Retail Marketing Intern, Consumer Products, Games & Publishing
工作概要:
The Walt Disney Company offers an internship in Madrid in Retail Marketing at the Disney Consumer Product department.
The role will consist of:
Participate on the implementation of the global Retail Marketing DCP strategy, through the development of specific actions ensuring all the EMEA and Iberia strategic plans are correctly launched across:
- Retail Marketing Strategy & Planning;
- DCP Franchise Management w/Regional Team;
- Internal voice and advocate of the DCP Franchise across TWDC Brand Management.
On the Retail area, his/her main responsibilities will be:
- Support Retail teams to create ad hoc plans for licensees & retailers;
- Content plans: localize Regional campaigns & create new content;
- Implement & coordinate Shopper digital marketing campaigns partnering with DCP Franchise Regional Leads & Local Integrated Marketing
- B2B strategy: Licensee meeting, retailers workshops, retailers newsletter, etc. -.
The key accountabilities:
'Coordination & Implement of Shopper marketing campaigns partnering with Franchise Regional, Leads & Local Integrated Marketing. Supervision of marketing and communication campaigns of licensees (concept, promotional premiums, approval of materials). Assist with the development of proposals for retailers & partners. Ensure partner websites are up to date and aligned with TWDC brand guidelines. Coordination with other lines of business of the company (TDS, DLP, PR). Track availability of all Franchisees pitches, marketing materials and product development assets for Retailers & Licencees. Support (and attend where needed) – Retail Events, promotions on-line & instore, etc Responsible of creative approval process and prepare reports.
Expected areas of competence:
- Communication skills.
- Hard-worker.
- Proactive.
- Good team-player.
- Flexibility.
- Well organized.
- Creativity.
- Must be able to see the “big picture”.
EXPERIENCE REQUIRED FOR THE POSITION:
- Knowledge Marketing / Trade Marketing and/or Franchise environment.
- Marketing, Licensing or retail experience necessary.
- Must have understanding of retail and distribution channels, product development process and experience of presenting to large audiences.
- Excellent analytical, communication and presentation skills.
- Previous experience in marketing roles desirable
QUALIFICATION/EDUCATION/KNOWLEDGE DESIRED:
- Degree in Business Administration, Marketing, Advertising or related discipline. [It is essential to have completed the degree (degree already paid) and no more than 3 years have elapsed since the completion of it]
- Fluent in English.
- Excellent organizational & prioritization skills to work independently and manage projects with many moving parts.
Ofrecemos un contrato en prácticas* de 1 año (6+6 meses).
*Requisitos: Este contrato podrá concertarse con quienes estuvieren en posesión de título universitario o de formación profesional de grado medio o superior o títulos oficialmente reconocidos como equivalentes, de acuerdo con las leyes reguladoras del sistema educativo vigente, o de certificado de profesionalidad, de acuerdo con lo previsto en la Ley Orgánica 5/2002, de 19 de junio, de las Cualificaciones y de la Formación Profesional, que habiliten para el ejercicio profesional.
Que no hayan transcurrido más de tres años, o de cinco cuando el contrato se concierte con un trabajador con discapacidad, desde la terminación de los estudios.
關於Disney Experiences:
Disney Experiences 透過世界各地的主題公園、度假村、郵輪、獨特的度假體驗、產品等,將迪士尼故事和特許經營權的魔力帶入生活。迪士尼在旅遊業中大放異彩,在美國、歐洲和亞洲擁有六大度假勝地;一流的郵輪航線;廣受歡迎的度假擁有權計劃;以及屢獲殊榮的家庭探險導遊業務。此外,迪士尼的全球消費品業務還包括全球領先的授權業務、全球最大的兒童出版品牌、全球最大的跨平台遊戲授權商之一,以及遍佈全球和網絡的迪士尼商店。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 TWDC Iberia S.L,其所屬的業務部門是 Disney Experiences。
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