VP, Brand Marketing

工作 ID 10130356 地點伯班克, 加利福尼亚州, 美國 有意工作的公司 The Walt Disney Company (Corporate) 日期已公佈 Aug. 29, 2025

申請

工作概要:

Vice President – Brand Marketing

We are seeking a visionary Vice President, Brand Marketing to lead the development of global brand campaigns and go to market strategies across Disney’s portfolio of Brands and Franchises. This role will define and execute a holistic brand marketing strategy that elevates our market presence, fosters emotional connection with global audiences and protects and enhances brand trust. This role will also work in close collaboration with CSR leadership to amplify purpose-driven marketing campaigns that drive impact and awareness.

Serve as a strategic leader both inside and outside the company, marrying a strong understanding of industry trends with related consumer data and insights to guide how our brands and franchises show up in the world. The VP will build cross-functional alignment, championing and delivering concepts from ideation to execution across consumer touchpoints. We are seeking a big-picture thinker with a passion for creative storytelling and purpose-driven marketing that drives business results, brand building/evolution and social impact.

Strategy & Leadership

Define and evolve brand & franchise positioning to ensure cultural relevance, global resonance and long-term equity across all touchpoints (IP, platform, experiences, products, talent).
Develop long-term franchise strategies that deepen audience connection and drive relevancy. Partner with segments to activate IP across platforms, partnerships, products and experiences.
Develop brand messaging frameworks and narratives that reflect the company’s values, purpose and positioning.
Lead holistic brand marketing strategies including strategic planning, campaign development, execution in market, and analysis of results for optimization.
Build, inspire and lead a high-performing brand marketing team with deep expertise across company strategy, storytelling & brand innovation.
Act as a key member of the cross-company marketing leadership team, contributing to long-term vision, budget planning and business strategy.

Brand Marketing & Activation

Lead brand marketing efforts to proactively manage sentiment and brand resilience across paid, earned, and owned platforms.
Design and execute innovative brand campaigns that engage target audiences and elevate brand experiences.
Collaborate with cross-functional teams to drive brand awareness and relevance through activations at live events, experiential marketing, fan & community engagement and purpose driven impact.
Measure and analyze impact of brand activations, ensuring they drive consumer engagement, conversion and business impact.
Align closely with consumer insights and data analytics teams to continuously optimize brand performance.
Own budget planning for campaigns, including creative resourcing and media.

Integrated Brand/Franchise & Campaign Leadership

Collaborate with Content, Consumer Products, Experiences and Partnerships teams to bring each franchise to life through cohesive storytelling and worldbuilding.
Lead development and execution of integrated, multichannel brand campaigns that drive awareness, affinity and business growth.
Partner with media, creative, insights and digital teams to deliver campaigns that are impactful, culturally relevant, creatively exceptional and emotionally resonant.
Set campaign objectives, creative direction, and measurement frameworks, ensuring alignment to enterprise-wide priorities and marketing KPIs (e.g., viewership, audience engagement, and additional business goals).
Manage and guide agency relationships, creative development and cross-platform execution.

Purpose & CSR Marketing – In partnership with CSR leadership:

Define and champion the company’s CSR marketing and purpose-driven storytelling strategy.
Bring CSR efforts to life through scalable campaigns, cause partnerships, employee engagement and consumer activations.
Enhance program visibility through internal campaigns to reinforce the company’s CSR commitments.
Ensure CSR campaigns maintain authenticity, creativity and alignment to both brand values and entertainment IP.

Qualifications

Bachelor's degree in Marketing, Communications, Business, or a related field. Master’s degree preferred.
12+ years of experience in brand management, marketing, or related roles, with a proven track record of success in leading brand marketing efforts.
Exceptional leadership and team management skills, with the ability to motivate and guide a diverse team.
Exceptional communication and presentation skills, with a strong story-telling ability across both written and verbal communications.
Strong strategic thinking and problem-solving abilities, with a keen understanding of the latest marketing trends and technologies.
Excellent interpersonal skills, with the ability to influence and build relationships with stakeholders at all levels.
Demonstrated experience in developing and executing innovative marketing campaigns and strategic partnerships.
Deep understanding of brand strategy and brand marketing principles.
Deep knowledge of Disney brands and franchises preferred.

The hiring range for this position in Burbank, CA is $232,500 to $311,800 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

申請

關於The Walt Disney Company (Corporate):

在 The Walt Disney Company (Corporate)，你會看到公司強大品牌背後各業務如何融會交流，建構出全球最創新、影響深遠和備受尊崇的娛樂公司。作為企業團隊的一份子，你將會與推動策略以讓The Walt Disney Company穩佔娛樂界頂尖地位的世界精英領袖一同工作。與其他具有創新精神的思想家惺惺相惜，同時讓這個世界上最偉大的故事敍述家為全球各地千百萬家庭締造回憶。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 Disney Worldwide Services, Inc.，其所屬的業務部門是 The Walt Disney Company (Corporate)。

Disney Worldwide Services, Inc. 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

遇到技術問題？查看常見問題以尋求協助。