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Manager Retail & Franchise Marketing (m/w/d), befristete Elternzeitvertretung in Teilzeit

Job ID 10126743 Location Munich, Germany Business Disney Experiences Date posted Jul. 25, 2025
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Job Summary:

Über die Rolle und das Team 

Du liebst Marken wie Disney, Marvel oder Star Wars und willst sie im Handel zum Leben erwecken? Dann bist Du bei uns genau richtig! In dieser Rolle gestaltest Du die strategischen Retail- und Franchise-Marketingaktivitäten für unsere lizenzierten Themen in der DACH-Region.

Als Bindeglied zwischen unseren Category- und Retail-Sales-Teams sowie unseren Lizenzpartnern und Handelspartnern steuerst Du die Franchise-  und Retailmarketing Initiativen für unsere Lizenzprodukte.

Das übergeordnete Ziel dieser Stelle ist es, die Geschäftsmöglichkeiten für Marketing und Vertrieb des gesamten Portfolios der Disney Consumer Products kontinuierlich zu maximieren

Die Stelle arbeitet primär aus unserem Münchner Büro mit einem Tag Homeoffice-Option. Diese Stelle ist eine Elternzeitvertretung in Teilzeit (32 Stunden pro Woche) und auf ca. zwei Jahre befristet.

Zu den Aufgaben gehören im Wesentlichen:

  • Konzeption wirkungsvoller Maßnahmen zur Steigerung von Nachfrage und Absatz in der DACH-Region.
  • Entwicklung kreativer Franchise-Kampagnen – teilweise in Zusammenarbeit mit den EMEA Teams.
  • Planung und Umsetzung landesweiter Marketingaktivierungen – von der Idee bis zur Implementierung.
  • Verantwortung für maßgeschneiderte Handelsaktivierungen bei strategischen Accounts. 
  • Herausarbeitung überzeugender Verkaufsargumente zur Unterstützung von Sell-in und Sell-out. 
  • Enge Zusammenarbeit mit internen Teams (z. B. Key Account, Category Management und anderen TWDC Geschäftsbereichen) und externen Partnern (z.B. Handel und Lizenznehmern).
  • Effiziente Steuerung aller Aktivitäten im Rahmen der Budgets. 
  • Analyse von Markttrends und Entwicklung neuer Ideen zur Erhöhung der Sichtbarkeit im Handel. 
  • Aufbau und Pflege starker Beziehungen zu Handels- und Lizenzpartnern. 

Erforderliche Fähigkeiten und Erfahrungen:

  • Ein abgeschlossenes Studium im Bereich Wirtschaft oder eine vergleichbare Ausbildung/ Arbeitserfahrung.
  • Signifikate Arbeitserfahrung im Produktmanagement oder Trade Marketing – idealerweise im Medien- oder Markenumfeld.
  • Du denkst analytisch, arbeitest kreativ und packst proaktiv an.
  • Sehr gute Kenntnisse der regionalen Handelslandschaft.
  • Ein gutes Gespür für Konsumenten- und Markttrends – und natürlich für Disney-Themen.
  • Du bist ein echter Teamplayer und fühlst Dich in einem internationalen Umfeld wohl.
  • Ausgezeichnete Kenntnisse mit der Microsoft Office Suite – Grafikkenntnisse sind ein Plus.
  • Sehr gute Deutsch- und Englischkenntnisse, schriftlich und mündlich.

Unsere Unternehmenskultur ist von Diversität und Vielfalt geprägt. Daher berücksichtigen wir alle Bewerbungen - unabhängig von Geschlecht, Nationalität, ethnischer und sozialer Herkunft, Religion/Weltanschauung oder Behinderung

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About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company Germany GmbH, which is part of a business we call Disney Experiences.

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Hiring Process

  • Where Does Your Story Begin?

    Explore Disney Careers and the Life at Disney blog to learn about all the amazing opportunities waiting to be discovered at The Walt Disney Company.

  • Be Part of the Story

    There are many different brands and businesses to explore. Once you've found the opportunity that is right for you, take the next step by completing your application.

  • The Next Chapter

    Once you've applied, you will receive an email allowing you to access your candidate dashboard. Create your login and make sure to check your dashboard often to see your application progress.

Explore this Location EMEA

Disney EMEA aims to drive growth, innovation and brand affinity across an extremely diverse collection of countries with a team of over 6,000 employees operating in 59 markets with offices in 29 countries.

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