Product Marketing Assistant Manager

工作 ID 10127484 地點纽约, 纽约州, 美國 有意工作的公司 The Walt Disney Studios 日期已公佈 Aug. 26, 2025

申請

工作概要:

Disney Streaming is looking for a Product Marketing Assistant Manager to support Disney+ and the Disney Bundle Product Marketing Growth and Commerce efforts, focusing primarily on new user acquisition. This person will play a vital role in executing Disney+ and Disney Bundle Product Marketing strategy, partnering closely with Product, Product Design, Business Operations, Data Analytics, Marketing Strategy, and Growth Marketing teams, to bring strategies to life across Disney+, Hulu, and ESPN marketing and product touchpoints globally.

The ideal candidate has a deep knowledge of and a passion for the digital media and entertainment landscape. While this role will focus primarily on driving new subscribers and helping consumers find the plan that is right for them, the candidate should have a clear understanding of the full user experience journey and marketing funnel and be knowledgeable about designing experiments and deriving insights from data with the ultimate goal of driving growth across our plan types. A high-level understanding of Product and technical teams is essential as this candidate will be expected to partner and negotiate with those teams to prioritize and align on the best solutions for the consumer, applying learnings throughout sign up flows.

The Product Marketing Assistant Manager needs to be an exceptional collaborator and communicator, who is able to manage several concurrent projects across many markets globally, with minimal oversight. Attention to detail is also extremely important.

The candidate should be passionate about Disney and the Disney Bundle brands (Disney+, Hulu, and ESPN), as well as our growing portfolio of entertainment partners.

Responsibilities:

Independently develop positioning, messaging, and testable hypotheses that optimize the user experience. These strategies should be informed by inputs, including but not limited to, market research, competitive analysis, performance data, and direct and indirect customer feedback, with the ultimate goal of highlighting the value of our products, plans, and services effectively for consumers.
- Lead positioning and messaging strategy for net new user acquisition touchpoints across platforms including mobile apps, connected TV devices, and web commerce flows, optimizing end-to-end sign up flows and messaging in alignment with teams driving upper funnel Performance and Awareness strategy.
- Facilitate discussions with key cross functional partners across the organization (Product, Product Design, Marketing Design, Legal, Business Operations, Marketing Strategy, Growth Marketing, Legal, Research, Data and Analytics, and Viewer Experience) to identify requirements, constraints, and impacts to our resulting product marketing recommendations.
Collaborate on and help prioritize experimentation roadmaps that drive sign ups with a focus on increasing ARPU, getting new users into the plan that’s right for them, and increasing lifetime value to drive positive financial impact for the business. Execute against those strategies with minimal oversight.
- Partner with Product team members globally that focus on sign up, returning user flows, abandoned user flows, and create your own subscription flows to develop a testing strategy and roadmap that optimizes for conversions, ARPU, and OI.
Manage cross-functional timelines to ensure teams are delivering on schedule. Escalate risks to launch timelines as needed.
Report out to leadership on launches and performance on a regular cadence.
Develop tactics to drive growth for Disney+ and the Disney Bundle such as conversion funnel optimizations, audience segmentation, personalization, and messaging test hypotheses.

Basic Qualifications:

3+ years of Product Marketing experience.
Experience managing and driving projects end to end successfully against tight deadlines.
This candidate needs to be an exceptional communicator, and be able to execute several concurrent projects in partnership with many leadership stakeholders and cross functional teams with minimal oversight. Attention to detail and the ability to communicate mistakes or inconsistencies is imperative.
Collaborative leader, strong collaborator, with a team first attitude who is comfortable with complex and cross-functional projects across teams, promotions, and products.
Ability to understand, simplify, and translate Product and Legal requirements into Marketing requirements, and vice versa.
Understanding of creative strategy and experience working directly with Creative teams to execute on acquisition and engagement-driving marketing materials; ability to provide design feedback that aligns with marketing strategy.
Excellent decision-making skills with the ability to identify, prioritize, and articulate high impact marketing initiatives.
Comfortable working in a cross-collaborative, fast-paced, and dynamic working environment, supporting several concurrent new products/businesses with many unique partners, identifying synergistic opportunities to marry team needs.
Proactive decision maker and problem solver, comfortable with ambiguity.
Strong analytical skills including the ability to read and analyze data, prepare and interpret reports for Marketing leadership, and communicate actionable results, findings, and recommendations.
Balance of creative and analytical thinking.
A proactive self-starter capable of working independently, but also as part of a team.

Preferred Qualifications:

Product Marketing experience in a subscription based and/or streaming service is preferred, but not required.
Experience partnering with Product teams to build business cases and prioritize Marketing asks.
Experience partnering with Product and/or Engineering teams preferred.
Experience driving cross-functional team alignment.
Experience coordinating marketing assets and approvals with stakeholders and leadership.
Ability to identify gaps and optimize workstreams/processes.
Passion for the digital media and entertainment space, and the Disney brands.

Education:

Bachelor's degree or equivalent experience.

The hiring range for this position in New York is $108,500.00 to $145,400.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

申請

關於The Walt Disney Studios:

超過 95 年來，The Walt Disney Studios 一直是 The Walt Disney Company 建立的基石。時至今日，其將優質電影、情節故事、音樂及舞台劇獻給世界各地的消費者。The Walt Disney Studios 坐擁一系列備受尊崇的電影工作室，包括 Disney、Walt Disney Animation Studios、Pixar Animation Studios、Marvel Studios、Lucasfilm、20th Century Studios 及 Searchlight Pictures。旗下亦設有世界級舞台表演製作商 Disney Theatrical Productions。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 Disney Entertainment Operations LLC，其所屬的業務部門是 The Walt Disney Studios。

Disney Entertainment Operations LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

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