Senior Analyst, Marketing Analytics

工作 ID 10158871 地點 Minato-ku, 日本 有意工作的公司 The Walt Disney Company (APAC) 日期已公佈 Aug. 28, 2026

申請

工作概要:

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognized by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration, results in an inclusive employee experience characterized by continuous learning, development and achievement.

This role is based in Tokyo and responsible for all APAC markets.

The Walt Disney Company’s Direct-To-Consumer is a global business segment with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits.

Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and more. As part of Disney’s Direct-to-Consumer (DTC) segment, Disney+ is available on most internet-connected devices and offers commercial-free programming with a variety of original feature-length films, documentaries, live-action and animated series and short-form content. Alongside unprecedented access to Disney’s incredible library of film and television entertainment, the service is also the exclusive streaming home for the latest releases from The Walt Disney Studios.

We are seeking a Senior Analyst, Marketing Analytics to join our Marketing Analytics team in APAC. The primary focus of this role is to analyse user and marketing performance data, derive valuable insights, and collaborate with various departments to develop strategies that drive users from awareness through acquisition, engagement, and retention. The ideal candidate will have strong experience in mathematics & statistical techniques used for analyzing large data sources, plus a deep understanding of consumer behaviors related to marketing, content development, and digital experiences.

This role will report directly to the Senior Manager, Analytics (APAC)

Areas of Responsibility

Based on audience cohorts and the full customer funnel, creating analysis with meaningful insights that improve performance, identify opportunities, drive acquisition and conversion, improve engagement, and reduce churn
Analyze user behavioral data to identify patterns, uncover opportunities, and create common understanding of how people are interacting with the platform and content
Generate data-based insights that help to launch impactful and effective marketing programs.
Analyze marketing campaign and channel performance, including attribution and media mix, to inform acquisition and conversion strategy across the funnel
Evaluate marketing spend efficiency and ROI across channels
Partner with lifecycle/CRM marketing teams to analyze campaign performance across the customer journey, from awareness through retention
Develop strong hypothesis, conduct A/B analytics across both marketing campaigns and product/engagement experiences, and make data-based recommendations
Measure performance and reporting business outcomes in a daily/weekly/monthly basis with most relevant KPI's converted into insights and key action items to improve efficiency
Work with other members of the team to align metric definitions across all services within the business
Continuously drive toward efficiency by simplifying and automating where possible, eliminating redundancy across the organization, refining metrics, and building new reports as needed to support decision-making.
Assure quality and accuracy of deliverables through thorough interaction with business partners to understand and refine requirements and adherence to privacy, governance standards, and quantitative practices

Professional Qualifications and Experience

4-7 years of relevant experience in a similar role, preferably within a digital business
Bachelor’s degree in a quantitative field including Marketing, Economics, Business, Mathematics, Statistics, Data Science, Engineering, Physics, Chemistry or Social Science. Graduate degree preferred
Demonstrated experience in and expertise in SQL
Solid understanding of Microsoft Excel including pivot tables

Skills

Strategic thinker with good communication and presentation skills
Understanding of paid, owned, and earned marketing channels across the funnel
Creative mindset with the ability to leverage on data to develop analysis
Excellent communication skills to convey complex data findings to non-technical stakeholders.
Good analytical mind
Results-oriented
Fluent in English and Japanese

Additional Information

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

申請

關於The Walt Disney Company (APAC):

70 多年來，The Walt Disney Company 一直為亞太地區的消費者提供娛樂，並豐富人們的生活。現今的消費者可以在許多方面以及在澳洲、紐西蘭、中國大陸、日本、韓國以及東南亞的許多市場中發現新的品牌體驗。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 TWDC (Japan) Ltd.，其所屬的業務部門是 The Walt Disney Company (APAC)。

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