager, Affiliate Marketing will play a critical role in growing and scaling a fast-growing, affiliate marketing business. The successful candidate will bring a highly analytical, creative and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel. This is a great opportunity for a candidate who wants to be at the forefront of digital innovation and growth. This is a highly collaborative role which will work across the Disney business, as well as high-profile external partners.
Responsibilities:
- Develop and implement strategies to drive subscriber acquisition, conversion and efficiency via the affiliate marketing program for Disney+ in APAC (KR, JP, TW, SG)
- Drive recruitment and business development efforts to identify and establish relationships with new affiliate partners, including editorial publishers, affiliate networks, high-quality incentivized and loyalty programs, brand-to-brand partnerships, and creators/influencers
- Support execution of acquisition-oriented performance influencer campaigns in KR, including by drafting creative briefs, prospecting and curating influencer talent, negotiating rates and closing talent contracts, and managing all asset approvals with international stakeholders
- Responsible for the collection, storage, and distribution of marketing assets such as branded materials and influencer assets across multiple databases.
- Collaborate with internal cross-functional teams like brand, legal, strategy for campaign approvals and coordination, as well as regional marketing teams for localization of campaigns and local affiliate recruitment if applicable
- Develop and execute strategy across affiliate marketing ecosystem including sell-in documents, bounty and payout models and contracts
- Drive sign-ups through highly coordinated B2B partnerships, including via structuring and building business cases around offer-based campaigns
- Regularly analyze data and metrics to identify key opportunities to improve KPI performance, increase scale, and enhance efficiency of marketing spend
- Develop robust test & learn plan to improve performance and marketing spend efficiencies, based on data & analytical insights
- Own direct relationship with top affiliate partners and external vendors/agencies
- Excellent strategic planning skills with the ability to identify, prioritize, and articulate high-impact campaigns and initiatives
- Drive innovation with partners to get them excited to promote our first-class streaming services and beloved content
Basic Qualifications:
- 3+ years of digital marketing experience
- Strong knowledge of the affiliate and partner marketing space in APAC (KR, JP, TW, SG) and how to optimize partnerships to drive performance across various affiliate models
- Business English proficient, and fluency in Korean
- Experience working on global brands and with local affiliate partners
- Highly analytical mindset with an understanding of acquisition funnel, performance marketing KPI’s, and profitability levers
- Excellent Excel and PowerPoint skills
- Strategic self-starter with ability to navigate cross-functional teams. Must have a proven track record of driving projects from start to finish
- Strong partner or client management skills
- Passion for innovation, creative problem solving, and building strong relationships with both internal and external stakeholders
- Works well with ambiguity and demonstrates flexibility in fast-paced, dynamic environments.
- A strong communicator with a can-do, positive attitude and a strong desire to get things done
- Strong attention to detail
- Sense of humor and desire to have fun!
Preferred Qualifications:
- Business Japanese proficiency preferred, but not required
Additional Information:
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
The Walt Disney Company can provide individual accessibility support that may be needed during your interview process. Please let us know of accommodations that may assist in helping you feel welcome by emailing wdi.careers.au@disney.com.
關於The Walt Disney Studios:
超過 95 年來,The Walt Disney Studios 一直是 The Walt Disney Company 建立的基石。時至今日,其將優質電影、情節故事、音樂及舞台劇獻給世界各地的消費者。The Walt Disney Studios 坐擁一系列備受尊崇的電影工作室,包括 Disney、Walt Disney Animation Studios、Pixar Animation Studios、Marvel Studios、Lucasfilm、20th Century Studios 及 Searchlight Pictures。旗下亦設有世界級舞台表演製作商 Disney Theatrical Productions。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 The Walt Disney Company (Korea), LLC,其所屬的業務部門是 The Walt Disney Studios。
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