Sr. Manager, Marketing Sports
Résumé du poste:
BUILD SOMETHING BIGGER THAN YOURSELF
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
How will you contribute to our magical experience?
The Sr. Manager, Marketing Sports will lead the definition and execution of the sports marketing strategy in Mexico, driving sustained brand growth and business impact through a differentiated value proposition anchored in ESPN and fully integrated within the Disney+ ecosystem.
This role will be responsible for setting the strategic direction across Linear and DTC (Direct-to-Consumer), identifying growth opportunities, and maximizing the impact of key sports rights and tentpole moments. The Senior Manager will oversee budget allocation and investment strategy, ensuring efficient deployment of resources to drive acquisition, engagement, and retention.
As a senior manager, this position will drive cross-functional alignment across Marketing, Media, BI, Content, Production, and Partnerships, while managing agencies and external stakeholders to deliver best-in-class, insight-driven campaigns. Additionally, the role will be accountable for performance tracking, translating data into actionable strategies, and continuously optimizing the marketing mix to enhance ROI and competitive positioning in a highly dynamic landscape.
The Sr. Manager, Marketing Sports will be responsible for:
- Define and lead the sports marketing strategy in Mexico, aligning with business goals across Linear and DTC (Direct-to-Consumer).
- Own go-to-market strategies for key sports events, ensuring maximum impact across acquisition, engagement, and retention.
- Drive synergies across ESPN and Disney+, integrating sports within the broader Disney ecosystem.
- Oversee 360° campaigns, ensuring consistency, innovation, and best-in-class execution across all touchpoints.
- Lead measurement frameworks, using data and insights to optimize campaigns and improve ROI.
- Define and manage investment strategy, ensuring efficient allocation and strong financial control.
- Align key stakeholders (Media, BI, Content, Production, etc.) to ensure strategic coherence and execution excellence.
- Lead and develop the team, fostering a high-performance and results-driven culture.
What we need from you to be part of this story:
- 8+ years of experience in marketing, with a strong focus on sports, entertainment, or media industries.
- Degree in Marketing (preferred) or related careers.
- Advanced level in English.
- Proven track record in leading integrated marketing strategies and 360° campaigns across both Linear and DTC (Direct-to-Consumer)/streaming environments.
- Strong knowledge of the sports industry is essential, including different leagues, disciplines, and fan engagement dynamics.
- Experience managing large-scale budgets and optimizing media and non-media investments to drive measurable business outcomes.
- Demonstrated ability to lead cross-functional teams and influence senior stakeholders.
- Experience working with agencies and external partners, with a focus on driving high-quality creative and strategic output.
- Solid analytical skills, with experience leveraging data, insights, and performance metrics to inform decision-making and optimize ROI.
- Strong communication and presentation skills, able to explain complex findings clearly to internal teams, agencies and clients.
- Highly organized, detail‑oriented and execution‑focused, with the ability to manage multiple projects in parallel.
- Flexible and able to work in a dynamic environment.
- Resilient and capable of working with short deadlines.
- Social media and sports heavy user/consumer.
Additional Information:
At Disney, we believe it takes great people to create memorable experiences, products and services our consumers know and love. We are a team of storytellers and hire under equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, disability and gender identity. We foster a corporate culture of belonging and inclusiveness, which empowers our staff and company to thrive. At Disney, everyone has the opportunity to speak up and participate, grow and share ideas.
“You can design and create and build the most wonderful place in the world. But it takes people to make the dream a reality.” Walt Disney
À propos de The Walt Disney Company (LATAM):
The Walt Disney Company Latin America est la première société de divertissement familial en Amérique latine et est présente dans la région depuis les années 1940, lorsque Walt Disney s’est rendu au Brésil, en Argentine et au Pérou avec plusieurs artistes. À la suite de ce voyage, le sixième film d’animation de la Société « Saludos Amigos » a été présenté en première à Río de Janeiro en 1942.
Sur The Walt Disney Company:
The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.
Le poste est rattaché à WDC (Mexico), S. de R.L. de C.V. qui fait partie d’une entreprise que nous appelons The Walt Disney Company (LATAM).
Des problèmes techniques ? Consultez la FAQ pour obtenir de l’aide.
Processus de recrutement
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Où commence votre histoire ?
Explorez le blog Carrières Disney et La vie chez Disney pour en savoir plus sur toutes les opportunités incroyables qui s’offrent à vous chez The Walt Disney Company.
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Faites partie de l’histoire
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Le chapitre suivant
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Explorer cet emplacement LATAM
The Walt Disney Company Latin America, la société de divertissement familial la plus importante d’Amérique latine, est présente dans la région depuis les années 40, lorsque Walt Disney s’est rendu au Brésil, en Argentine et au Pérou.
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campaign-__L10N__:Spanish hours_per_week-Permanent industry-The-Walt-Disney-Company-(LATAM) job_level-Management job_status-Direct-to-Consumer-Marketing job_type-Classique salary_relocation-Marketing-(Daniela-Ferrari)-(51021199) multivaluefield2-The-Walt-Disney-Company-(LATAM) custom_fields.WDJobs-Yes custom_fields.Country-Disney_Spanish_Workday_Test custom_fields.-address-{ --"country":-"Mexico" } custom_fields.FlexType-Non custom_fields.TimeType-À-temps-plein custom_fields.Campaign2-Marketing-and-Digital-Media custom_fields.FeedOrgID-WD-Spanish custom_fields.ContactFax-WDC-(Mexico),-S.-de-R.L.-de-C.V. custom_fields.FilterFlag-No custom_fields.Jobcountry-Mexico custom_fields.RemoteType-Primarily-On-Site-/-Occasionally-from-Home custom_fields.countryFlag-WDNotChinaJobs custom_fields.DisneyRegion-LATAM custom_fields.WorkerSubType-Regular custom_fields.ContactCompany-The-Walt-Disney-Company-(LATAM) custom_fields.ExportLocation-Tlalpan,Distrito-Federal,Mexico custom_fields.JobLevelCustom-Management custom_fields.jobPostingSite-External custom_fields.LIWorkplaceType-On-site custom_fields.-PrimaryLocation-MEX---PERIFERICO-SUR---Mexico custom_fields.FullJobDescription-<p><b>BUILD-SOMETHING-BIGGER-THAN-YOURSELF</b> </p><p>The-Walt-Disney-Company,-together-with-its-subsidiaries-and-affiliates,-is-a-leading-diversified-international-family-entertainment-and-media-enterprise-with-the-following-business-segments:-Disney-Entertainment,-ESPN,-Disney-Parks,-and-Experiences-and-Products.-From-humble-beginnings-as-a-cartoon-studio-in-the-1920s-to-its-preeminent-name-in-the-entertainment-industry-today,-Disney-proudly-continues-its-legacy-of-creating-world-class-stories-and-experiences-for-every-member-of-the-family.-Disney’s-stories,-characters-and-experiences-reach-consumers-and-guests-from-every-corner-of-the-globe.-With-operations-in-more-than-40-countries,-our-employees-and-cast-members-work-together-to-create-entertainment-experiences-that-are-both-universally-and-locally-cherished.</p><p></p><p></p><p><b>How-will-you-contribute-to-our-magical-experience?- </b></p><p>The-Sr.-Manager,-Marketing-Sports-will-lead-the-definition-and-execution-of-the-sports-marketing-strategy-in-Mexico,-driving-sustained-brand-growth-and-business-impact-through-a-differentiated-value-proposition-anchored-in-ESPN-and-fully-integrated-within-the-Disney+-ecosystem.</p><p>This-role-will-be-responsible-for-setting-the-strategic-direction-across-Linear-and-DTC-(Direct-to-Consumer),-identifying-growth-opportunities,-and-maximizing-the-impact-of-key-sports-rights-and-tentpole-moments.-The-Senior-Manager-will-oversee-budget-allocation-and-investment-strategy,-ensuring-efficient-deployment-of-resources-to-drive-acquisition,-engagement,-and-retention.</p><p>As-a-senior-manager,-this-position-will-drive-cross-functional-alignment-across-Marketing,-Media,-BI,-Content,-Production,-and-Partnerships,-while-managing-agencies-and-external-stakeholders-to-deliver-best-in-class,-insight-driven-campaigns.-Additionally,-the-role-will-be-accountable-for-performance-tracking,-translating-data-into-actionable-strategies,-and-continuously-optimizing-the-marketing-mix-to-enhance-ROI-and-competitive-positioning-in-a-highly-dynamic-landscape.</p><p></p><p><b><u>The-Sr.-Manager,-Marketing-Sports-will-be-responsible-for: </u></b></p><ul><li>Define-and-lead-the-sports-marketing-strategy-in-Mexico,-aligning-with-business-goals-across-Linear-and-DTC-(Direct-to-Consumer).</li><li>Own-go-to-market-strategies-for-key-sports-events,-ensuring-maximum-impact-across-acquisition,-engagement,-and-retention.</li><li>Drive-synergies-across-ESPN-and-Disney+,-integrating-sports-within-the-broader-Disney-ecosystem.</li><li>Oversee-360°-campaigns,-ensuring-consistency,-innovation,-and-best-in-class-execution-across-all-touchpoints.</li><li>Lead-measurement-frameworks,-using-data-and-insights-to-optimize-campaigns-and-improve-ROI.</li><li>Define-and-manage-investment-strategy,-ensuring-efficient-allocation-and-strong-financial-control.</li><li>Align-key-stakeholders-(Media,-BI,-Content,-Production,-etc.)-to-ensure-strategic-coherence-and-execution-excellence.</li><li>Lead-and-develop-the-team,-fostering-a-high-performance-and-results-driven-culture.</li></ul><p></p><p><b><u>What-we-need-from-you-to-be-part-of-this-story:</u></b></p><ul><li> 8+-years-of-experience-in-marketing,-with-a-strong-focus-on-sports,-entertainment,-or-media-industries.</li><li>Degree-in-Marketing-(preferred)-or-related-careers.</li><li>Advanced-level-in-English.</li><li>Proven-track-record-in-leading-integrated-marketing-strategies-and-360°-campaigns-across-both-Linear-and-DTC-(Direct-to-Consumer)/streaming-environments.</li><li>Strong-knowledge-of-the-sports-industry-is-essential,-including-different-leagues,-disciplines,-and-fan-engagement-dynamics.</li><li>Experience-managing-large-scale-budgets-and-optimizing-media-and-non-media-investments-to-drive-measurable-business-outcomes.</li><li>Demonstrated-ability-to-lead-cross-functional-teams-and-influence-senior-stakeholders.</li><li>Experience-working-with-agencies-and-external-partners,-with-a-focus-on-driving-high-quality-creative-and-strategic-output.</li><li>Solid-analytical-skills,-with-experience-leveraging-data,-insights,-and-performance-metrics-to-inform-decision-making-and-optimize-ROI.</li><li>Strong-communication-and-presentation-skills,-able-to-explain-complex-findings-clearly-to-internal-teams,-agencies-and-clients.</li><li>Highly-organized,-detail‑oriented-and-execution‑focused,-with-the-ability-to-manage-multiple-projects-in-parallel.</li><li>Flexible-and-able-to-work-in-a-dynamic-environment.</li><li>Resilient-and-capable-of-working-with-short-deadlines.</li><li>Social-media-and-sports-heavy-user/consumer.</li></ul><p></p><p><b><u>Additional-Information:</u></b> </p><p>At-Disney,-we-believe-it-takes-great-people-to-create-memorable-experiences,-products-and-services-our-consumers-know-and-love.-We-are-a-team-of-storytellers-and-hire-under-equal-opportunity-regardless-of-race,-color,-ancestry,-religion,-sex,-national-origin,-sexual-orientation,-age,-disability-and-gender-identity.-We-foster-a-corporate-culture-of-belonging-and-inclusiveness,-which-empowers-our-staff-and-company-to-thrive.-At-Disney,-everyone-has-the-opportunity-to-speak-up-and-participate,-grow-and-share-ideas.</p><p></p><p><i>“You-can-design-and-create-and-build-the-most-wonderful-place-in-the-world.-But-it-takes-people-to-make-the-dream-a-reality.”</i> <i>Walt-Disney</i></p> custom_fields.-AdditionalLocation-Mexico-City,-Mexico custom_fields.IndustryCustomField-The-Walt-Disney-Company-(LATAM) custom_fields.ExternalReferenceCode-10150229
campaign-__L10N__:Spanish hours_per_week-Permanent industry-The-Walt-Disney-Company-(LATAM) job_level-Management job_status-Direct-to-Consumer-Marketing job_type-Classique salary_relocation-Marketing-(Daniela-Ferrari)-(51021199) multivaluefield2-The-Walt-Disney-Company-(LATAM) custom_fields.WDJobs-Yes custom_fields.Country-Disney_Spanish_Workday_Test custom_fields.-address-{ --"country":-"Mexico" } custom_fields.FlexType-Non custom_fields.TimeType-À-temps-plein custom_fields.Campaign2-Marketing-and-Digital-Media custom_fields.FeedOrgID-WD-Spanish custom_fields.ContactFax-WDC-(Mexico),-S.-de-R.L.-de-C.V. custom_fields.FilterFlag-No custom_fields.Jobcountry-Mexico custom_fields.RemoteType-Primarily-On-Site-/-Occasionally-from-Home custom_fields.countryFlag-WDNotChinaJobs custom_fields.DisneyRegion-LATAM custom_fields.WorkerSubType-Regular custom_fields.ContactCompany-The-Walt-Disney-Company-(LATAM) custom_fields.ExportLocation-Tlalpan,Distrito-Federal,Mexico custom_fields.JobLevelCustom-Management custom_fields.jobPostingSite-External custom_fields.LIWorkplaceType-On-site custom_fields.-PrimaryLocation-MEX---PERIFERICO-SUR---Mexico custom_fields.FullJobDescription-<p><b>BUILD-SOMETHING-BIGGER-THAN-YOURSELF</b> </p><p>The-Walt-Disney-Company,-together-with-its-subsidiaries-and-affiliates,-is-a-leading-diversified-international-family-entertainment-and-media-enterprise-with-the-following-business-segments:-Disney-Entertainment,-ESPN,-Disney-Parks,-and-Experiences-and-Products.-From-humble-beginnings-as-a-cartoon-studio-in-the-1920s-to-its-preeminent-name-in-the-entertainment-industry-today,-Disney-proudly-continues-its-legacy-of-creating-world-class-stories-and-experiences-for-every-member-of-the-family.-Disney’s-stories,-characters-and-experiences-reach-consumers-and-guests-from-every-corner-of-the-globe.-With-operations-in-more-than-40-countries,-our-employees-and-cast-members-work-together-to-create-entertainment-experiences-that-are-both-universally-and-locally-cherished.</p><p></p><p></p><p><b>How-will-you-contribute-to-our-magical-experience?- </b></p><p>The-Sr.-Manager,-Marketing-Sports-will-lead-the-definition-and-execution-of-the-sports-marketing-strategy-in-Mexico,-driving-sustained-brand-growth-and-business-impact-through-a-differentiated-value-proposition-anchored-in-ESPN-and-fully-integrated-within-the-Disney+-ecosystem.</p><p>This-role-will-be-responsible-for-setting-the-strategic-direction-across-Linear-and-DTC-(Direct-to-Consumer),-identifying-growth-opportunities,-and-maximizing-the-impact-of-key-sports-rights-and-tentpole-moments.-The-Senior-Manager-will-oversee-budget-allocation-and-investment-strategy,-ensuring-efficient-deployment-of-resources-to-drive-acquisition,-engagement,-and-retention.</p><p>As-a-senior-manager,-this-position-will-drive-cross-functional-alignment-across-Marketing,-Media,-BI,-Content,-Production,-and-Partnerships,-while-managing-agencies-and-external-stakeholders-to-deliver-best-in-class,-insight-driven-campaigns.-Additionally,-the-role-will-be-accountable-for-performance-tracking,-translating-data-into-actionable-strategies,-and-continuously-optimizing-the-marketing-mix-to-enhance-ROI-and-competitive-positioning-in-a-highly-dynamic-landscape.</p><p></p><p><b><u>The-Sr.-Manager,-Marketing-Sports-will-be-responsible-for: </u></b></p><ul><li>Define-and-lead-the-sports-marketing-strategy-in-Mexico,-aligning-with-business-goals-across-Linear-and-DTC-(Direct-to-Consumer).</li><li>Own-go-to-market-strategies-for-key-sports-events,-ensuring-maximum-impact-across-acquisition,-engagement,-and-retention.</li><li>Drive-synergies-across-ESPN-and-Disney+,-integrating-sports-within-the-broader-Disney-ecosystem.</li><li>Oversee-360°-campaigns,-ensuring-consistency,-innovation,-and-best-in-class-execution-across-all-touchpoints.</li><li>Lead-measurement-frameworks,-using-data-and-insights-to-optimize-campaigns-and-improve-ROI.</li><li>Define-and-manage-investment-strategy,-ensuring-efficient-allocation-and-strong-financial-control.</li><li>Align-key-stakeholders-(Media,-BI,-Content,-Production,-etc.)-to-ensure-strategic-coherence-and-execution-excellence.</li><li>Lead-and-develop-the-team,-fostering-a-high-performance-and-results-driven-culture.</li></ul><p></p><p><b><u>What-we-need-from-you-to-be-part-of-this-story:</u></b></p><ul><li> 8+-years-of-experience-in-marketing,-with-a-strong-focus-on-sports,-entertainment,-or-media-industries.</li><li>Degree-in-Marketing-(preferred)-or-related-careers.</li><li>Advanced-level-in-English.</li><li>Proven-track-record-in-leading-integrated-marketing-strategies-and-360°-campaigns-across-both-Linear-and-DTC-(Direct-to-Consumer)/streaming-environments.</li><li>Strong-knowledge-of-the-sports-industry-is-essential,-including-different-leagues,-disciplines,-and-fan-engagement-dynamics.</li><li>Experience-managing-large-scale-budgets-and-optimizing-media-and-non-media-investments-to-drive-measurable-business-outcomes.</li><li>Demonstrated-ability-to-lead-cross-functional-teams-and-influence-senior-stakeholders.</li><li>Experience-working-with-agencies-and-external-partners,-with-a-focus-on-driving-high-quality-creative-and-strategic-output.</li><li>Solid-analytical-skills,-with-experience-leveraging-data,-insights,-and-performance-metrics-to-inform-decision-making-and-optimize-ROI.</li><li>Strong-communication-and-presentation-skills,-able-to-explain-complex-findings-clearly-to-internal-teams,-agencies-and-clients.</li><li>Highly-organized,-detail‑oriented-and-execution‑focused,-with-the-ability-to-manage-multiple-projects-in-parallel.</li><li>Flexible-and-able-to-work-in-a-dynamic-environment.</li><li>Resilient-and-capable-of-working-with-short-deadlines.</li><li>Social-media-and-sports-heavy-user/consumer.</li></ul><p></p><p><b><u>Additional-Information:</u></b> </p><p>At-Disney,-we-believe-it-takes-great-people-to-create-memorable-experiences,-products-and-services-our-consumers-know-and-love.-We-are-a-team-of-storytellers-and-hire-under-equal-opportunity-regardless-of-race,-color,-ancestry,-religion,-sex,-national-origin,-sexual-orientation,-age,-disability-and-gender-identity.-We-foster-a-corporate-culture-of-belonging-and-inclusiveness,-which-empowers-our-staff-and-company-to-thrive.-At-Disney,-everyone-has-the-opportunity-to-speak-up-and-participate,-grow-and-share-ideas.</p><p></p><p><i>“You-can-design-and-create-and-build-the-most-wonderful-place-in-the-world.-But-it-takes-people-to-make-the-dream-a-reality.”</i> <i>Walt-Disney</i></p> custom_fields.-AdditionalLocation-Mexico-City,-Mexico custom_fields.IndustryCustomField-The-Walt-Disney-Company-(LATAM) custom_fields.ExternalReferenceCode-10150229
campaign-__L10N__:Spanish hours_per_week-Permanent industry-The-Walt-Disney-Company-(LATAM) job_level-Management job_status-Direct-to-Consumer-Marketing job_type-Classique salary_relocation-Marketing-(Daniela-Ferrari)-(51021199) multivaluefield2-The-Walt-Disney-Company-(LATAM) custom_fields.WDJobs-Yes custom_fields.Country-Disney_Spanish_Workday_Test custom_fields.-address-{ --"country":-"Mexico" } custom_fields.FlexType-Non custom_fields.TimeType-À-temps-plein custom_fields.Campaign2-Marketing-and-Digital-Media custom_fields.FeedOrgID-WD-Spanish custom_fields.ContactFax-WDC-(Mexico),-S.-de-R.L.-de-C.V. custom_fields.FilterFlag-No custom_fields.Jobcountry-Mexico custom_fields.RemoteType-Primarily-On-Site-/-Occasionally-from-Home custom_fields.countryFlag-WDNotChinaJobs custom_fields.DisneyRegion-LATAM custom_fields.WorkerSubType-Regular custom_fields.ContactCompany-The-Walt-Disney-Company-(LATAM) custom_fields.ExportLocation-Tlalpan,Distrito-Federal,Mexico custom_fields.JobLevelCustom-Management custom_fields.jobPostingSite-External custom_fields.LIWorkplaceType-On-site custom_fields.-PrimaryLocation-MEX---PERIFERICO-SUR---Mexico custom_fields.FullJobDescription-<p><b>BUILD-SOMETHING-BIGGER-THAN-YOURSELF</b> </p><p>The-Walt-Disney-Company,-together-with-its-subsidiaries-and-affiliates,-is-a-leading-diversified-international-family-entertainment-and-media-enterprise-with-the-following-business-segments:-Disney-Entertainment,-ESPN,-Disney-Parks,-and-Experiences-and-Products.-From-humble-beginnings-as-a-cartoon-studio-in-the-1920s-to-its-preeminent-name-in-the-entertainment-industry-today,-Disney-proudly-continues-its-legacy-of-creating-world-class-stories-and-experiences-for-every-member-of-the-family.-Disney’s-stories,-characters-and-experiences-reach-consumers-and-guests-from-every-corner-of-the-globe.-With-operations-in-more-than-40-countries,-our-employees-and-cast-members-work-together-to-create-entertainment-experiences-that-are-both-universally-and-locally-cherished.</p><p></p><p></p><p><b>How-will-you-contribute-to-our-magical-experience?- </b></p><p>The-Sr.-Manager,-Marketing-Sports-will-lead-the-definition-and-execution-of-the-sports-marketing-strategy-in-Mexico,-driving-sustained-brand-growth-and-business-impact-through-a-differentiated-value-proposition-anchored-in-ESPN-and-fully-integrated-within-the-Disney+-ecosystem.</p><p>This-role-will-be-responsible-for-setting-the-strategic-direction-across-Linear-and-DTC-(Direct-to-Consumer),-identifying-growth-opportunities,-and-maximizing-the-impact-of-key-sports-rights-and-tentpole-moments.-The-Senior-Manager-will-oversee-budget-allocation-and-investment-strategy,-ensuring-efficient-deployment-of-resources-to-drive-acquisition,-engagement,-and-retention.</p><p>As-a-senior-manager,-this-position-will-drive-cross-functional-alignment-across-Marketing,-Media,-BI,-Content,-Production,-and-Partnerships,-while-managing-agencies-and-external-stakeholders-to-deliver-best-in-class,-insight-driven-campaigns.-Additionally,-the-role-will-be-accountable-for-performance-tracking,-translating-data-into-actionable-strategies,-and-continuously-optimizing-the-marketing-mix-to-enhance-ROI-and-competitive-positioning-in-a-highly-dynamic-landscape.</p><p></p><p><b><u>The-Sr.-Manager,-Marketing-Sports-will-be-responsible-for: </u></b></p><ul><li>Define-and-lead-the-sports-marketing-strategy-in-Mexico,-aligning-with-business-goals-across-Linear-and-DTC-(Direct-to-Consumer).</li><li>Own-go-to-market-strategies-for-key-sports-events,-ensuring-maximum-impact-across-acquisition,-engagement,-and-retention.</li><li>Drive-synergies-across-ESPN-and-Disney+,-integrating-sports-within-the-broader-Disney-ecosystem.</li><li>Oversee-360°-campaigns,-ensuring-consistency,-innovation,-and-best-in-class-execution-across-all-touchpoints.</li><li>Lead-measurement-frameworks,-using-data-and-insights-to-optimize-campaigns-and-improve-ROI.</li><li>Define-and-manage-investment-strategy,-ensuring-efficient-allocation-and-strong-financial-control.</li><li>Align-key-stakeholders-(Media,-BI,-Content,-Production,-etc.)-to-ensure-strategic-coherence-and-execution-excellence.</li><li>Lead-and-develop-the-team,-fostering-a-high-performance-and-results-driven-culture.</li></ul><p></p><p><b><u>What-we-need-from-you-to-be-part-of-this-story:</u></b></p><ul><li> 8+-years-of-experience-in-marketing,-with-a-strong-focus-on-sports,-entertainment,-or-media-industries.</li><li>Degree-in-Marketing-(preferred)-or-related-careers.</li><li>Advanced-level-in-English.</li><li>Proven-track-record-in-leading-integrated-marketing-strategies-and-360°-campaigns-across-both-Linear-and-DTC-(Direct-to-Consumer)/streaming-environments.</li><li>Strong-knowledge-of-the-sports-industry-is-essential,-including-different-leagues,-disciplines,-and-fan-engagement-dynamics.</li><li>Experience-managing-large-scale-budgets-and-optimizing-media-and-non-media-investments-to-drive-measurable-business-outcomes.</li><li>Demonstrated-ability-to-lead-cross-functional-teams-and-influence-senior-stakeholders.</li><li>Experience-working-with-agencies-and-external-partners,-with-a-focus-on-driving-high-quality-creative-and-strategic-output.</li><li>Solid-analytical-skills,-with-experience-leveraging-data,-insights,-and-performance-metrics-to-inform-decision-making-and-optimize-ROI.</li><li>Strong-communication-and-presentation-skills,-able-to-explain-complex-findings-clearly-to-internal-teams,-agencies-and-clients.</li><li>Highly-organized,-detail‑oriented-and-execution‑focused,-with-the-ability-to-manage-multiple-projects-in-parallel.</li><li>Flexible-and-able-to-work-in-a-dynamic-environment.</li><li>Resilient-and-capable-of-working-with-short-deadlines.</li><li>Social-media-and-sports-heavy-user/consumer.</li></ul><p></p><p><b><u>Additional-Information:</u></b> </p><p>At-Disney,-we-believe-it-takes-great-people-to-create-memorable-experiences,-products-and-services-our-consumers-know-and-love.-We-are-a-team-of-storytellers-and-hire-under-equal-opportunity-regardless-of-race,-color,-ancestry,-religion,-sex,-national-origin,-sexual-orientation,-age,-disability-and-gender-identity.-We-foster-a-corporate-culture-of-belonging-and-inclusiveness,-which-empowers-our-staff-and-company-to-thrive.-At-Disney,-everyone-has-the-opportunity-to-speak-up-and-participate,-grow-and-share-ideas.</p><p></p><p><i>“You-can-design-and-create-and-build-the-most-wonderful-place-in-the-world.-But-it-takes-people-to-make-the-dream-a-reality.”</i> <i>Walt-Disney</i></p> custom_fields.-AdditionalLocation-Mexico-City,-Mexico custom_fields.IndustryCustomField-The-Walt-Disney-Company-(LATAM) custom_fields.ExternalReferenceCode-10150229
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Leadership exécutif
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Inclusion
Chez Disney, nous voulons que chacun se sente à sa place et s’épanouisse. Créer un environnement accueillant et respectueux pour nos employés et nos visiteurs est au cœur de notre culture d’entreprise et de nos activités. Nous mettons tout en œuvre pour offrir des environnements de travail positifs qui stimulent l’innovation et renforcent une culture dans laquelle tous les employés se sentent accueillis, respectés et valorisés.
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