Snr Specialist, Marketing Operations - APAC
工作概要:
Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognized by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration, results in an inclusive employee experience characterized by continuous learning, development and achievement.
Job Summary:
In this role, you will utilize your in-depth knowledge of messaging channel end-to-end solutioning to enable marketer strategies. You are accountable from solution design to solution build and deployment, to understanding the impact of your solution. Your role is critical to ensuring a high-quality user experience through a rigorous quality assurance approach and intra-team peer feedback. In this role, you are central to driving user engagement improvements via relevancy tuning our messaging to discrete cohorts.
Responsibilities and Duties of the Role:
- Engages marketers in refinement sessions to clarify strategy requirements to finalize intake.
- Provides custom or experimental solution design against a marketer strategy requirement and gains marketer acceptance of the solution.
- Builds messaging solution and conducts self-quality assurance testing.
- Conducts marketer user acceptance testing (UAT) for custom solutions.
- Conducts peer-review quality assurance for Marketing Operations counterparts to enable a deployment ready status.
- Actively monitors solution deployment for a limited period to readily identify potential bugs to remediate or mitigate.
- Utilizes business intelligence reporting or direct analytical queries to determine the business impact of the solution, and then utilizes that insight in go-forward refinement sessions or team reporting.
Basic Qualifications:
- 3+ years of work experience in marketing operations, analytics, or equivalent applied roles
- 1+ years of experience working in agile teams
- Applied coding of template scripting languages (e.g. liquid, handlebars)
- Working knowledge of messaging best practices (email, push, in-app, SMS)
- Experience conducting experiments to minimize bias against the experimental design
- Possessing a high bar for quality, and ability to readily spot potential bugs
- Superb writing skills to utilize for documentation, solution design and insights
- Excellent communication skills with globally diverse cultures
- Curious and analytic mindset, striving to continuously improve expertise
- Ability to be on-call when business critical launches occur
- Verbal and writing proficiency in the English language
Preferred Qualifications:
- Active certifications in messaging platforms (Braze, Adobe Experience Manager, Salesforce Marketing Cloud)
- Working knowledge of SQL
- Verbal and writing proficiency in multiple languages
Basic Education:
- Education in technology or business domains with an undergraduate degree with quantitative focus. Equivalent work experience is applicable.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
關於The Walt Disney Company (APAC):
70 多年來,The Walt Disney Company 一直為亞太地區的消費者提供娛樂,並豐富人們的生活。現今的消費者可以在許多方面以及在澳洲、紐西蘭、中國大陸、日本、韓國以及東南亞的許多市場中發現新的品牌體驗。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 The Walt Disney Company (Southeast Asia),其所屬的業務部門是 The Walt Disney Company (APAC)。
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探索此地點 APAC
70 多年來,The Walt Disney Company 一直為亞太地區的消費者提供娛樂,並豐富人們的生活。現今的消費者可在 APAC 地區的多個市場以豐富方式探索新品牌體驗。
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