Specialist, Retail Marketing, Disney Consumer Products

Job ID 10129111 Location Singapore, Singapore Business Disney Experiences Date posted Aug. 21, 2025

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Job Summary:

We are looking for a dynamic Marketing Specialist to support the development and execution of marketing campaigns and retail activations for Disney Consumer Products in Singapore. The ideal candidate is detail-oriented, creative, and collaborative, with experience in campaign rollout, event coordination, and working with agencies or vendors. This role will assist in franchise marketing, content development, and performance tracking across digital and retail channels, while ensuring brand consistency and excellence in execution. A strong interest in pop culture and consumer products is a plus.

Disney Consumer Products (DCP) is the business segment that brings stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 product categories.

The Retail Marketing Specialist role provides an excellent opportunity to gain hands on experience in campaign execution, licensee marketing, and brand development in a fast paced environment. It is ideal for candidates looking to grow their career in consumer products and brand marketing with a global entertainment leader.

The role reports to the Marketing Manager.

Responsibilities:

Campaign Execution & Coordination

Contribute ideas and insights to improve campaign effectiveness and elevate retail experience for consumers
Support the planning and execution of assigned marketing and retail campaigns in collaboration with the Marketing and Category Teams.
Assist in implementing campaign elements in accordance with Disney’s brand guidelines and standards.
Coordinate logistics, asset delivery, and vendor timelines to ensure smooth campaign rollout.
Help monitor and track campaign progress, capturing learnings and suggesting improvements.

Franchise & Licensee Support

Assist in the rollout of marketing programs for key Disney franchises and support campaigns with focus licensees.
Build and maintain productive working relationships with key licensees and retail partners
Coordinate with external agencies and vendors to ensure timely delivery of campaign assets and event materials.
Track execution across channels (retail, online, on-ground) and gather feedback to report on campaign performance.
Liase with regional marketing , creative, legal and product teams to align campaign execution and approvals

Brand Stewardship

Review marketing materials to ensure proper use of Disney intellectual property (IP) in line with brand guidelines.
Coordinate with licensees and internal teams to provide feedback or recommend improvements to marketing assets.
Help maintain brand consistency across touchpoints and collate references or best practices for future use.

Marketing Budget Support

Assist in preparing campaign budget estimates and tracking actual spend against plans.
Work with the team to ensure cost-effective solutions across marketing activities.
Process purchase orders, invoices, and related documentation.

Requirements:

2–4 years of relevant marketing experience, preferably in consumer products, retail, or digital marketing.
Familiarity with the retail landscape in Singapore and an interest in working with licensees, retailers, or brand partners.
Experience in digital marketing and social media platforms is a plus.
Strong project coordination and organizational skills with an ability to manage multiple priorities.
Excellent verbal and written communication skills.
Proficiency in Microsoft Office (PowerPoint, Excel, Word); experience with Adobe Creative Suite is a bonus.
Positive attitude, self-starter, and a strong team player with attention to detail and a passion for retail and entertainment brands.

Educational Qualifications:

Bachelor’s degree in Marketing, Business, Communications, or a related field.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

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About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company (Southeast Asia), which is part of a business we call Disney Experiences.

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