

Marketing Manager - Softlines (Sport)(Fixed-Term contract)
工作概要:
About The Role & Team
Join the EMEA DCP Marketing team and help bring Disney’s iconic brands to life across Softlines. As Marketing Manager, you’ll collaborate with Brand Commercialisation, Category, Retail, PR, and Franchise teams to deliver campaigns that are strategically aligned, locally resonant, and globally impactful.
You’ll lead marketing initiatives for evergreen brands and tentpole properties, driving everything from B2B pitches to consumer engagement. Working alongside the Senior Marketing Manager, you’ll ensure campaigns support commercial goals, deliver strong ROI, and reflect the creativity and magic of Disney.
This role also represents EMEA marketing needs to the global hub, contributing to franchise and seasonal campaigns. You’ll bring strategic insight, champion innovation, and stay ahead of fashion, media, and cultural trends to ensure our campaigns are inclusive, fresh, and relevant to diverse audiences across the region.
This is a fixed-term contract running until October 2026, located at our London office in Hammersmith, requiring four days of on-site attendance per week.
What You Will Do
Marketing Planning
- Contribute to annual planning for brand, cross-franchise, and category campaigns, ensuring alignment with business priorities and departmental goals.
- Collaborate with the Senior Marketing Manager and Marketing Director, alongside Global Marketing, Brand Commercialisation, Category, and Franchise teams, to develop campaign briefs and pitch materials.
- Support campaign planning and manage timelines to enable strong creative strategies that reflect brand and commercial objectives.
- Share plans with local marketing leads and support regional integration.
- Promote best practice sharing across markets and help establish consistent processes and ways of working.
- Partner with Brand Commercialisation to ensure cohesive communication and a unified approach across properties.
- Stay informed on fashion and tech trends to help ensure our marketing remains innovative, inclusive, and relevant.
Campaign Management
- Oversee campaign workflows and provide regular updates to the EMEA Softlines team.
- Manage campaign budgets, timelines, and master decks as directed by the Marketing Director.
- Coordinate with internal creative teams and agencies to ensure production stays on track and within budget.
- Lead regular regional campaign meetings to maintain clear communication, track progress, and meet key milestones.
- Allocate team resources thoughtfully to support development and ensure fair distribution of workload.
Campaign Execution
- Collaborate with cross-functional teams across Brand Commercialisation, Category, PR/Comms, Social, and Media to deliver impactful campaigns.
- Partner with cross-line-of-business (XLOB) teams to maximise promotional opportunities and drive full-funnel engagement.
- Work with global and regional media partners to shape creative toolkits and participate in planning sessions to develop effective assets.
- Brief relevant marketing functions to ensure campaign objectives are met.
- Coordinate with global creative teams and agencies to deliver campaign assets, including product shoots, partner creative, and experiential activations.
- Ensure regional teams have the tools and information needed to activate campaigns across category and retail.
- Collaborate with Franchise and owned media teams to amplify campaigns across all business lines.
Required Qualifications & Skills
- Ability to give both internal and agency creative teams clear direction and briefs, and manage feedback and approval process within relevant brand guidelines
- Ability to analyse data and consumer insights, construct practical conclusions and implement recommendations to achieve business targets
- Excellent communication skills both verbal and written
- Ability to be flexible and adaptable with stakeholders at all levels of the organisation
- Ability to interface effectively with multiple levels of management across global teams
- Financial acumen - ability to understand a P&L and quarterly forecasting process
- Ability to understand and work within the legal and brand guidelines provided by the relevant department
- Resilient and nimble in an everchanging landscape
- Computer literate including MS Word, Excel, PowerPoint and Keynote
- Written and spoken English for business use, essential; professional proficiency in another European language, beneficial
- Good strategic approach to problem solving and innovation
- Exceptional planning and organisation skills
- Cultural sensitivity and an understanding of local markets across EMEA
The Perks
- 25 days annual leave
- Private medical insurance & dental care
- Free Park Entry: the opportunity to enter any of our parks with your family and friends for free
- Disney Discounts: entitled to discounts on designated Disney products, resort F&B and ticketing
- Excellent parental and guardian leave
- Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
關於Disney Experiences:
Disney Experiences 透過世界各地的主題公園、度假村、郵輪、獨特的度假體驗、產品等,將迪士尼故事和特許經營權的魔力帶入生活。迪士尼在旅遊業中大放異彩,在美國、歐洲和亞洲擁有六大度假勝地;一流的郵輪航線;廣受歡迎的度假擁有權計劃;以及屢獲殊榮的家庭探險導遊業務。此外,迪士尼的全球消費品業務還包括全球領先的授權業務、全球最大的兒童出版品牌、全球最大的跨平台遊戲授權商之一,以及遍佈全球和網絡的迪士尼商店。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 The Walt Disney Company Limited,其所屬的業務部門是 Disney Experiences。
The Walt Disney Company Limited 是提供平等機會的僱主。考慮是否聘用求職者時,將不論其年齡、種族、膚色、宗教或信仰、性別、國籍、族裔或民族血統、性取向、變性、婚姻或同性伴侶狀況、殘疾或懷孕或生育狀況。Disney 培養商業文化,所有人的想法和決策都有助我們發展、創新、創造最好的故事,並與瞬息萬變的世界息息相關。
遇到技術問題?查看常見問題以尋求協助。
招聘流程
-
您的故事從哪裡開始?
探索 Disney 職位空缺和 The Life at Disney 網誌,了解華特迪士尼公司有待發掘的所有精彩機會。
-
迪士尼的故事裏,有你更精彩成就迪士尼故事
有許多不同品牌和業務可供探索。當您找到適合您的機會後,請填寫您的申請,進行下一步。
-
下一章
申請後,您將收到一封電子郵件,讓您可存取應徵者控制面板。建立您的登入資料,並確保經常檢視您的控制面板,以查看申請進度。
探索此地點 EMEA
Disney EMEA 旨在透過在 29 個國家的辦事處在 59 個市場營運的超過 6,000 名員工團隊在極其多樣化的多個國家推動增長、創新和品牌親和力。

相關工作
我們的文化
相關內容
-
-
-
多元、公平與包容 文化與價值觀 多元、公平與包容
-
文化與價值觀 行政領導
-
福利 我們的福利
-
-
-
員工故事 Life at Disney 網誌
-
-
-
-
-
-
-
-
-
-
事業發展 求職者資源
-
多元、公平與包容 文化與價值觀 員工故事 工作與創新 學生及應屆畢業生 Life at Disney: Hong Kong Disneyland Resort
-
工作機會 員工故事 學生及應屆畢業生 A Dream to Perform Comes True for a Disney Intern at Hong Kong Disneyland
-
工作機會 員工故事 學生及應屆畢業生 A Dream to Perform Comes True for a Disney Intern at Hong Kong Disneyland
-
-
-
員工故事 學生及應屆畢業生 From Disney Internships to Beyond: Meet Three Hong Kong Disneyland Resort Cast Members Making an Impact
-
員工故事 學生及應屆畢業生 Disney Internships Lead to Magical Friendships and Careers at Hong Kong Disneyland Resort
-
-
-
-
-
-
-
工作機會 餐飲招聘日
-
工作機會 招聘盛會
-
-
-
工作機會 招聘盛會
-
-
-
-
-
事業發展 員工故事 Disney Cruise Line’s leadership team in The Bahamas on growth, building careers, and making magic
-
-
-
-
-
-
-
-
工作資源 招聘流程 Disney Cruise Line Procurement Allies
-
登記收取職缺通知
即時收到最新的工作機會的資訊。
分享
連結會在新分頁中開啟。