Supervisor, Marketing (DCP)
工作概要:
BUILD SOMETHING BIGGER THAN YOURSELF
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
How will you contribute to our magical experience?
The Supervisor, Marketing (DCP) plays a key role in translating strategic plans into impactful marketing actions. This position is responsible for developing and executing campaigns, events, and activations that strengthen brand presence and create meaningful connections with partners and audiences. By leveraging insights, market knowledge, and cross-functional collaboration, the role contributes to expanding Disney’s market footprint and driving measurable business growth.
The Supervisor, Marketing (Direct Consumer Products) will be responsible for:
- Lead the development and implementation of integrated marketing strategies that drive Disney Consumer Products’ commercial objectives and boost brand impact across retail, experiential, and omnichannel touchpoints.
- Work closely with cross-functional teams — including Creative, BI, PR, Legal, Finance, Integrated Marketing, Retail, Category Management, and Studios — to ensure cohesive planning and flawless execution.
- Identify and prioritize key retail and franchise moments that align with brand positioning and audience objectives to maximize market relevance.
- Track performance indicators to evaluate effectiveness and leverage insights to refine future initiatives.
- Ensure clear, consistent, and strategic communication with all stakeholders, maintaining accurate documentation and alignment across teams.
- Oversee marketing budgets with strategic focus, leading the planning and rollout of major annual campaigns, retail programs, and franchise activations.
- Equip commercial teams with integrated marketing tools, franchise roadmaps, and seasonal priorities to maximize business opportunities and strengthen execution.
What we need from you be part of this story:
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- +5 years of experience in marketing, ideally within consumer products, entertainment, media, or agency environments.
- Proven track record in planning and executing market activations, retail programs, and events.
- Strong ability to collaborate and communicate effectively with multiple stakeholders across different functions.
- Strategic and analytical mindset with the ability to balance creative thinking and operational discipline.
- Solid understanding of the Mexican retail and marketing landscape, including key industry players.
- Advanced English required.
- Proficiency in Microsoft Office, Keynote, and basic Adobe Photoshop.
- Proactive and results-oriented, with the ability to build trust and inspire teams.
- Availability to travel.
Additional information:
At Disney, we believe it takes great people to create the memorable experiences, products and services our consumers know and love. We are a team of storytellers, and we hire under equal opportunity, irrespective of gender, ethnicity, religion, sexual orientation or background. We are an organization that value human interactions and that is a very important part of our culture. At Disney, everyone has the opportunity to speak up and participate, grow and share ideas.
#BePartOfTheStory
“You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.” Walt Disney
關於Disney Experiences:
Disney Experiences 透過世界各地的主題公園、度假村、郵輪、獨特的度假體驗、產品等,將迪士尼故事和特許經營權的魔力帶入生活。迪士尼在旅遊業中大放異彩,在美國、歐洲和亞洲擁有六大度假勝地;一流的郵輪航線;廣受歡迎的度假擁有權計劃;以及屢獲殊榮的家庭探險導遊業務。此外,迪士尼的全球消費品業務還包括全球領先的授權業務、全球最大的兒童出版品牌、全球最大的跨平台遊戲授權商之一,以及遍佈全球和網絡的迪士尼商店。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 WDC (Mexico), S. de R.L. de C.V.,其所屬的業務部門是 Disney Experiences。
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The Walt Disney Company Latin America 是拉丁美洲的頂尖家庭娛樂公司,自 1940 年代 Walt Disney 進駐巴西、阿根廷和秘魯時,便一直在此地區發展。
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