Sr Data Analyst
工作概要:
About Direct To Consumer (DTC)
The Advanced Measurement and Strategic Analytics Team uses data, statistical modeling/techniques, experimentation frameworks, and other tools to help our stakeholders make informed, data-driven decisions to continue driving the Disney’s Direct-to-Consumer Marketing strategy and growth. With our work, we aim to investigate end-to-end marketing trends and subscriber behaviors for global strategy, product, and promotional efforts across services including Bundle offerings, lifecycle, and first-party properties. In this role, the senior analyst within the Advanced Analytics sub-team will work closely with Marketing, Product, Data Science, Data Solutions, and other teams to not only provide high-visibility, in-depth insights on Marketing strategy and growth, but will become a true thought partner to our stakeholders, helping to craft strategy. The ideal candidate has a passion for using advanced analytics, including modeling, to solve complex business problems.
Responsibilities
Work closely with stakeholders to define the most pressing business questions on Marketing growth trends and drivers and build analytical frameworks to answer these questions
Help to craft an ongoing experimentation program, including hypothesis formulation, experimental design, significance-setting, and post-experiment analysis
Perform holistic campaign lift analyses with causal-inference techniques and by developing novel approaches; identify and measure drivers of growth-tactic success; present findings to stakeholders and senior management
Define and analyze audience segments to continue driving Disney’s Direct-to-Consumer Marketing strategy and growth
Partner with other Analytics teams to understand and harness all available marketing and subscriber data from disparate sources, uniting insights into a cohesive, actionable story
Basic Qualifications
Bachelor’s degree in Data Analytics, Mathematics, Statistics, or related degree
5+ years of hands-on analytical work experience with R/Python/SAS (or another statistical analysis tool) and SQL
Extensive, proven work experience with statistical modeling, machine learning, and other quantitative approaches, including but not limited to in-depth knowledge of linear and logistic regression, significance testing, data preparation for modeling, and segmentation techniques. Causal inference and propensity score matching experience a plus
Expertise manipulating large data sets, interpreting data trends, and using a multitude of disparate data sources and tools
Experience with creating, executing, and analyzing complex AB/MVT test constructs to test stakeholder hypotheses
Experience with data visualization tools such as Tableau, Looker, etc.
Strong analytical skills with the ability to apply business strategy to data analysis and recommendations
Strong presentation skills, including the abilities to tell a story with data and to synthesize findings into actionable recommendations
Ability to think strategically, analyze and interpret market and consumer information
Preferred Qualifications
Experience in the streaming media industry or other subscription-based service
Experience working with Marketing teams or in the Marketing landscape
Additional Information
#DISNEYTECH
#DisneyAnalytics
The hiring range for this position in New York, NY is $123,000.00 to $165,000.00 per year, and in Santa Monica, CA is $117,500.00 to $157,500.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
關於Disney Direct to Consumer:
Disney 的直接消費者團隊負責監督 Disney Entertainment 中的 Hulu 和 Disney+ 串流業務,協助將 The Walt Disney Company 一流的故事講述給世界各地的粉絲和家庭。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 Disney Streaming Services LLC,其所屬的業務部門是 Disney Direct to Consumer。
Disney Streaming Services LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會,不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境,並與瞬息萬變的世界息息相關。
就業申請的殘疾便利安排
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
遇到技術問題?查看常見問題以尋求協助。
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