Director, DE DTC Marketing Finance

工作 ID 10122266 地點圣莫尼卡, 加利福尼亚州, 美國 / 格倫代爾, 加利福尼亚州, 美國 / 纽约, 纽约州, 美國 有意工作的公司 Disney Entertainment 日期已公佈 Aug. 11, 2025

申請

工作概要:

The position requires to be at the office 4 days a week, and can be based in either our office in NYC or Los Angeles.

The Walt Disney Company's Disney Entertainment (DE) group includes the company’s full portfolio of entertainment media and content business globally, including streaming (Disney+, Hulu, ESPN+, Star+, and Disney+ Hotstar). Within DE, DTC Finance is responsible for comprehensive financial management of the Disney Streaming P&L. Within DTC Finance, DE DTC Marketing Finance is responsible for comprehensive financial management of the global Disney Streaming Marketing budget.

Job Summary:

Lead the DE DTC Marketing Finance – Strategic Finance team. DTC Marketing Finance (Strategic Finance) is the connective tissue between Business, Finance, Marketing, Content, and Technology key stakeholders. This team has two primary objectives: Marketing Measurement: Several Key Performance Indicators (KPIs) are regularly measured to monitor the efficiency / effectiveness of Marketing investment “Connecting the Dots”: Critical inputs from Business, Content, and Technology planning efforts directly influence and inform Marketing planning and must be integrated in budgeting efforts

General responsibilities for Director, DTC Marketing Finance (Strategic Finance) include, but are not limited to:

Engage with clients and stakeholders to provide business consultation and financial guidance that shapes client thinking and supports decision making processes. Clients and stakeholders range from Director up to Presidents / GMs.
Demonstrate a strong understanding of the key businesses supported in order to drive FP&A consultative work
Create and present insightful financial analysis for client stakeholders and senior Finance management
Oversee the development of commentary / cause of change explanations for management reports and client-specific reports
Work with functional leaders and other partners to identify opportunities to improve effectiveness and efficiency across financial planning processes, tools, and reporting
Lead, develop, and motivate a team of Finance professionals

Responsibilities and Duties of the Role:

Overall Strategic Finance

Conduct ad hoc analysis to inform Annual Operating Plan
Produce master Long Range Plan financial model to facilitate scenario analysis
On a recurring basis, produce:
- Forecast Executive Updates (i.e., Summarize overall Marketing narrative / key themes for each forecast submission)
- DTC Marketing Fact Pack (i.e., Marketing investment levels, trends, and KPIs for all segments and regions)
- Marketing KPIs Workbook (i.e., Track performance across country-level KPIs related to spend, signups, LTV, and ROI)

Conduct comprehensive after-action-reviews of Disney Streaming promotional offers (e.g., evaluate Brand Marketing investment behind campaigns, stacking of key title releases during and surrounding promotional windows, performance marketing investment tied specifically to promotional creative, promotional value creation relative to business-as-usual value creation)

Partner with Marketing Analytics to advise in development and onboarding of MMM (media mix modeling) attribution models, as well as provide inputs on historical marketing media spend

Ad-hoc Marketing Analysis

Monitor weekly media spend tracker of titles with highest spend and forecast spend up to four weeks in advance
Assess incremental budget requests for specific titles, including spend per first stream and tiering analysis

Maintain centralized information on brand campaign timing and budgets across DTC platforms and products

Evaluate incremental Performance Marketing budget requests
Analyze device and fixed placements budgets for savings opportunities and value delivery

Oversee DET Marketing Finance

Financial Planning & Analysis
- Manage global marketing budgets across several levels of granularity
- Center of Excellence (COE) finance support centralized and regularly communicated out
Annual and Long-Range Planning
- Lead Long Range Planning process: Facilitate bottoms-up planning in collaboration with Marketing stakeholders
- Develop annual operating plans
Marketing Planning & Analysis
- Provide a central point of contact for DET Marketing teams to understand both internal and external factors influencing their budgets, as well as centralized, high-level views on DET portfolio strategy
- Drive standardization of planning and budgeting metrics to enhance marketing portfolio optimization

Management of Disney Streaming Lifetime Value topic for DTC Finance

Collaborate with Data Science on the development of 140+ product-level LTVs covering every DTC territory and platform
Drive alignment with various stakeholders to verify and pressure test assumptions used to create LTVs
Socialize with leadership the changing health of the subscriber business, by territory and by product, and identify the key business drivers which may be contributing to changes
Partner with Data Analytics, Growth Marketing, Bundle Marketing, Product Marketing, and Business Operations, amongst many other teams, to diagnose how future business decisions may be influenced in light of LTV findings

Required:

Bachelor’s degree in business or economics; MS/ MBA a plus
At least 10 years progressive leadership experience in finance, preferably in a direct-to-consumer business
Previous experience leading and developing talent within a team
Strong quantitative and analytical skills combined with solid business and financial acumen
Ability to interact and partner with all levels of management and stakeholders, specifically Senior Management
Ability to provide a consultative approach with clients helping to drive business and financial decisions
Ability to identify issues, generate and evaluate alternatives, and implement solutions
Proactive and adaptive communication style, able to effectively communicate with people from various disciplines, organizations, geographic locations, and management levels
Ability to translate financial information to various business audiences to drive decision making
Flexibility and ability to anticipate change and respond to client needs and priorities with agility

The hiring range for this position in Greater Los Angeles is $182,000 to $222,400 per year and in NYC, NY is $190,800 to $233,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

申請

關於Disney Entertainment:

在 The Walt Disney Company (Corporate)，你會看到公司強大品牌背後各業務如何融會交流，建構出全球最創新、影響深遠和備受尊崇的娛樂公司。作為企業團隊的一份子，你將會與推動策略以讓The Walt Disney Company穩佔娛樂界頂尖地位的世界精英領袖一同工作。與其他具有創新精神的思想家惺惺相惜，同時讓這個世界上最偉大的故事敍述家為全球各地千百萬家庭締造回憶。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 Disney Streaming Services LLC，其所屬的業務部門是 Disney Entertainment。

Disney Streaming Services LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

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