Director, Retail Marketing

Job ID 10136480 Location Glendale, California, United States Business Disney Experiences Date posted Nov. 18, 2025

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Job Summary:

Director, Retail Marketing

Role Overview:

The Director, Retail Marketing is responsible for the strategy, development, budget, sell-in/presentation and execution of all marketing programs for select third-party retail accounts for the Disney Consumer Products business in North America. In this role, you will bring industry expertise to drive innovative marketing campaigns at retail, strengthening industry connections and leveraging Disney’s unique characters and stories to differentiate the Disney, Pixar, Marvel and Star Wars brands in the retail environment. You will work closely with the Retail Sales organization to ensure alignment and integration between Disney and our key retailer partners.

The key to success will be providing strong and engaging leadership, mobilizing talent and ensuring the teams are operationalizing the strategies and the culture represents an organization that operates with pace and executes with excellence, shares best practices across markets, and embraces innovation in retail experiences.

Responsibilities:

Responsible for the implementation and execution of marketing activations across third party retail in NA.
Partner with sales team to help develop comprehensive, future-focused, strategy for assigned accounts to achieve business goals & objectives.
Lead end to end marketing strategy for retail channels that enables sustained growth through sales and marketing initiatives.
Collaboration with the Consumer Marketing team to integrate retail into the brand activations that are executed at the national level.
Lead omni-channel retail marketing plans inclusive of in-store, e-commerce, retail media networks, creator & affiliate programs, loyalty, and CRM integration to drive consumer engagement and conversion.
Develop programs and content presentations for retailer buyer and marketing teams
Maintain current knowledge of industry trends, competitors, consumer insights, business opportunities
Create actionable recommendations to key stakeholders and seeks out knowledge of competitive retailer program execution and recaps to inform best practices.
Develop measurable performance frameworks and dashboards to optimize programs using data, consumer insights, A/B testing, and ROI metrics.
Collaborate with and influence licensees, internal promotional partners and interfacing with the other division leads of The Walt Disney Company to ensure optimal execution of retail strategies/programs
Fiscal responsibility for budgeting, decision-making, tracking and reconciliation of retail marketing budget in partnership w/ Retail Sales and finance teams.
Manage key promotional deliverables for all internal & external parties (including retailer agencies) to deliver on-time cost efficient programs
Partner with retail account marketers & buyers, licensee marketers and internal sales and franchise teams to maximize Disney branded marketing at retail account
Lead agency briefing, creative development oversight, and cross-functional partner orchestration across internal teams, licensees, and retailer partners.
Responsible for the development of account strategic initiatives to secure cross-category statements through influential partnerships
Champion innovative retail experiences (e.g., experiential, pop-ups, digital engagements, livestream commerce) to differentiate Disney at point-of-purchase.
Act as Brand Ambassador ensuring retailer marketing program elements meet legal approvals & brand management guidelines.
Internal advocate for retail account expressing retailer needs and priorities. Communicator of retailer’s own initiatives, competitive programs, and retailer insights.
Build and mentor a high-performing team by setting clear KPIs, fostering a culture of creativity, collaboration, accountability, and inclusive leadership.

Basic Qualifications:

10+ years Retail Marketing experience or related field, with a portion of that experience specifically in a mass retail environment(s)
Ability to demonstrate strategic thinking, executive level clarity of communications and management of multiple executive stakeholders
Exceptional presentation and negotiating skills
Adaptable and responsive – can thrive in ambiguous business situations and in rapidly evolving retail environments including digital and e-commerce
Ability to collaborate, influence and persuade at all levels of an organization
Comfortable working through a matrix structure to deliver business objectives and share best practices

Strong relationships through the broader Walt Disney Company – Corporate Alliance, Studio Brand, Promotions and Ad Sales
Proven ability to build strong relationships with key external retailers and to identify and develop new opportunities that can be scaled through category teams
Demonstrated ability to lead the organizational and cultural change efforts needed to ensure new, innovative concepts, and business practices are fully adopted and integrated into the business,
Financial acumen and understanding retail marketplace, P&L, market research and data analysis
Frequent domestic travel required to support key retail partners, market visits, and events

Education:

Bachelor’s degree or equivalent experience

The hiring range for this position in Glendale, CA is $168,400.00-$225,800.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Consumer Products, Inc., which is part of a business we call Disney Experiences.

Disney Consumer Products, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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