Analyst, Audience Advancement

工作 ID 10131882 地點纽约, 纽约州, 美國 有意工作的公司 Disney Advertising 日期已公佈 Oct. 03, 2025

申請

工作概要:

Department/Group Overview:

The role of the Data and Measurement Science Department is to drive revenue for Disney Advertising across our multiplatform and addressable businesses by enabling automated solutions, providing data-driven insights, driving outcomes, and creating strategic data solutions. Within the Data and Measurement Science Department, the Audience Advancement group are subject matter experts in each of the following areas:

Enabling measurement expansion with 3P vendors and evaluating emerging/changing currencies
Identifying opportunities to grow measurement across under-utilized categories and ad products
Exploring and positioning various forms of audience measurement, including cross-platform reach & frequency, engagement, attention and contextual alignment

Job Summary:

The Analyst, Audience Advancement will use your knowledge of media math and analytical skills to tell success stories of Disney’s performance through the use of its cross-platform properties, advanced ad solutions, targeting and more. Looking for a curious thinker who strives to identify opportunities for Sales-wide use of campaign measurement learnings or findings. Working collaboratively across functions, you will produce planning optimization analyses and consult clients on how to enhance their media strategies.

Responsibilities and Duties of the Role:

Develop a comprehensive understanding of a current or potential client’s media strategy/campaign goals, drive the process from consultation to presentation of a media plan optimization analysis.
Work collaboratively with internal stakeholders to create marketing collateral, providing the necessary research to support and sell through cross-platform advertising opportunities.
Help to package media optimization case studies and measurement benchmarks for prospecting efforts.
Ideate and iterate on the workflow, process and go-to-market materials showcasing the power of Disney’s measurement capabilities.

Required Education, Experience/Skills/Training:

2+ years of media experience
Experience at a fast-paced web publisher, media agency or TV Network preferred
Familiar with media measurement tools with a specific focus on reach & frequency and planning optimization: Nielsen Media Impact Planning, Nielsen ONE, VideoAmp, EDO, Samba TRF. Knowledge of iSpot, TVision, and Comscore CCR offerings is a plus.
Highly Proficient in Microsoft Excel and PowerPoint
Understanding of media planning and media math (reach, frequency, audience composition, coverage, etc.)
Knowledge of the media landscape and preferably the digital media landscape
Experience successfully communicating at all levels both verbally and in writing
Demonstrated ability to establish and maintain relationships with internal stakeholders
Proven team player with the ability to take on different assignments/projects in a timely manner
Strong mathematical skills and an interest in finding stories in the data through in-depth analyses
Excellent communication and writing skills, and attention to detail
Ability to work independently and problem solve as well as effectively collaborate with various teams

Preferred Qualifications:

Bachelor's degree in a related field e.g. Marketing
Experience working in ad sales, media research (supply-side vendor)

The hiring range for this position in New York, NY is $75,500 to $101,200 per year based on a 40 hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

申請

關於Disney Advertising:

Disney Advertising 負責透過線性、數碼、社交、音訊和廣告支援的串流業務，為 The Walt Disney Company 的娛樂和體育產品進行廣告銷售和綜合營銷。其中包括 ABC、ABC News、Disney+、Disney Channels Worldwide、Disney Digital、ESPN Networks、ESPN+、Freeform、FX、National Geographic、Hulu 及其八個 ABC 擁有的當地電台。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 Disney Advertising Sales, LLC，其所屬的業務部門是 Disney Advertising。

Disney Advertising Sales, LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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