Sr. Manager, Marketing Disney+
工作概要:
Sr Manager Marketing DTC
Be part of the story
BUILD SOMETHING BIGGER THAN YOURSELF
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
How will you contribute to our magical experience?:
The Sr Marketing Manager Disney+ will be responsible for developing and executing the brand marketing strategy and campaigns to drive subscriber acquisition and retention. This role requires a creative, strategic, and results-driven individual capable of working effectively with both internal and external teams to support business objectives and strengthen brand presence. Strong skills in media campaigns, creative and media briefings, and the ability to adapt quickly to a dynamic and fast-paced environment are essential.
The Sr. Manager Marketing will be responsible for:
- Develop the medium- and long-term strategic planning for the Disney+ brand, defining priorities and growth levers, considering business objectives and the competitive landscape, with a consumer-centric focus.
- Create relevant storytelling for local audiences to build brand connection and increase consumer relevance through creative and effective plans.
- Align strategy and communication with partner areas (Social, PR, Lifecycle, DAX, Digital Media, Integrated Media, LOP, Sports Marketing, Creative, Partners, CX, Content Strategy, Content XP), ensuring effective execution of marketing campaigns.
- Monitor and control the effectiveness of the platform’s key KPIs, maintaining communication with partner areas to drive continuous process improvement.
- Ensure and identify internal synergy opportunities with the aforementioned partner areas to leverage business opportunities and efficiencies.
- Develop and retain internal talent that contributes to a positive work environment aligned with the company culture.
- Lead the innovation agenda in communication and creative solutions, focusing on building awareness of the platform and its content.
- Manage and monitor budget and resources for plan execution and liaise with partner areas (Finance & Regional) to align reporting and controls.
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What we need from you to be part of this story:
- At least 5 years of experience in direct-to-consumer (D2C). Preferred Industries: Media & Entertainment, Consumer Goods, Communication & Advertising and Technology.
- Advanced proficiency in English (both written and spoken) and Spanish (intermediate is a plus)
- Leadership experience managing teams and handling marketing budgets.
- Creative, strategic, and goal-oriented with a passion for storytelling.
- Strong consultative and persuasive skills, with the ability to influence decisions.
- Strong adaptability and ability to thrive in a fast-paced, results-oriented environment.
- Proven experience in developing creative and media briefs that lead to successful campaigns: Strong background in running media campaigns, especially in dynamic, fast-moving environments. Track record of launching and sustaining global brands, content, or franchises.
- Ability to work effectively across a matrixed organization with multiple stakeholders.
- Ability to work independently and manage complex tasks with competing priorities.
- Strong resilience and ability to thrive under pressure, maintaining quality while juggling multiple initiatives: Ability to manage high volumes of tasks and shift focus quickly to meet evolving priorities.
- Hands-on experience in marketing movies and episodic content, preferably with a major TV studio, broadcaster, or SVOD service.
- Advanced skills in PowerPoint, Keynote, and Excel
Additional Information:
At Disney, we believe it takes great people to create memorable experiences, products and services our consumers know and love. We are a team of storytellers and hire under equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, disability and gender identity. We foster a corporate culture of belonging and inclusiveness, which empowers our staff and company to thrive. At Disney, everyone has the opportunity to speak up and participate, grow and share ideas.
“You can design and create and build the most wonderful place in the world. But it takes people to make the dream a reality.” Walt Disney
關於DE & ESPN International:
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 TWDC Brazil Ltda.,其所屬的業務部門是 DE & ESPN International。
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