Growth Marketing Coordinator, Lifecycle, DTC ANZ

工作 ID 10125988 地點 Richmond, 澳大利亞 有意工作的公司 The Walt Disney Company (APAC) 日期已公佈 Jul. 30, 2025

申請

工作概要:

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterised by continuous learning, development and achievement.

As Lifecycle Marketing Coordinator for Disney+ Australia and New Zealand, you will be responsible for the planning and delivery of all marketing campaigns for Disney Streaming Services in the region. In this role, the primary focus is to promote content on Disney+ (new and existing) with the intention of keeping subscribers actively engaged and retained on the service.

Working closely with the lifecycle marketing team, the Lifecycle Coordinator will plan, coordinate, execute and optimise multi-channel lifecycle campaigns, delivering high impact email, push and in-app campaigns on-time and flawlessly. The Lifecycle Coordinator will draw down and use data and insights to execute end-to-end campaigns and deliver outstanding results.

-This is a 12 month contract

The core responsibilities of the role include:

Communications planning

Holistic content planning and management of all lifecycle communications, including general entertainment and sports content for ESPN
Collaboration with relevant marketing teams to synchronise content plans and priorities
Maintenance and presentation of monthly communications plans

Communication implementation

Sourcing approved assets and copy for use in digital communications. At times, will also include some light copywriting.
Facilitating internal approval from key stakeholders
Mocking up comms with mock up tools
Creation of tickets for each campaign for the implementation team Attendance of weekly sprints to discuss ticket and deployment progress
Proofing and final quality assurance of all communications prior to deployment
Reporting of communications performance

Communications automation

Collaborate with regional and global teams to bring new automation and personalisation use cases to market Work with local stakeholders to secure approval of new use cases
Reporting of use case performance

Subscriber loyalty & perks

Aid in the production of subscriber promotions/perks
End-to-end campaign development including comms production, approvals, landing pages, legal terms and engagement with partners for winner fulfilment
Reporting and knowledge sharing of all perks outcomes

Ideal experience:

1-2 years’ experience in related CRM and retention marketing roles, or a recent graduate with relevant industry experience (internships etc).
Experience with CRM and marketing technology (at least one CRM tool e.g. Salesforce, Adobe, Braze).
Degree-qualified in Business, Marketing, Economics or related discipline (preferred).
Confident working directly with data to measure campaign performance
Experience with agile working practices and platforms including Jira and Wiki
Copywriting experience is not essential, but would be a plus
An interest in sport would also be advantageous

Additional Information:

This is unique opportunity to join the talented team that develops and delivers unparalleled entertainment across Australia and New Zealand so if this role captures your imagination, then apply now!

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

The Walt Disney Company can provide individual accessibility support that may be needed during your interview process. Please let us know of accommodations that may assist in helping you feel welcome by emailing wdi.careers.au@disney.com.

申請

關於The Walt Disney Company (APAC):

70 多年來，The Walt Disney Company 一直為亞太地區的消費者提供娛樂，並豐富人們的生活。現今的消費者可以在許多方面以及在澳洲、紐西蘭、中國大陸、日本、韓國以及東南亞的許多市場中發現新的品牌體驗。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 The Walt Disney Company (Australia) P/L，其所屬的業務部門是 The Walt Disney Company (APAC)。

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