

Specialist, Retail Marketing, Disney Consumer Products
工作概要:
We are looking for a dynamic Marketing Specialist to support the development and execution of marketing campaigns and retail activations for Disney Consumer Products in Singapore. The ideal candidate is detail-oriented, creative, and collaborative, with experience in campaign rollout, event coordination, and working with agencies or vendors. This role will assist in franchise marketing, content development, and performance tracking across digital and retail channels, while ensuring brand consistency and excellence in execution. A strong interest in pop culture and consumer products is a plus.
Disney Consumer Products (DCP) is the business segment that brings stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 product categories.
The Retail Marketing Specialist role provides an excellent opportunity to gain hands on experience in campaign execution, licensee marketing, and brand development in a fast paced environment. It is ideal for candidates looking to grow their career in consumer products and brand marketing with a global entertainment leader.
The role reports to the Marketing Manager.
Responsibilities:
Campaign Execution & Coordination
- Contribute ideas and insights to improve campaign effectiveness and elevate retail experience for consumers
- Support the planning and execution of assigned marketing and retail campaigns in collaboration with the Marketing and Category Teams.
- Assist in implementing campaign elements in accordance with Disney’s brand guidelines and standards.
- Coordinate logistics, asset delivery, and vendor timelines to ensure smooth campaign rollout.
- Help monitor and track campaign progress, capturing learnings and suggesting improvements.
Franchise & Licensee Support
- Assist in the rollout of marketing programs for key Disney franchises and support campaigns with focus licensees.
- Build and maintain productive working relationships with key licensees and retail partners
- Coordinate with external agencies and vendors to ensure timely delivery of campaign assets and event materials.
- Track execution across channels (retail, online, on-ground) and gather feedback to report on campaign performance.
- Liase with regional marketing , creative, legal and product teams to align campaign execution and approvals
Brand Stewardship
- Review marketing materials to ensure proper use of Disney intellectual property (IP) in line with brand guidelines.
- Coordinate with licensees and internal teams to provide feedback or recommend improvements to marketing assets.
- Help maintain brand consistency across touchpoints and collate references or best practices for future use.
Marketing Budget Support
- Assist in preparing campaign budget estimates and tracking actual spend against plans.
- Work with the team to ensure cost-effective solutions across marketing activities.
- Process purchase orders, invoices, and related documentation.
Requirements:
- 2–4 years of relevant marketing experience, preferably in consumer products, retail, or digital marketing.
- Familiarity with the retail landscape in Singapore and an interest in working with licensees, retailers, or brand partners.
- Experience in digital marketing and social media platforms is a plus.
- Strong project coordination and organizational skills with an ability to manage multiple priorities.
- Excellent verbal and written communication skills.
- Proficiency in Microsoft Office (PowerPoint, Excel, Word); experience with Adobe Creative Suite is a bonus.
- Positive attitude, self-starter, and a strong team player with attention to detail and a passion for retail and entertainment brands.
Educational Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
關於Disney Experiences:
Disney Experiences 透過世界各地的主題公園、度假村、郵輪、獨特的度假體驗、產品等,將迪士尼故事和特許經營權的魔力帶入生活。迪士尼在旅遊業中大放異彩,在美國、歐洲和亞洲擁有六大度假勝地;一流的郵輪航線;廣受歡迎的度假擁有權計劃;以及屢獲殊榮的家庭探險導遊業務。此外,迪士尼的全球消費品業務還包括全球領先的授權業務、全球最大的兒童出版品牌、全球最大的跨平台遊戲授權商之一,以及遍佈全球和網絡的迪士尼商店。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 The Walt Disney Company (Southeast Asia),其所屬的業務部門是 Disney Experiences。
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