Marketing Optimization Specialist

工作 ID 10134732 地點纽约, 纽约州, 美國 有意工作的公司 Marvel Studios 日期已公佈 Nov. 03, 2025

申請

工作概要:

The Marketing Optimization Specialist will serve a key role in Marvel’s Growth & Engagement Marketing team to drive continued efficiency across channels. Supporting key publishing initiatives (subscription, collection/retail sales, etc.), this role will help create a test-and-learn methodology for the group’s marketing efforts. This role will aim to drive incremental growth of KPIs across Paid Media, CRM, Guest Experience, and conversion funnels by designing and implementing marketing experimentation within these channels.

Responsibilities:

Data Analysis and Insights
- Examine key marketing funnels across channels to develop and inform marketing test recommendations with the goal to increase conversion and performance of key metrics.
  - Ex: Monitor web and app conversion funnels for Marvel Unlimited to improve CTR, app download, purchase, etc.
- Partner with BI team and channel stakeholders to define success metrics and ensure experiments are measurable, actionable, and aligned with KPIs.
- Interpret test results using advanced analytical techniques and translate insights into actionable marketing tactics and strategic pivots.
- Provide routine performance updates to key stakeholders to inform future campaign design.

Testing Methodology and Roadmap
- Collaborate closely with the Business Intelligence team to align experimentation frameworks with broader analytics strategies and cross-functional business goals.
- Design and refine multivariate testing methodologies, including variable selection, interaction modeling, and iterative optimization based on performance outcomes.
- Define best practices for randomization, control groups, and sample sizing to ensure reliable and interpretable outcomes.
- Work with channel owners across the Growth & Engagement Marketing team to identify, build, and maintain a campaign testing roadmap geared around key growth channels:
  - Paid Media
  - Email/Mobile marketing
  - Web/App purchase funnels
  - Guest Experience

Project Management
- Manage cross-functional testing initiatives across multiple business units, ensuring consistent documentation, stakeholder alignment, and timely execution.
- Drive adoption of a “test-and-learn” culture across marketing group.
- Ensure project deliverables are tracked, routed, and approved to maintain timely launch of test campaigns.

Qualifications:

Bachelor's degree in a related field, or equivalent work experience
2+ years in experimentation, marketing analytics, or related field
Experience designing and running A/B and multivariate testing with statistical significance across digital and physical media.
Familiarity with data visualization tools (Tableau, Power BI).
Strong understanding of digital marketing ecosystem across paid media and CRM systems/channels.
Ability to project manage/prioritize multiple projects simultaneously.
Experience with Adobe analytics suite or comparable analytics platforms.
Data-driven and curious mindset with an eye to embedding experimentation into decision-making.
Exceptional organizational skills and extraordinary attention to detail.
Dynamic problem-solving skills and the ability to work with cross-functional internal teams.
Strong communication and writing skills, comfortable communicating across all levels.
Creative and innovative mindset.
A fan of Marvel, and lover of comics is a plus.

Preferred

Background in marketing measurement (MMM, attribution, incrementality testing) strongly preferred.

The hiring range for this position in New York is $70,900.00-$91,700.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

申請

關於Marvel Studios:

Marvel Studios 創造了最強大的品牌之一，透過令人難以置信的人物如 Iron Man、Thor、Black Panther 以及Captain America 等向世界講述令人難忘而又改變人生看法的故事。The Marvel Cinematic Universe 多電影特許經營已重新定義了構建充滿創造力、創新與協作的宇宙流派。在 Marvel Studios，您將成為團隊一員，以我們的故事一樣深遠的願景幫助我們將傳統推向未來。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 Marvel Digital Media Group LLC，其所屬的業務部門是 Marvel Studios。

Marvel Digital Media Group LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

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