Director, Global Brand Commercialization –Disney Classics/Nat Geo
工作概要:
Director, Global Brand Commercialization – Disney Classics/Nat Geo
The Director, Global Brand Commercialization is responsible for analysis and understanding brand health globally, and driving development and growth strategies for the Disney Classics and Nat Geo brands through leadership, vision, creativity and commerciality and an expertise in brand and franchise management. The role will work in partnership with the broader Global Brand Commercialization teams (Category, Marketing, Retail, Creative, Product Development and Finance), driving integrated franchise strategies across the global licensing business.
You will operate transparently and seamlessly, approaching franchise growth through a global lens, enabling the business across regions, while maintaining sensitivity and flexibility to local-level cultures, market conditions and/or team dynamics. In addition, you will lead the communication and mobilization of brand plans, internally and externally, championing alignment and execution, driving and supporting implementation across the business. You will also partner closely with the marketing team and licensees to develop and deploy effective activities to support the overall brand strategies and initiatives. As a leader, you will contribute to building and strengthening a culture that is nimble, productive, forward looking, and entrepreneurial. This role reports to the VP, Global Brand Commercialization.
Areas of Responsibility:
Identify category, market, licensee, and audience opportunities for growth to deliver franchise objectives and collaborate on growth target.
In partnership with the Vice President, drive development of integrated franchise strategies and brand expansion efforts globally
Own relationship with relevant content & brand owners. Evaluate & prioritize new IP & other opportunities.
Collaborate effectively with Regional Brand & Franchise partners, Category partners and Cross-Functional partners.
Contribute to building and strengthening a culture that is nimble, productive, forward looking, and entrepreneurial. Ensure agendas and action schedules for meetings, including absent stakeholders.
Role model integrity, champion change and be a positive ambassador for the Walt Disney Company. Create a meeting culture with the right people at the table, where everyone contributes.
Support and guide ideation and implementation of the global franchise strategies. Work effectively with a virtual team (category, retail, marketing, and local teams), supporting and guiding them towards reaching the set commercial objectives.
Act as a brand steward for the managed franchises, supporting the business with reviews and approvals to ensure consistency and compliance to the franchise attributes and goals.
Represent the brand for all selected internal and external presentations and meetings, supporting the VP, Global Brand Commercialization.
Skills & Experience:
Proven experience of building effective relationships, leading and managing change and collaboration across departments to achieve financial targets and joint goals
Experience leading different senior stakeholders and getting support through negotiation and influencing, demonstrating resilience, tenacity and diplomacy
A blend of commercial and marketing skills
Financial acumen understanding lever that can be pulled to deliver commercial growth on a Global scale
Strong people management skills, comfortable managing a small team and in-direct stakeholders
Ability to use different influencing styles to achieve end goal
Comfortable using and working through a matrix structure to deliver the end solution
Able to drive internal focus through visual sales tools and compelling strategy
Open communicator who shows curiosity for solution seeking
Understanding of Global perspective, external context and regional differences
Understanding of multiple categories across consumer product
An impressive presenter with ability to deliver a compelling message to a varied group (internal and external)
Required Education:
Bachelor's degree or equivalent
The hiring range for this position in Glendale, CA is $185,500 to $248,800 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
關於Disney Experiences:
Disney Experiences 透過世界各地的主題公園、度假村、郵輪、獨特的度假體驗、產品等,將迪士尼故事和特許經營權的魔力帶入生活。迪士尼在旅遊業中大放異彩,在美國、歐洲和亞洲擁有六大度假勝地;一流的郵輪航線;廣受歡迎的度假擁有權計劃;以及屢獲殊榮的家庭探險導遊業務。此外,迪士尼的全球消費品業務還包括全球領先的授權業務、全球最大的兒童出版品牌、全球最大的跨平台遊戲授權商之一,以及遍佈全球和網絡的迪士尼商店。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 Disney Consumer Products, Inc.,其所屬的業務部門是 Disney Experiences。
Disney Consumer Products, Inc. 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會,不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境,並與瞬息萬變的世界息息相關。
就業申請的殘疾便利安排
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
遇到技術問題?查看常見問題以尋求協助。
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