Director, Growth Marketing, Disney+

ジョブID 10121757 勤務地を選択 港区, 日本 企業名 The Walt Disney Company (APAC) 掲載日 May 16, 2025

今すぐ応募

仕事内容:

Purpose and Scope:

The Growth Marketing Director for Disney’s streaming services (Disney+) in Japan is a strategic leader responsible for driving subscriber acquisition, retention, and churn reduction. This role oversees both Performance Marketing (Acquisition) and Lifecycle Marketing (Loyalty & Retention) teams, ensuring a cohesive, data-driven approach to growing and engaging the subscriber base while maximizing long-term customer value. This leader will:

Own the delivery of paid retail subscription targets, and works in close collaboration with US partners.
Own the delivery of retail subscription and revenue targets in collaboration with the Integrated Marketing team.
Develop innovative strategies to scale new customer acquisition and reconnect campaigns.
Partner closely with the Finance team on revenue generation, subscriber management, and lifecycle churn optimization.
Working with Integrated Marketing to deliver a full-funnel view of the consumer journey.
Foster a culture of experimentation to drive innovation and continuously optimize growth strategies.

The ideal candidate is an exceptional leader who combines strategic thinking, data-driven decision-making, and creativity to captivate audiences, inspire optimism, and innovate with courage while maintaining the highest standards of integrity and inclusion.

Areas of Responsibility:

Strategic Leadership

Lead and oversee Performance Marketing and Lifecycle & Loyalty Marketing in Japan.
Own the delivery of paid retail subscription targets and works in close collaboration with US partners.
Own the delivery of retail subscription and revenue targets, working closely with the Integrated Marketing (Brand & Content Marketing) team to align efforts.
Partner with Finance on revenue generation and subscriber churn analysis, ensuring alignment with broader financial goals.
Partner with the Analytics team to track progress against the annual plan.
Work closely with the Partnerships team to optimize collaboration between partner marketing and wholesale efforts, integrating these flows into a seamless consumer journey.
Foster a culture of experimentation, encouraging the team to test innovative ideas that drive growth and efficiency.

Lead the Performance Marketing team to:

Develop and implement cross-channel strategies to maximize ROI, scale customer acquisition, and drive reconnect campaigns with measurable KPIs.
Develop strong collaborative relationships with US partners and stakeholders
Leverage robust data insights to refine and enhance performance marketing strategies.
Manage budgets strategically, identifying opportunities to test and scale new marketing channels.
Champion a framework for measuring the impact of performance campaigns.

Lead the Lifecycle Marketing to:

Oversee subscriber retention and engagement initiatives, achieving measurable results in churn reduction, monetization, and win-back campaigns.
Lead the development and execution of automated workflows, editorial campaigns, and personalized communication strategies to nurture customer relationships.
Collaborate with the Analytics team to establish a framework for measuring lifecycle campaigns' impact, iterating on strategies based on actionable insights.

Loyalty

Enhance customer loyalty and maximize lifetime value through loyalty initiatives, and subscriber perks.
Drive the Loyalty team to deliver the perk program, aligning with business KPIs and fostering deeper subscriber connections.

Professional Qualifications and Experience:

10–15 years of proven experience in a relevant growth marketing or digital marketing leadership role.
Demonstrated success in leading and managing high-performing teams in Japan.
Experience working within a global matrix organization, effectively navigating and aligning local and global priorities.

Key Skills

Strategic Visionary: Ability to think strategically, leveraging data and insights to guide decision-making and planning.
Creative Problem-Solver: Combines creativity with analytical rigor to develop innovative strategies.
Stakeholder Management: Strong skills in building relationships and influencing across diverse teams and functions.
Exceptional Communication: Strong presentation skills and storytelling abilities to captivate audiences and inspire action.
Team Builder: Proven ability to motivate, manage, and develop teams to achieve shared goals.
Results-Oriented: Focused on delivering measurable business outcomes with agility and efficiency.
Change Champion: Inspires creativity and innovation, adapting to and driving change in dynamic environments.
Bilingual: Professional Level of both Japanese & English

What it takes to lead in this role:

Captivate the audience

Tell compelling stories that resonate with both internal and external stakeholders.

Inspire optimism

Motivate and develop the team while fostering collaboration and a shared sense of purpose.

Innovate with courage

Embrace bold, forward-thinking strategies while respecting the company’s legacy and values.

Act with integrity & inclusion

Commit to doing the right thing, ensuring an inclusive and ethical approach to all initiatives.

今すぐ応募

The Walt Disney Company (APAC)について:

ウォルト・ディズニー・カンパニーは、70年以上にわたり、アジア太平洋地域の消費者を楽しませ、人々の生活を豊かにしてきました。今日、消費者はAPAC地域の多くの市場において、様々な方法で新しいブランド体験を楽しむことができます。

The Walt Disney Company について:

The Walt Disney Companyは、その子会社・関連会社とともに、多様性あふれる国際企業として、Disney Entertainment、ESPN、Disney Experiencesの3事業を柱に、ファミリー向けエンターテインメントとメディアの世界をけん引しています。1920年代に小さなアニメ・スタジオとしてスタートしたDisneyは、今日のエンターテインメント業界において卓越した存在となりました。ディズニーは今後も、子供から大人まで、ご家族のだれもが楽しめる一流の物語や体験を生み出し続けます。Disneyのストーリーやキャラクター、体験は、世界中のあらゆる場所の消費者やお客様に届けられています。当社は40カ国以上で、従業員とキャストメンバーが一丸となり、世界的にも地域的にも歓迎されるエンターテインメント体験を創出しています。

このポジションはTWDC (Japan) Ltd.という事業部門の一つであるThe Walt Disney Company (APAC)でのお仕事です。

技術的な問題がある場合は、「よくあるご質問」をご覧ください。

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