Sr Manager, Digital Marketing (PH)
工作概要:
The Disney Entertainment segment includes the company’s full portfolio of entertainment media and content businesses globally, including streaming and in-home.
This position requires a strong understanding of the digital media landscape and will work on theatrical and streaming title lifecycle campaigns (global and domestic) across Disney Studios, Marvel Studios, 20th Century studios as well as select evergreen digital titles.
The Senior Manager oversees the Specialist and Coordinators in their day-to-day work, and supports the Director, working in conjunction with the wider team, on the development and execution of comprehensive digital campaigns for the theatrical, streaming, Pay 1 and in-home windows. The position also requires direct collaboration with cross studio departments.
This position may require some non-traditional working hours (early morning/weekends), light travel and on field level work at events, including premieres, screenings & junkets.
*Please note this is a project hire opportunity with an expected end date of 6/26/2026*
Responsibilities:
Campaign Management
- Spearhead the development of key social creative, including defining the look and feel and of video and static content via film/series footage, special event footage, special shoot footage, and talent footage (both custom and generic)
- Oversee/lead fan engagement efforts across social for individual projects, as executed primarily by Specialist and Coordinator
- Assist with (in conjunction with Director) the banner display campaign creative and provides feedback on select custom media programs
- Help direct, capture, and post select live-event and junket content in collaboration with the Director for junkets, premieres, etc.
- Manage custom title and brand programs with specific platform partner, as defined per project by Director.
- Lead creative brainstorming for upcoming social content, programs, and editorial calendars.
- Manage the Creative Content team relationship and collaborate with the department to develop custom digital creative content and adhere to platform best practices
- Own the Promotions team relationship ensuring all relevant digital related activities align with the digital marketing strategy and campaign creative standards
- Collaborate with international markets to develop global content, influencer programs and media creative.
- Along with VP and Director, present decks, performance, campaign creative and more on select campaigns to studio leadership.
Social and Digital Data Analysis and Reporting
- Identify key trends, tools and technologies to incorporate into our campaigns
- Work with the analytics team to establish key performance metrics and provide regular progress reports and sentiment analysis within the digital team
Team Mentorship and Leadership
- Oversee specialist and coordinators on their day-to-day, inclusive of: review and approvals for social and editorial calendars and oversee implementation and distribution, workload management and resources, providing actionable feedback and action plans for career growth and development of Specialist and Coordinator.
- Report to the Director of Digital Marketing and proactively contribute to team process improvement.
Evergreen Social and Digital Management
- Provide creative feedback on campaign and select evergreen creative to the Disney and the Lucasfilm brand teams
- Align with cross company digital brand teams to secure digital support for key initiatives and help provide opportunities for custom sustain content
Basic Qualifications:
- 7+ years’ relevant experience; preferably within a studio marketing landscape
- Outstanding communication skills, written and oral, specifically comfortable speaking and presenting in large meetings with key stakeholders and filmmakers.
- Advanced proficiency with Adobe Creative Suite, Microsoft Office Suite and Keynote is preferred
- Experience with and can create on-the-fly content with the Adobe Creative Suite, specifically Photoshop and Premiere, as well as popular content creation mobile apps (e.g. CapCut, InShot)
- Candidate must demonstrate strong working knowledge & emerging media and new technology platforms.
- Demonstrated ability to work with others, both in a supervisory role and as a collaborative team player.
- Excellent organizational, analytical and problem-solving skills.
- Creative sensibility a must
Preferred Experience:
- Social creative experience is a plus
Education:
- Bachelor’s Degree or relevant work experience
The hiring range for this position in Burbank is $126,800.00 to $170,000.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
關於The Walt Disney Studios:
超過 95 年來,The Walt Disney Studios 一直是 The Walt Disney Company 建立的基石。時至今日,其將優質電影、情節故事、音樂及舞台劇獻給世界各地的消費者。The Walt Disney Studios 坐擁一系列備受尊崇的電影工作室,包括 Disney、Walt Disney Animation Studios、Pixar Animation Studios、Marvel Studios、Lucasfilm、20th Century Studios 及 Searchlight Pictures。旗下亦設有世界級舞台表演製作商 Disney Theatrical Productions。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 Disney Entertainment Operations LLC,其所屬的業務部門是 The Walt Disney Studios。
Disney Entertainment Operations LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會,不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境,並與瞬息萬變的世界息息相關。
就業申請的殘疾便利安排
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
遇到技術問題?查看常見問題以尋求協助。
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