Culture and Trend Forecasting Senior Analyst
工作概要:
This individual will play a crucial role in identifying, analyzing, and articulating Disney cultural & creative signals and broader consumer/industry trends into actionable, relevant, consumer-centric opportunity spaces across all categories for the Disney Parks Retail organization.
This role will report to Sr Mgr - Retail Innovation & Design
A portfolio submission is required with your application. (trend forecasting examples, fashion and retail, and cultural insights)
You Will:
Identify Cultural Research
- Track signals and identify trends within Disney Park culture.
- Utilize social listening platforms to explore patterns, ownable trends and opportunities for products and experiences.
- Curate and synthesize primary and secondary data and research to identify new ownable spaces across the business.
- Synthesize cultural and consumer trends into concise POVs that inform the innovation pipeline, overall organization, and long-term planning.
- Partner with insights and platform partners to continuously refine and expand the tools and methodologies used.
- Understanding emergent behaviors driven by cultural and societal shifts and the ability to delineate and communicate a range of futures and make them impactful for multiple areas of business.
- Knows where to find the Visionaries whose behavior and attitudes today can provide an indication of where societies are heading in the future.
Drive Consumer Centricity
- Partner with consumer insights team on primary research needs when required.
- Utilize social listening platforms to analyze specific conversations and audiences to identify new retail opportunity spaces from specific consumers.
- Create design muses that drive consumer alignment.
Inspire Product/Design
- Explore and identify how broad, evolving culture and emerging consumer trends translate into relevant product needs
- Provide consumer-centric creative and cultural support to merchandise, design, and creative teams via research deep dives, POVs and trend direction.
- Identify and translate relevant creative trends for cross-category development.
- Act as thought partner to product design, merchandising and creative with consumer POVs to help shape products with a consumer-centric, future-focused approach.
- Ensuring insights not only inspire great creativity but ladder back broader STEEP factors.
- Help with the creation of regular culture and trend reporting for the broader organization, helping teams stay fluent in fast-changing cultural conversations.
You Have:
- 3+ years of experience trend forecasting, consumer insights at a retailor or trend platform.
- Proven ability to track and translate cultural signals and trends into actionable opportunities via multiple formats (video, images, presentations, writing)
- Naturally curious with a deep passion for understanding how cultural shifts, human behavior, and design impact retail.
- Knowledge of Disney parks, experiences, and IP
- Experience with trend and research services
- Strong analytical and strategic thinking skills with the ability to distill ambiguity into clarity.
- Deep understanding of modern culture, media behaviors, and consumer mindsets—especially in the Gen Z and Millennial cohorts.
- Proven experience of research, analysis, writing, and creating compelling trend content.
- Proven track record of applying cultural and consumer insight to influence creative development and strategic decision-making.
- Keen eye for design and products with ability to create compelling mood boards.
- Skilled at combining research and field observations and utilizing a variety of tools and sources to track emerging lifestyle shifts.
- Deep understanding of trend and insights research and methodologies
- Strong fluency with social listening tools (e.g., Meltwater, Sprinklr, etc..), research platforms (Kantar, Mintel, WGSN),
- demonstrable ability to interpret and present consumer and trends research which results in relevant insights to drive consumer knowledge and product creation.
Preferred Qualifications:
- Proven knowledge working in the consumer trends across various industries such as fashion, toys, consumables, collectibles, etc.
- Proficiency in adobe creative suite, keynote, and PowerPoint
Education:
Bachelor’s degree in marketing, Communications, Design Strategy, Data Science, Cultural Studies, Journalism, Anthropology, Sociology, or related field; advanced degree a plus.
Additional Information
Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.
#DCPJobs
The Walt Disney Company is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. The Parks, Experiences and Products segment includes Disney's iconic travel and leisure businesses, which include six resort destinations in the United States, Europe and Asia, a top-rated cruise line, a popular vacation ownership program, and an award-winning guided family adventure business. Disney's global consumer products operations include the world's leading licensing business across multiple product categories; the world's largest children's publisher; Disney store locations around the world; and the shopDisney e-commerce platform.
This position is with Walt Disney Parks and Resorts U.S., Inc., which is part of a business segment we call Parks, Experiences and Products.
Walt Disney Parks and Resorts U.S., Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.
關於Disney Experiences:
Disney Experiences 透過世界各地的主題公園、度假村、郵輪、獨特的度假體驗、產品等,將迪士尼故事和特許經營權的魔力帶入生活。迪士尼在旅遊業中大放異彩,在美國、歐洲和亞洲擁有六大度假勝地;一流的郵輪航線;廣受歡迎的度假擁有權計劃;以及屢獲殊榮的家庭探險導遊業務。此外,迪士尼的全球消費品業務還包括全球領先的授權業務、全球最大的兒童出版品牌、全球最大的跨平台遊戲授權商之一,以及遍佈全球和網絡的迪士尼商店。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 Disney Global Product Dev & Creative,其所屬的業務部門是 Disney Experiences。
Disney Global Product Dev & Creative 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會,不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境,並與瞬息萬變的世界息息相關。
就業申請的殘疾便利安排
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
遇到技術問題?查看常見問題以尋求協助。
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