Product Marketing Associate

工作 ID 10115853 地點格倫代爾, 加利福尼亚州, 美國 有意工作的公司 The Walt Disney Studios 日期已公佈 Sep. 17, 2025

申請

工作概要:

Job Summary:

Disney Entertainment Studio Marketing is looking for a Product Marketing Associate to support Disney+ and The Disney Bundle. Reporting to the Manager, Product Marketing, this role will help execute product marketing strategies that drive subscriber engagement and retention. The associate will collaborate with cross-functional teams such as Marketing Strategy, Partnerships, Product Management, Engineering, Creative, Data Analytics, Research, CRM, PR, Social, and Regional Marketing to support marketing initiatives that enhance the subscriber experience.

This role is an intermediate-level professional position, ideal for someone expanding their expertise in product marketing within the entertainment/streaming industry. The ideal candidate is highly organized, analytical, and eager to develop a deeper understanding of digital product marketing, audience engagement, and streaming growth strategies.

Responsibilities:

Support go-to-market initiatives for new product features and subscriber experience enhancements across Disney+ and The Disney Bundle.

Analyze performance data and audience insights to inform marketing decisions.

Assist in cross-functional collaboration by gathering research, tracking competitive analyses, and contributing to campaign development.

Help manage subscriber journeys and product flows, ensuring consistency across marketing touchpoints.

Create clear, structured campaign briefs that outline key messages, audience segmentation, and performance objectives.

Support lifecycle and engagement marketing teams by ensuring alignment in messaging, product positioning, and creative execution.

Monitor and report on campaign performance, synthesizing key takeaways to improve future strategies.

Contribute to product marketing materials (presentations, reports, stakeholder updates) that help align teams on priorities and performance.

Assist in translating technical product updates into consumer-friendly messaging for marketing efforts.

Provide informal guidance to new team members, helping them navigate processes and workflows.

Basic Qualifications:

2+ years experience in product marketing, marketing strategy, consumer marketing, or related fields(entertainment/streaming experience a plus).

Analytical mindset with the ability to interpret data, identify insights, and contribute to marketing decisions.

Strong communication skills, capable of explaining complex information in a clear, straightforward manner.

Ability to solve routine marketing challenges, using established procedures and technical judgment.

Self-starter with strong organizational skills, able to manage multiple projects with moderate supervision.

Comfortable collaborating across teams and working in a fast-paced environment.

Basic knowledge of marketing analytics tools (Google Analytics, Tableau, Looker) and experience with large datasets is a plus.

Proficiency in Microsoft Office/Google Suite and familiarity with project management tools.

Preferred Qualifications:

Experience in direct-to-consumer (DTC) marketing, preferably in media, entertainment, or streaming.

Familiarity with CRM, lifecycle marketing, and audience engagement strategies.

Experience working with global teams and understanding different market needs.

Education:

Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.

The hiring range for this position in California is $78,200 to $104,800 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

申請

關於The Walt Disney Studios:

超過 95 年來，The Walt Disney Studios 一直是 The Walt Disney Company 建立的基石。時至今日，其將優質電影、情節故事、音樂及舞台劇獻給世界各地的消費者。The Walt Disney Studios 坐擁一系列備受尊崇的電影工作室，包括 Disney、Walt Disney Animation Studios、Pixar Animation Studios、Marvel Studios、Lucasfilm、20th Century Studios 及 Searchlight Pictures。旗下亦設有世界級舞台表演製作商 Disney Theatrical Productions。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 Disney Entertainment Operations LLC，其所屬的業務部門是 The Walt Disney Studios。

Disney Entertainment Operations LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

遇到技術問題？查看常見問題以尋求協助。