Senior Manager, National Geographic Brand & Franchise Management

工作 ID 10158851 地點伯班克, 加利福尼亚州, 美國 / 華盛頓州, 華盛頓州, 美國 / 纽约, 纽约州, 美國 有意工作的公司 National Geographic 日期已公佈 Sep. 09, 2026

申請

工作概要:

The Senior Manager, National Geographic Brand and Franchise Management will shape and drive brand-defining initiatives, build high-impact partnerships and programs, and serve as a key connector between National Geographic and The Walt Disney Company.

Reporting to the Director of Brand & Franchise Management, the Senior Manager will work cross-functionally and cross-company to grow the brand, deepen audience engagement, and expand National Geographic’s mission. This role will be instrumental in driving brand visibility, the development of new brand initiatives, activating brand partnerships, and leveraging stakeholder relationships.

Key Responsibilities

Drive franchise growth through Global Brand Initiatives.
Lead key initiatives, such as Nat Geo Kids or Travel Lifestyle.
Align strategy across Verticals, LOBs and regions.
Partner across matrixed organization to drive Nat Geo expansion outcomes.
Support globalization of brand initiatives, creative processes and developing toolkits and brand materials for internal and external use.
Collaborate with Corporate Brand, Marketing COEs, Consumer Products & Expeditions on growth activations.
Identify and activate partners for brand-building activations.
Elevate brand storytelling with high impact creative.
Ensure brand consistency across creative and messaging.

Lead Global Brand Initiatives

Support the development of a unified global National Geographic brand strategy that aligns with business vision, goals, and mission.
Execute best in class campaigns in support of brand growth.
Leverage audience data, market trends, and competitive intelligence (in collaboration with Disney Brand Research) to inform strategy, and measure impact, fostering a test-and-learn culture to continually optimize performance.
Drive creative excellence, shape creative direction.
Maximize brand reach and cut through working with National Geographic regional brand and franchise leads around the world to execute on unified global strategy.

Collaborate & Influence

Align global strategy across Verticals, LOBs and regions, driving a one National Geographic consumer approach through collaboration National Geographic and Disney Consumer Products, Publishing, Travel and Expeditions, and Disney Parks.
Establish key relationships with partners in each National Geographic segment to deeply understand nuances of each business to integrate brand strategies.
Cultivate and develop existing distinct and ownable National Geographic franchises that will power multiple lines of businesses for holistic brand success.

Execute with Excellence

Work closely with marketing, editorial, creative, communications, social, legal, and sales teams to shepherd brand campaigns from concept to launch, including aligning stakeholders around shared goals and ensuring delivery on KPIs and timelines.
Own and drive the planning and execution of cross-platform campaigns that align with National Geographic’s editorial priorities, audience insights, and commercial goals.
Identify ways to increase support for brand initiatives.
Develop toolkits and brand materials for internal and external use.
Ensure brand consistency across creative and messaging.

Team Leadership

Foster a team culture of creativity, collaboration, high-trust and high-performance to deliver on business goals and expectations.

Basic Qualifications

7+ years of experience in brand strategy, marketing, partnerships, or a related field at a comparable level.
Proven success in leading cross-functional brand or commercial initiatives in complex stakeholder environments.
Strategic & creative thinking with the ability to drive impactful execution with a hands-on, solutions-oriented approach.
Proven ability to navigate in highly matrixed organizations through the successful development of collaborative relationships.
Excellent written and verbal communication skills with strong storytelling and executive presence.
Analytical thinker with expertise in turning insights and data into clear, actionable strategy.
Ability to manage multiple projects in a fast-paced, deadline-driven environment.
Strong cross-cultural experience with a global mindset.

Preferred Qualifications:

Bachelor’s degree in Marketing, Brand Management, Business, or a related field.
Knowledge of the media landscape, especially documentary or factual content.
Demonstrated success in building and evolving global brands and teams.
Proven experience in senior executive-level brand management roles, ideally with a focus on media and entertainment.

The hiring range for this position in Burbank, CA and Washington, D.C. is $126,800 to $170,000 per year and in New York, NY is $132,800 to $178,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

申請

關於National Geographic:

National Geographic Partners LLC (NGP) 是 Disney 和 National Geographic Society 的合資企業，致力透過無與倫比的媒體資產組合為世界帶來優質的科學、冒險和探索內容。NGP 結合全球 National Geographic 電視頻道 (National Geographic Channel、Nat Geo WILD、Nat Geo MUNDO、Nat Geo PEOPLE) 與 National Geographic 媒體和消費者導向的資產，包括 National Geographic 雜誌； National Geographic 工作室；相關數碼和社交媒體平台；書籍；地圖；兒童媒體；以及包括旅行、全球體驗與活動、歸檔銷售、許可和電子商務業務的輔助活動。131 年以來，增進對世界的知識和理解一直是 National Geographic 的核心宗旨。現在，我們致力突破邊界，進一步為我們的消費者提供更好的服務……與此同時，我們每個月都在全球 172 個國家／地區和 43 種語言中接觸到全世界數百萬觀眾。NGP 將我們的收益的 27% 撥回給非營利組織 National Geographic Society 用於資助科學、勘探、保護和教育領域的工作。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 National Geographic Partners PAY SVC，其所屬的業務部門是 National Geographic。

National Geographic Partners PAY SVC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

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