Sr Manager, Digital Marketing (PH)

工作 ID 10129812 地點格倫代爾, 加利福尼亚州, 美國 有意工作的公司 The Walt Disney Studios 日期已公佈 Aug. 26, 2025

申請

工作概要:

The Disney Entertainment Digital Marketing Center of Excellence Audience Strategy & Community Team is responsible for developing fan-first editorial, social engagement, and creator strategies across flagship brand platforms representing Disney, Pixar, Marvel, Star Wars, Walt Disney Studios, Walt Disney Animation Studios, Disney+, 20th Century Studios, and Searchlight Pictures.

This team manages community engagement, UGC and creator sourcing, campaign execution, and digital cultural relevance through deep audience connection and integration into wider digital storytelling workflows.

This role is a project hire through 9/25/2026

The Sr. Manager, Digital Marketing (Audience Strategy & Community) will lead the development and execution of holistic audience engagement strategies for the Disney Entertainment Digital Marketing Center of Excellence (DCOE). This role oversees community engagement, creator content interaction, and user-generated content (UGC) across brand and franchise handles for Disney, Pixar, Marvel, Star Wars, Walt Disney Studios, Walt Disney Animation Studios, 20th Century Studios, and Searchlight Pictures.

Job Responsibilities:

The ideal candidate is a strategic, online community centric leader with deep experience in digital content, social media strategy, and audience development. They are a strong team player that can adapt to processes, meet deadlines and will guide a team responsible for daily fan connection while steering high-impact engagement programs that support brand identity, campaign integration, and cultural relevance across one of the most iconic portfolios in entertainment. This role will shepherd multiple projects at a time within a fast-paced environment while ensuring that the brand voices and copywriting are accurately represented across platforms, working in close collaboration with brand and title marketing teams.

Program Leadership & Strategy

Lead the DCOE Audience Strategy & Community program, setting the strategic vision and overseeing execution for community engagement across all brand and studio platforms.
Define engagement strategy across the full suite of franchise and studio brands, ensuring a unified yet nuanced approach tailored to each audience and platform.
Partner closely with cross-functional teams to integrate audience engagement tactics into broader brand, franchise, and marketing campaigns.
Lead integration of opportunity reviews, approvals and posting of all audience engagement with brand and title teams.
Oversee the strategy, planning, and execution of brand priority aligned creator content (primarily content we contract creators to make that live on O&O platforms) and UGC programs across all brands and studios.
Lead the identification and amplification of organic fan content that supports brand storytelling and franchise priorities for engagement opportunities.
Ensure creative consistency, compliance, and quality across all externally sourced content, managing internal routing and approvals.

Content & Platform Leadership

Develop and socialize best practices and operational guidelines for priority platforms.
Guide the curation and programming of fan-first content across owned social platforms.
Guide the curation of outbound engagement opportunities across all brands, with an eye for scaling.
Provide strategic oversight for engagement-driven platform initiatives (e.g., Broadcast Channels, opportunistic stunts, surprise and delights), ensuring sustained growth and value.
Monitor content performance and fan behavior to inform content strategy and optimize engagement across all brands.
Collaborate closely with digital analytics partners and senior leadership to deliver regular reporting on community engagement, and platform insights across all brands.
Synthesize data to uncover actionable audience trends and fan behavior, ensuring insights are translated into strategic recommendations that inform content planning, platform development, and overall engagement strategy. These insights will play a critical role in shaping how we build and nurture community, deepen fan connection, and inspire brand love across Disney’s portfolio.

Brand & Title Integration

Develop and lead community activations tied to key brand and studio events, premieres, campaigns, cultural moments, and CSR efforts.
Drive surprise & delight, exclusive content drops, and experiential moments that connect fans to the franchises they love.
Serve as the engagement lead across studio and brand activations to ensure integration with audience-first strategies.

Process Management and Improvement

Leads and manages systems and operations for Audience Strategy & Community, including Airtable, Google Drive, Box, strategy documents/decks, and process refinements with input from Brand & Title counterparts.
Leads the management and updating of all team planning briefs, strategies, planning guides, presentations, and guidelines/process documents.
Leads the distribution of team documents to relevant stakeholders as directed by team leadership.
Manages overarching team workback calendars in Airtable, ensuring deadlines are met for internal and external partners.
Manages repository of cross functional team meeting agendas domestically and internationally, including action items and delivery dates.

Partners & Team Management

Liaise daily with DCOE teams for support of priorities across pertinent channels.
Lead education on efforts as well as opportunities to amplify community engagement offerings to broader TWDC synergy partners.
Lead, mentor, and develop a team of community and engagement professionals with a strong focus on innovation and excellence.
Act as the central point of contact for internal brand, franchise, and marketing teams as well as external partners and agencies.
Drive alignment, transparency, and executional excellence across multiple stakeholders and lines of business.
Drive informed and empowered decision making through the broader team by proactively surfacing learnings that lead to more nuanced and innovative fan-first digital storytelling.

Basic Qualifications:

7+ years of experience in digital marketing, audience engagement, or social media strategy—preferably in entertainment, media, or consumer brands.
3+ years of experience managing teams and the professional development of professionals
Deep knowledge of fan culture, digital platform behaviors, and evolving social trends across multiple generations and demographics.
Strong editorial instincts and experience shaping the voice and engagement strategy of beloved global brands.
Demonstrated experience leading cross-functional campaigns and managing creator/UGC content pipelines at scale.
Excellent writing and communication skills
Excellent interpersonal skills to ensure successful stakeholder interactions, strong working relations and the ability to interface with varied levels of management, senior peers and partners across varying teams
Highly collaborative sensibility with the ability to be open minded to feedback and always seeking out the best idea, not just their own idea
Knowledge of and ability to synthesize data and insights into actionable strategies and tactics
Ability to work effectively in a fast-paced environment, juggling multiple projects and within a highly matrixed organization
BA or BS in Journalism, Film, Marketing, and/or relevant field, or 5+ years of experience in addition to the above 7+ years

Preferred Qualifications:

Previous experience with CRM tools – AirTable, Smartsheets, and/or Zendesk preferred
Experience in Sprinklr, Creator Studio, Keynote, Google Slides,
Experience within brand entertainment marketing and/or streaming services a plus
Previous experience working with large, matrixed organizations a plus

The hiring range for this position in California is $124,900.00 to $167,500.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

申請

關於The Walt Disney Studios:

超過 95 年來，The Walt Disney Studios 一直是 The Walt Disney Company 建立的基石。時至今日，其將優質電影、情節故事、音樂及舞台劇獻給世界各地的消費者。The Walt Disney Studios 坐擁一系列備受尊崇的電影工作室，包括 Disney、Walt Disney Animation Studios、Pixar Animation Studios、Marvel Studios、Lucasfilm、20th Century Studios 及 Searchlight Pictures。旗下亦設有世界級舞台表演製作商 Disney Theatrical Productions。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 Disney Entertainment Operations LLC，其所屬的業務部門是 The Walt Disney Studios。

Disney Entertainment Operations LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

遇到技術問題？查看常見問題以尋求協助。