Communications Director, Disney Consumer Products EMEA
工作概要:
Communications Director – Disney Consumer Products (EMEA)
About The Role & Team
Disney Consumer Products (DCP) brings the Disney, Pixar, MARVEL, Star Wars, National Geographic and 20th Century brands into the lives of families and fans through innovative products and experiences.
As Communications Director for DCP EMEA, you will lead the communications function across the region—covering PR, internal communications, executive engagement, issues management and B2B communications. You will partner closely across The Walt Disney Company to unlock synergy on key campaigns and collaborate with integrated marketing/promotions to amplify impact. This role manages a team of 4–5 based in London and across the region.
This position reports to the SVP, Disney Consumer Products EMEA and will be based in our London Hammersmith office, 4 days a week, with 1 day a week working from home.
Our Vision
Our ambition is boundless. EMEA will be the best‑in‑class region in the transformation of the Global DCP business. Execution of strategic initiatives laddering to our Global Playbooks will fuel our growth, significantly outpacing the industry and our competitors. We will prioritise our team and culture, operating as a unified and incredible force, creating an environment where we can all thrive.
Our Mission
We will exceed expectations in our execution, always raising the bar as we innovate our approach. We will operate with a commitment to excellence and embed the value of collaboration. Our diversely talented team will relentlessly drive efforts to ensure all EMEA consumers find happiness every day in DCP products and retail experiences.
What You Will Do
Serve as the primary communications partner for DCP leadership in EMEA and the main liaison with global and in‑market communications teams.
Develop long‑term, insight‑led communication strategies tied to business priorities; support markets on issues and stakeholder communication.
Ensure campaigns are leveraged with B2B audiences to maximise commercial value; prioritise activations across EMEA and the UK.
Create 12–18 month strategic plans and toolkits for markets, with clear target audiences, KPIs and budget guidance; lead reporting and analysis across local, regional and global activity.
Provide executive support across presentations, speech writing, internal messaging and profile development; keep leaders informed on coverage, potential issues and competitor activity.
Oversee an inclusive, robust internal communications programme (e.g., Town Halls, internal platform content) in partnership with regional teams.
Lead issues management and corporate communications: develop messaging, internal announcements and press statements; coordinate cross‑functional responses for product recall or IP leak scenarios; monitor sentiment and guide proactive troubleshooting.
Co‑create annual strategic communications plans aligned to segment AOPs; partner with commercialisation, marketing and category leadership to identify growth areas and build innovative campaigns.
Own budget planning and tracking; set campaign KPIs and ensure creative strategies meet business objectives; align planning cycles across markets and share timely plans.
Lead campaign delivery: strategic media engagement, approval of all media materials, senior journalist relationship management, PR event oversight, and third‑party agency briefing, pitching and performance management.
Model Disney culture—operate with integrity, champion change, collaborate across TWDC, and mentor a high‑performing PR team to deliver earned media and social buzz across the region.
Experience & Role Requirements
Bachelor’s degree.
Significant communications leadership experience within a blue‑chip brand‑led organisation and/or PR firm.
Proven track record delivering internal communications programmes and supporting executive profiles (speechwriting, media training, etc.).
Deep understanding of the global media landscape and strong media strategy skills; outstanding network of media contacts across Europe (trade and consumer).
Experience leading and developing diverse teams.
Competencies
Excellent written, oral and presentation skills; disciplined organisation and attention to detail.
Ability to prioritise multiple projects, execute at pace and maintain focus on commercial goals.
Resourceful, adaptable and thrives in a fast‑paced, evolving environment; strong influence skills within a matrixed organisation.
Creative spark and strategic vision to devise and deliver compelling communication strategies with measurable impact.
High level of professionalism, maturity and business savvy; flexibility for occasional UK, European or international travel as required.
Willingness to contribute to ad‑hoc projects and flex hours to meet business needs.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
關於Disney Experiences:
Disney Experiences 透過世界各地的主題公園、度假村、郵輪、獨特的度假體驗、產品等,將迪士尼故事和特許經營權的魔力帶入生活。迪士尼在旅遊業中大放異彩,在美國、歐洲和亞洲擁有六大度假勝地;一流的郵輪航線;廣受歡迎的度假擁有權計劃;以及屢獲殊榮的家庭探險導遊業務。此外,迪士尼的全球消費品業務還包括全球領先的授權業務、全球最大的兒童出版品牌、全球最大的跨平台遊戲授權商之一,以及遍佈全球和網絡的迪士尼商店。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 The Walt Disney Company Limited,其所屬的業務部門是 Disney Experiences。
The Walt Disney Company Limited 是提供平等機會的僱主。考慮是否聘用求職者時,將不論其年齡、種族、膚色、宗教或信仰、性別、國籍、族裔或民族血統、性取向、變性、婚姻或同性伴侶狀況、殘疾或懷孕或生育狀況。Disney 培養商業文化,所有人的想法和決策都有助我們發展、創新、創造最好的故事,並與瞬息萬變的世界息息相關。
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