Sr. Analyst, Performance Marketing

ジョブID 10128196 勤務地を選択 バーバンク, カリフォルニア州, アメリカ合衆国 企業名 The Walt Disney Studios 掲載日 Oct. 22, 2025

今すぐ応募

仕事内容:

Job Title: Sr Analyst, Performance Marketing

Performance Marketing is an internal cross-functional team within The Walt Disney Studios Marketing organization. The Performance Marketing team leverages developing and maturing ad technologies to achieve remarkable data-driven results within auction-based or otherwise addressable media platforms while supporting other paid media and marketing efforts with insights, recommendations, and innovative marketing technologies. Performance Marketing includes Marketing Technology and Marketing Science who help drive innovation, but also includes Performance Marketing Strategy & Operations, Marketing Analytics, and Marketing Compliance who ground the overall team in the business. Together, we strive and collaborate for continuous improvement in advertising effectiveness and efficiency while protecting and enhancing the magical brands of The Walt Disney Studios.

This role falls within the Performance Marketing Strategy & Operations team and will work directly with performance marketing activation partners to drive value for The Walt Disney Studios.

Job Responsibilities:

For the current position, the Performance Marketing team is looking to add an analyst to a performance marketing pod with a background in performance marketing strategy and operations.

Working directly under and with a Senior Team Lead to build and implement performance marketing strategy for a select number of theatrical and streaming titles including operations, optimizations, audiences, pacing, and bids across Disney Entertainment Studio Content Marketing campaigns

Build and implement holistic, omni-platform audience data strategy - inclusive of first-party, second-party, and third-party data

Build and implement auction bid, pacing, and optimization strategies to improve media performance

Monitor and track performance marketing budgets for testing, analytics, measurement and contingency

Monitor testing setup within ad platforms to ensure success of test campaigns

Monitor taxonomies and inputs in ad buying platforms to ensure clean data ingestion and processing

Interpret, analyze and share analyses and learnings from titles, data testing and performance marketing campaigns in partnership with Marketing Science and Media Agency Analytics teams

Working cross-functionally with multiple internal media and marketing teams as well as our external media agency to continuously improve and achieve success across all marketing efforts

Participating as a member of a cohesive and collaborative, cross-functional Performance Marketing team

Participate in day-to-day communication with the media agency performance marketing activation teams in order to ensure proper implementation of performance marketing campaign

Support internal teams when necessary with ad hoc projects

Maintain knowledge of media technology, buying platforms and analytics tools with pod members and other relevant business stakeholders

Maintain knowledge of performance marketing business processes with pod members and other relevant business stakeholders

Required/Basic Qualifications:

Bachelor’s Degree or equivalent work experience

5+ years in Advertising Media (primarily Digital Media), Media Analytics or Social/Programmatic Auction Buying

Experience with ad platforms including DMPs, Google Ads, Facebook/Instagram, Twitter, Innovid, LiveRamp and DSPs (Google DV360, Trade Desk, Verizon Media Group)

Excellent analytical skills

Excellent written and verbal communication skills

Well-organized, detailed-oriented individual

Understanding of ad technology ecosystem

Proficiency with Excel

Proven ability to work across multiple projects effectively that meet deadlines within a fast-paced environment

Knowledge of digital ad serving, tracking and implementation

Ability to work on-site in Burbank, in a hybrid capacity

Additional Preferred Qualifications:

Experience working with cross functional teams

The hiring range for this position in Burbank, CA is $104,600 to $140,200 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

今すぐ応募

The Walt Disney Studiosについて:

The Walt Disney Studiosは、95年以上にわたりThe Walt Disney Companyの礎となってきました。今日では、映画、物語、音楽、舞台公演などの優れた作品を、世界中のファンに届ける発信地となっています。The Walt Disney Studiosには、Disney、Walt Disney Animation Studios、Pixar Animation Studios、Marvel Studios、Lucasfilm、20th Century Studios、Searchlight Picturesといった著名な映画制作会社があります。また、世界クラスのステージショーのプロデューサーであるDisney Theatrical Productionsの本拠地でもあります。

The Walt Disney Company について:

The Walt Disney Companyは、その子会社・関連会社とともに、多様性あふれる国際企業として、Disney Entertainment、ESPN、Disney Experiencesの3事業を柱に、ファミリー向けエンターテインメントとメディアの世界をけん引しています。1920年代に小さなアニメ・スタジオとしてスタートしたDisneyは、今日のエンターテインメント業界において卓越した存在となりました。ディズニーは今後も、子供から大人まで、ご家族のだれもが楽しめる一流の物語や体験を生み出し続けます。Disneyのストーリーやキャラクター、体験は、世界中のあらゆる場所の消費者やお客様に届けられています。当社は40カ国以上で、従業員とキャストメンバーが一丸となり、世界的にも地域的にも歓迎されるエンターテインメント体験を創出しています。

このポジションはDisney Entertainment Operations LLCという事業部門の一つであるThe Walt Disney Studiosでのお仕事です。

Disney Entertainment Operations LLC は機会均等雇用主です。応募者は、人種、宗教、肌の色、性別、性的指向、ジェンダー、性自認、性表現、国籍、家柄、年齢、配偶者の有無、軍役経験の有無やその地位、健康状態、遺伝情報や障がい、または連邦法や州法、地方法で禁止されているその他の法的根拠に関係なく、雇用の検討対象となります。Disneyは、すべての人々のアイデアと決断が、成長、革新、最高のストーリーの創造に役立ち、絶えず進化する世界において、価値ある存在になれるよう支援するビジネス環境を支持します。

求人応募における障害者への配慮

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

技術的な問題がある場合は、「よくあるご質問」をご覧ください。

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