The Walt Disney Company is seeking a talented and passionate Sr. Manager, Marketing Strategy and Campaign Mobilization to join the enterprise Brand Marketing team.

The Brand Marketing team shapes the way people feel about Disney and its most valuable franchises by heightening emotional connection, steering perception, and driving cultural relevance.

 

This Strategy and Campaign Mobilization role works across segments, strategy and research teams to understand business needs, develop a throughline, and coordinate the development of cross-company moments throughout a campaign. The ideal candidate has a passion for entertainment and a strategic mindset, with a proven ability to set a vision, build cross-functional alignment, and mobilize diverse teams around a shared campaign narrative.

 

Responsibilities:

• Partner across segments, regions, strategy, and research teams to understand each stakeholder’s needs for centralized, cross-company campaigns, then shape those inputs into a clear connected story that stays consistent while flexing for different teams.
• Develop a deep understanding of our most valuable franchises and translate that insight into new ideas that drive relevance, affinity, and long-term fandom.
• Manage multiple workstreams across a large, matrixed group of partners, with various deadlines, constraints, and stakeholder needs.
• Run the day-to-day coordination of company-wide campaign moments, keeping partners aligned, managing timelines, and resolving issues. Serve as the main point of contact for partners bringing these moments to life across business lines.
• Work alongside the Creative and Go-To-Market team to ensure creative assets and activations stay true to each campaign’s story and objectives.
• Adapt a 1+1=3 mindset to proactively identify and secure synergy opportunities across the company.
• Track and learn from the performance of cross-company campaigns, using data to find ways to keep getting smarter.
• Keep a pulse on industry trends, consumer behavior, and competitors to shape how the team approaches strategy and mobilization for future campaigns.

 

Qualifications:

• 7+ years of experience in brand marketing, strategy, or related roles, preferably in the entertainment industry.
• Knowledge about Disney IP and passion for the brands and franchises are a plus.
• Strong understanding of brand and marketing strategy, with a demonstrated ability to build a strategic throughline and mobilize cross-functional partners around it.
• Excellent communicator with the ability to present to large groups, build relationships and alignment, and influence stakeholders across a large, matrixed organization.
• Strong analytical skills, with the ability to interpret data, draw insights, and make data-driven decisions.
• Excellent project management skills, with the ability to manage multiple complex workstreams simultaneously and meet deadlines in a fast-paced environment.
• Passion for entertainment and pop culture, with a finger on the pulse of current trends and industry developments.
  

Education:

• Bachelor's degree in marketing, communications, or related field, or equivalent experience
• MBA or advanced degree preferred.

The hiring range for this position in Burbank, CA is $139,200 - $186,600 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.