Associate Manager, Marketing Strategy (Disney Entertainment)

Job ID 10159092 Location Glendale, California, United States Business Disney Entertainment Television Date posted Sep. 03, 2026

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Job Summary:

Disney Entertainment is seeking a collaborative, highly organized marketing strategist to lead end-to-end campaigns for Disney-owned newly released and priority third-party licensed titles on Disney+ and Hulu. In this role, you will guide campaigns from early planning through launch and post-launch support, build strong studio and cross-functional relationships, and keep assets, approvals, and timelines moving smoothly. You will serve as a key connector across Theatrical, Content Planning, Brand, Bundle, Inclusive Marketing, CRM, Social, Performance Media, and Marketing Operations to deliver campaigns that are cohesive and impactful.

Responsibilities

Lead end-to-end marketing campaigns for select films and documentaries, including Disney-owned newly released and priority third-party licensed titles, from early planning through post-launch support.
Support relationship management with major and independent studio partners regarding campaign plans, asset needs, feedback, approvals, and timelines.
Support theatrical drafting and broader film brand campaigns through strategic development, ideation, asset sourcing, execution, and stakeholder approvals.
Partner with Brand, Bundle, and Inclusive Marketing to build campaign plans and title lists tied to holidays, cultural moments, seasonal priorities, and other key beats; present priorities to Social Editorial and Reporting, Performance Media, and other channel teams to secure support.
Own studio approval workflows, including routing assets, tracking feedback, resolving open items, and securing final approvals.
Serve as the liaison between Theatrical and Content Planning for trailer launches, Coming Soon Pages, and platform Special Looks; maintain the film Coming Soon Page tracker with accurate dates and statuses.
Partner with CRM to secure email placement for priority films by communicating priorities, sourcing assets, and managing approvals.
Source and quality-check approved key art, trailers, stills, copy, and other materials for branding, calls to action, legal language, and copyright accuracy.
Partner with Marketing Operations on statements of work and asset delivery for Originals, Pay 1 films, and licensed titles; lead the Weekly Film Taskforce, Monthly Film Vertical, and Andscape meetings with clear agendas and follow-ups.

Basic Qualifications

3+ years of experience in entertainment, film, streaming, brand, or integrated marketing.
Experience leading cross-functional campaigns from planning through launch and managing external partners, asset approvals, stakeholder feedback, and concurrent timelines.
Strong project management, organization, communication, presentation, and relationship-management skills, with close attention to detail.
Ability to evaluate materials for brand consistency, calls to action, legal language, and copyright requirements.
Proficiency with Microsoft PowerPoint, Excel, Outlook, and Teams.
Bachelor's degree in Marketing, Communications, Business, Film, or a related field, or equivalent relevant professional experience.

Preferred Qualifications

Experience marketing films, documentaries, licensed content, or streaming titles and working with studio approval processes.
Experience with CRM, paid media, social, platform merchandising, theatrical workflows, statements of work, or creative asset production timelines.
Advanced degree or additional coursework in Marketing, Communications, Business, Film, or a related field.

The hiring range for this position in Burbank, CA is $87,100 to $116,800 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About Disney Entertainment Television:

Disney Entertainment Television is a collection of renowned content brands at The Walt Disney Company creating original entertainment and news programming for the company’s streaming platforms Disney+, Hulu and Star, and its broadcast and cable networks. Its extensive portfolio is comprised of ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content and Onyx Collective, in addition to Disney Television Studios, which include 20th Television, 20th Television Animation, ABC Signature and Walt Disney Television Alternative. Responsible for over 4,500 hours of programming a year across more than 300 programs of all genres, Disney Entertainment Television’s creative brands are at the forefront of groundbreaking storytelling, captivating audiences and generating critical acclaim. In 2023, Disney Entertainment Television’s programming excellence earned 163 Emmy® nominations across daytime, primetime, news & documentary, and children’s & family categories.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Entertainment Operations LLC, which is part of a business we call Disney Entertainment Television.

Disney Entertainment Operations LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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