

Senior Manager, Studio Content Marketing & Publicity
工作概要:
Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognized by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterized by continuous learning, development and achievement.
About the Role & Team
This role leads the end-to-end marketing and publicity of Walt Disney Company Korea’s global studio titles (Disney, Pixar, 20th Century, Searchlight). Covering the full content lifecycle from theatrical to streaming, the Senior Manager will serve as the strategic orchestrator of campaigns that maximize consumer impact, operational excellence, and stakeholder alignment. The role requires strong strategic thought leadership, consumer and industry insight, and the ability to inspire teams while delivering world-class marketing execution in a fast-paced, matrixed environment.
What You Will Do
Lead the strategic planning and flawless execution of marketing and publicity campaigns for global studio titles (Disney, Pixar, 20th Century, Searchlight) across theatrical and Disney+ windows, ensuring consumer resonance and business impact.
Oversee the full campaign lifecycle of global studio titles, from positioning and messaging to tactical execution, performance monitoring, and post-release evaluation.
Drive budget efficiency and resource allocation across multiple studio titles, ensuring measurable ROI and disciplined financial management.
Guide and coach team to develop thorough, insight-driven strategies and execution plans of global studio titles, fostering a culture of accountability and innovation.
Partner effectively across Integrated Marketing (Brand, Franchise & Media Planning, Consumer Experience, Disney+ Local Content Marketing & Publicity, Creative Strategy) and cross-functional teams (Comms, DTC, CP, Legal, Publishing, GPP, etc.) to maximize synergy and impact for studio titles.
Serve as the primary interface with internal stakeholders including APAC & HQ and external partners building alignment and trust through persuasive and data-driven communication.
Manage, mentor, and develop a high-performing team, embedding a culture of consumer centricity, collaboration, and continuous learning.
Champion Disney’s values, ensuring all campaigns and team practices reflect the highest standards of creativity, integrity, and inclusivity.
Drive strategic collaboration with agencies, optimizing efficiency, creativity, and measurable impact across campaigns.
Required Qualifications & Skills
Minimum 15 years’ experience in integrated marketing, publicity, or content marketing within entertainment, media, or consumer industries.
Proven track record in leading large-scale campaigns and managing multi-title portfolios with measurable success.
Strong strategic thought leadership with profound consumer and industry insight.
Demonstrated excellence in stakeholder management and persuasive communication across local, APAC, and global environments.
Extensive experience in people management, coaching, and developing marketing professionals.
High proficiency in budget management, resource optimization, and ROI evaluation.
Strong collaboration and cross-functional leadership skills within matrixed organizations.
Bachelor’s degree required; advanced degree preferred.
Fluent in Korean and English, both written and verbal.
Desired Attributes
Strategic thinker with passion for storytelling and the film/streaming industry.
Inclusive leader who builds trust and empowers teams.
Agile, decisive, and resilient in fast-changing environments.
Results-oriented, with a balance of operational discipline and creative innovation.
Fierce yet respectful communicator, capable of influencing at all levels.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
The Walt Disney Company can provide individual accessibility support that may be needed during your interview process. Please let us know of accommodations that may assist in helping you feel welcome by emailing wdi.careers.au@disney.com.
關於The Walt Disney Company (APAC):
70 多年來,The Walt Disney Company 一直為亞太地區的消費者提供娛樂,並豐富人們的生活。現今的消費者可以在許多方面以及在澳洲、紐西蘭、中國大陸、日本、韓國以及東南亞的許多市場中發現新的品牌體驗。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 The Walt Disney Company (Korea), LLC,其所屬的業務部門是 The Walt Disney Company (APAC)。
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