

Influencer Creative Strategy Manager
工作概要:
The Disney Entertainment segment includes the company’s full portfolio of entertainment media and content businesses globally, including streaming.
The Influencer Marketing team oversees the strategy and execution of paid and organic influencer campaigns to amplify digital marketing efforts across The Walt Disney Studios (and wider TWDC). Our Creative Strategy, Influencer Relations and Campaign Execution teams lead full-service, 360-marketing solutions partnering with relevant, brand safe influencers for various activations – custom content, premieres, experiential events, mailers, etc. Using industry best practices and innovative strategies, this team is tasked with developing and delivering engaging and impactful creator content at scale.
The Influencer Creative Strategy Manager is responsible for assisting and leading the development of creative communications, creator outreach and production support required to bring our creative strategy from conception to reality. As an essential part of the wider Influencer Marketing team, this person will support the Creative Strategy Team in translating our 360 Creator Programs and Creative Concepts into all necessary materials needed for pitching, outreach and production.
A seasoned creative storyteller with a strong eye for strategic detail and robust communication skills, this role is responsible for the implementation of our creative strategy production process: drafting pitch decks, researching insights, crafting compelling copy for production documents and managing creator outreach and workflows with internal and external partners for all theatrical and brand influencer campaigns. They will be plugged into the latest in entertainment, digital marketing, content and creator culture, with a constant pulse of the rapidly shifting landscape and an ability to dive deep into research to craft insights that set critical context to ensure cross-functional alignment with our strategy direction.
In addition to supporting the activation of influencer marketing campaigns, they will also be responsible, in collaboration with the Influencer Relations and Campaign Execution team, for staying updated on industry best practices across all creative, social media and digital platforms while following and adapting our campaign processes to drive increased awareness and engagement around all influencer activations.
*Please note that this role will require occasional early morning/late night working hours as well as travel, depending on team need*
Responsibilities:
Support development of Creative Strategy documents and research necessary for pitching and production.
Manage and assist with creator outreach and list building across multiple projects.
Develop and fine-tune Creative Strategy process and manage cross functional team planning to optimize and execute both internal and external partners.
Basic Qualifications:
5+ years of experience in an influencer marketing role and/or similar function leading high-priority Brand projects with multiple key stakeholders.
Deep understanding of the content creator, digital marketing and creative space.
Strong creative production background, ability to write clear, concise, and engaging copy for a wide range of marketing materials.
Work autonomously with creative tools in developing pitch decks and storyboards.
Background in media and brands as well as shepherding large scale, cross-channel influencer and/or digital marketing campaigns and working with creator talent.
Experience working with highly matrixed marketing organizations.
Demonstrated analytical, presentation and problem-solving skills.
Proactive self-starter, communicator, strategist and detailed creative.
Fluent in digital media, talent/artist relations, public relations, and marketing.
Experience with and knowledge of short and long-form video platforms such as YouTube, Facebook, Instagram, TikTok, and Snapchat.
Demonstrated ability to juggle scope and resources to meet deadlines consistently.
Must be willing to travel and attend after-hour events, relationship-building meetings, and industry conferences.
Education:
Bachelor’s degree in related field or relevant work experience.
The hiring range for this position in California is $105,100 to $140,900 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
關於The Walt Disney Studios:
超過 95 年來,The Walt Disney Studios 一直是 The Walt Disney Company 建立的基石。時至今日,其將優質電影、情節故事、音樂及舞台劇獻給世界各地的消費者。The Walt Disney Studios 坐擁一系列備受尊崇的電影工作室,包括 Disney、Walt Disney Animation Studios、Pixar Animation Studios、Marvel Studios、Lucasfilm、20th Century Studios 及 Searchlight Pictures。旗下亦設有世界級舞台表演製作商 Disney Theatrical Productions。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 Disney Entertainment Operations LLC,其所屬的業務部門是 The Walt Disney Studios。
Disney Entertainment Operations LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會,不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境,並與瞬息萬變的世界息息相關。
就業申請的殘疾便利安排
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
遇到技術問題?查看常見問題以尋求協助。
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