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Marketing Optimization Specialist

Job ID 10134732 Location New York, New York, United States Business Marvel Studios Date posted Nov. 03, 2025
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Job Summary:

The Marketing Optimization Specialist will serve a key role in Marvel’s Growth & Engagement Marketing team to drive continued efficiency across channels.  Supporting key publishing initiatives (subscription, collection/retail sales, etc.), this role will help create a test-and-learn methodology for the group’s marketing efforts. This role will aim to drive incremental growth of KPIs across Paid Media, CRM, Guest Experience, and conversion funnels by designing and implementing marketing experimentation within these channels.

Responsibilities:

  • Data Analysis and Insights
    • Examine key marketing funnels across channels to develop and inform marketing test recommendations with the goal to increase conversion and performance of key metrics.
      • Ex: Monitor web and app conversion funnels for Marvel Unlimited to improve CTR, app download, purchase, etc.
    • Partner with BI team and channel stakeholders to define success metrics and ensure experiments are measurable, actionable, and aligned with KPIs.
    • Interpret test results using advanced analytical techniques and translate insights into actionable marketing tactics and strategic pivots.
    • Provide routine performance updates to key stakeholders to inform future campaign design.

  • Testing Methodology and Roadmap
    • Collaborate closely with the Business Intelligence team to align experimentation frameworks with broader analytics strategies and cross-functional business goals. 
    • Design and refine multivariate testing methodologies, including variable selection, interaction modeling, and iterative optimization based on performance outcomes.
    • Define best practices for randomization, control groups, and sample sizing to ensure reliable and interpretable outcomes.
    • Work with channel owners across the Growth & Engagement Marketing team to identify, build, and maintain a campaign testing roadmap geared around key growth channels:
      • Paid Media
      • Email/Mobile marketing
      • Web/App purchase funnels
      • Guest Experience

  • Project Management
    • Manage cross-functional testing initiatives across multiple business units, ensuring consistent documentation, stakeholder alignment, and timely execution.
    • Drive adoption of a “test-and-learn” culture across marketing group.
    • Ensure project deliverables are tracked, routed, and approved to maintain timely launch of test campaigns.

Qualifications: 

  • Bachelor's degree in a related field, or equivalent work experience
  • 2+ years in experimentation, marketing analytics, or related field
  • Experience designing and running A/B and multivariate testing with statistical significance across digital and physical media.
  • Familiarity with data visualization tools (Tableau, Power BI).
  • Strong understanding of digital marketing ecosystem across paid media and CRM systems/channels.
  • Ability to project manage/prioritize multiple projects simultaneously.
  • Experience with Adobe analytics suite or comparable analytics platforms.
  • Data-driven and curious mindset with an eye to embedding experimentation into decision-making.
  • Exceptional organizational skills and extraordinary attention to detail.
  • Dynamic problem-solving skills and the ability to work with cross-functional internal teams.  
  • Strong communication and writing skills, comfortable communicating across all levels.
  • Creative and innovative mindset.
  • A fan of Marvel, and lover of comics is a plus.

Preferred

  • Background in marketing measurement (MMM, attribution, incrementality testing) strongly preferred.


The hiring range for this position in New York is $70,900.00-$91,700.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About Marvel Studios:

Marvel Studios has created one of the most powerful brands by bringing memorable, life-changing storytelling to the world through incredible characters like Iron Man, Thor, Black Panther and Captain America. The Marvel Cinematic Universe multi-film franchises have redefined the genre in building a universe filled with creativity, innovation and collaboration. At Marvel Studios, you will be part of a team that helps propel our legacy into the future with a vision as far-reaching as our stories.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Marvel Digital Media Group LLC, which is part of a business we call Marvel Studios.

Marvel Digital Media Group LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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