Director, Multiplatform Content (Disney Kids & Family)

Job ID 10158848 Location Glendale, California, United States Business Disney Branded Television Date posted Sep. 01, 2026

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Job Summary:

Disney Kids & Family’s Multiplatform Content team develops and manages a growing portfolio of short-form and platform-native content that brings beloved Disney characters and stories to audiences wherever they are watching — including YouTube, Disney+, linear, social media, and emerging platforms. The team pairs Disney storytelling with an agile, audience-informed approach, experimenting with new formats and platforms while using data, insights, and partner feedback to guide creative decisions. The department manages three core content slates: Kids Animation, Kids Live Action, and Preschool.

The Director, Multiplatform Content will lead the strategy and creative execution for one assigned content slate. Reporting to the Vice President, Multiplatform Content, this role serves as a creative executive, digital strategist, and key partner to internal IP stakeholders. The Director will develop and execute platform-specific content plans that reflect audience behavior, creative priorities, and business goals.

The ideal candidate is a creative and strategic leader with deep fluency in digital platforms, strong judgment in creative development and execution, and the ability to build trusted relationships with creative teams, cross-functional partners, and senior leaders.

Responsibilities:

Creative Leadership

Provide creative direction across the assigned slate, including formats, concepts, scripts, storyboards, shoots, editorial cuts, scores, mixes, thumbnails, metadata, and promotional materials.
Partner with the Vice President, Multiplatform Content and key stakeholders on creative and strategic decisions.
Identify, cultivate, and maintain relationships with writers, directors, and other creative talent across traditional entertainment and digital creator communities, including YouTube, TikTok, and other emerging platforms.
Champion an agile, experimentation-forward culture by supporting creative testing across emerging platforms and new storytelling formats.

Strategy and Execution

Lead multiplatform strategy for the assigned slate in partnership with the Vice President, Multiplatform Content.
Analyze content performance, audience behavior, and platform feedback, translating data and insights into creative and strategic recommendations for current and future projects.
Partner with Production, Casting, Music, and other cross-functional teams to manage project schedules and support delivery on time and within budget.
Develop and maintain project briefs, track key milestones, and proactively troubleshoot issues to keep projects moving forward.
Coach, develop, and provide direction to team members supporting the assigned slate.

Stakeholder and Partner Management

Partner with IP stakeholders to develop and execute content plans that support creative, audience, and business priorities.
Serve as the primary point of contact between IP stakeholders and platform teams, representing Multiplatform Content priorities while surfacing partner needs and feedback.
Manage the sharing of assets, promotional materials, and key information across internal teams, external partners, and platforms.
Build strong, collaborative relationships across partners and leadership by seeking feedback, adapting to evolving project needs, and driving toward shared goals and outcomes.

Basic Qualifications:

8+ years of experience in content strategy, digital or multiplatform content, short-form or social video, creative development, or production, ideally within media, entertainment, streaming, or a related industry.
Demonstrated experience providing creative direction for short-form, digital, or platform-native content while balancing creative, business, and audience objectives.
Proven ability to develop and grow audiences through content strategy, creative execution, and performance-informed decision making.
Experience leading projects from concept through delivery, including managing schedules, milestones, and cross-functional dependencies.
Experience managing stakeholders and partners, including influencing senior-level stakeholders and translating partner needs into actionable plans.
Deep understanding of digital platform workflows, formats, and audience behaviors, including YouTube, TikTok, Instagram, and other social or emerging platforms.
Comfort using data, insights, and platform feedback to inform creative and strategic recommendations.
Excellent written, verbal, and presentation skills, with the ability to synthesize complex information into clear creative and strategic direction.
Highly organized, adaptable, and comfortable operating in fast-moving, ambiguous, and cross-functional environments.
Demonstrated ability to build trust and collaborate effectively with creative teams, production partners, platform teams, and senior leadership.

Preferred Qualifications:

Hands-on experience producing, directing, or writing narrative, unscripted, short-form, or digital content.
Hands-on experience creating content for YouTube, TikTok, or other social channels, including an understanding of always-on, data-informed creative development.
Experience with non-traditional storytelling platforms and formats, such as interactive experiences, gaming platforms, podcasts, or VR.
Familiarity with kids and family content, character-driven IP, and/or franchise storytelling.
Experience partnering closely with creative, marketing, social, production, business, and finance teams within a content organization.

Required Education:

Bachelor’s degree or equivalent work experience.

The hiring range for this position in Glendale, CA is $126,800 to $170,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About Disney Branded Television:

Disney Entertainment Television is a collection of renowned content brands at The Walt Disney Company creating original entertainment and news programming for the company’s streaming platforms Disney+, Hulu and Star, and its broadcast and cable networks. Its extensive portfolio is comprised of ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content and Onyx Collective, in addition to Disney Television Studios, which include 20th Television, 20th Television Animation, ABC Signature and Walt Disney Television Alternative. Responsible for over 4,500 hours of programming a year across more than 300 programs of all genres, Disney Entertainment Television’s creative brands are at the forefront of groundbreaking storytelling, captivating audiences and generating critical acclaim. In 2023, Disney Entertainment Television’s programming excellence earned 163 Emmy® nominations across daytime, primetime, news & documentary, and children’s & family categories.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Walt Disney Pictures, which is part of a business we call Disney Branded Television.

Walt Disney Pictures is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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