Disney+ Brand Marketing Manager (FTC - 12 Months)

工作 ID 10133929 地點倫敦, 英国 有意工作的公司 The Walt Disney Company (EMEA) 日期已公佈 Oct. 24, 2025

申請

工作概要:

Job Summary

The Brand Marketing Manager will be responsible for the development and roll-out of EMEA regional brand marketing campaigns for Disney+. The focus, and measurement of success, is to build brand saliency, awareness, and attribution. Immediate focus is to make Disney+ top of mind, expanding perceptions of what the brand stands for and offers consumers.

The individual will report directly to the EMEA Senior Brand Marketing Manager and work closely with the rest of brand team as well as the wider marketing organisation. They will need to co-ordinate planning with peers and will be expected to build excellent relationships with counterparts across the London office and be a key point of contact for local market colleagues wherever brand marketing is concerned.

This is an office-based role. 4 days working in the Hammersmith, London office, with 1 day working from home

The Opportunity & Responsibilities:

Develop and deliver industry-leading, insight-driven, innovative, differentiated & effective brand campaigns to markets for local activation and amplification
With support from the Senior Brand Mktg Manager, set campaign objectives and build the campaign strategy
Write clear, focused and inspiring briefs across creative and media
Work closely with the Disney+ creative team, as well as supporting agencies, on the creative development, production, and execution of brand campaigns, ensuring consistency in the look and feel, brand personality and TOV
Work closely with Publicis Imagine on developing and delivering regional media guidelines for each new campaign, including collaborating to understand how local markets are bringing the media guidelines to life during campaign planning
Lead the brand campaign planning milestones, including the creative wall walk and post campaign analysis
Collate local market insights to deliver efficiencies and recommendations to improve future regional brand campaign
Manage and track campaign media and production budgets
Manage key stakeholders on the delivery and approval of assets on time
Become a key point of contact for local marketing brand campaign requirements on a day-to-day basis
Work closely with Performance Marketing, Social, Partnerships, Customer, PR and communications and the EMEA Content and UK marketing teams to ensure regional campaign strategies and plans are aligned, integrated and amplified accordingly
Represent the brand marketing team as required and recommend opportunities which will help enhance the Disney+ brand and accelerate growth
Work closely with our research team and manage campaign and ad hoc creative testing, including summarising results, learnings and recommendations
Lead and mentor the team intern to ensure the team is motivated, enthused, and excited
Attend focus groups and relevant training as required

The Experience & Skills We Require From You:

Experience at a brand marketing manager level
Experience with marketing brands within the Entertainment industry (preferably SVOD)
Experience with developing and deploying brand campaigns and marketing toolkits at a regional level from scratch to local market counterparts
EMEA regional experience including understanding market environment, communications and cultural nuances
Ability to oversee and manage high impact, large budget end to end marketing campaigns across multiple touchpoints and tactical campaigns which mainly rely on owned and earned performance and digital channels
Media, creative agency and production team experience including writing inspirational briefs
Excellent interpersonal and stakeholder management skills
Excellent attention to detail
Strong strategic marketing capabilities and implementation skills
Strong presentation and communication skills
Meticulous organisational skills to balance design and delivery of multiple campaign elements at a time
Inquisitive mindset in order to be consumer centric and insight led

The Perks

25 days annual leave
Private medical insurance & dental care
Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
Excellent parental and guardian leave
Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

We will ensure that individuals with disabilities are provided the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment. Please contact us to request accommodation.

申請

關於The Walt Disney Company (EMEA):

Disney EMEA 旨在透過在 29 個國家的辦事處在 59 個市場營運的超過 6,000 名員工團隊在極其多樣化的多個國家推動增長、創新和品牌親和力。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 The Walt Disney Company Limited，其所屬的業務部門是 The Walt Disney Company (EMEA)。

The Walt Disney Company Limited 是提供平等機會的僱主。考慮是否聘用求職者時，將不論其年齡、種族、膚色、宗教或信仰、性別、國籍、族裔或民族血統、性取向、變性、婚姻或同性伴侶狀況、殘疾或懷孕或生育狀況。Disney 培養商業文化，所有人的想法和決策都有助我們發展、創新、創造最好的故事，並與瞬息萬變的世界息息相關。

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