Manager, Brand & Franchise Management (National Geographic)

Job ID 10136136 Location Washington, DC, United States Business National Geographic Date posted Nov. 17, 2025

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Job Summary:

The Manager, National Geographic Brand & Franchise Management will help bring the National Geographic brand to life through high-impact initiatives, thoughtful partnerships, and seamless collaboration across the organization.

Provide direct guidance, support, leadership to PM(s) while fostering a team culture of creativity, collaboration, high-trust and high-performance to deliver on business goals and expectations.

Reporting to the Director of Brand & Franchise Management, this role will work closely with teams across National Geographic Content, the National Geographic Society, and The Walt Disney Company to grow brand visibility, deepen audience engagement, and support the expansion of National Geographic’s mission.

Responsibilities:

Support the execution of a unified global National Geographic brand strategy that aligns with business goals and mission.
Use audience data, market trends, and competitive insights (in partnership with Disney Brand Research) to inform marketing strategies and optimize performance.
Collaborate with regional brand and franchise teams to ensure alignment and consistent implementation of global strategies.
Partner with the National Geographic Society on select brand initiatives to support brand and audience growth.
Partner across verticals, regions, and lines of business to help deliver a “One National Geographic” brand approach.
Build strong relationships with internal partners across Consumer Products, Publishing, Travel & Expeditions, and Disney Parks to support integrated brand strategies.
Contribute to the growth of distinct National Geographic franchises that can be activated across multiple businesses.
Manage the planning and execution of cross-platform brand initiatives (e.g., Earth Month campaigns) that elevate the National Geographic brand globally and drive audience engagement.
Develop toolkits, guidelines, and marketing assets for use across internal and external partners.
Support the rollout of brand campaigns in partnership with marketing, editorial, creative, communications, social, legal, and sales teams—ensuring alignment on timelines, KPIs, and creative standards.
Help ensure consistency of messaging and visual identity across platforms and initiatives

Basic Qualifications:

5+ years of experience in brand marketing, strategy, partnerships, or related fields at a comparable level
People management and leadership experience, including the ability to mentor, develop, and guide teams to achieve operational and strategic goals
Demonstrated experience executing cross-functional brand or marketing initiatives within matrixed organizations
Strong strategic and creative thinking paired with hands-on executional skills
Excellent communication and storytelling abilities
Data-driven mindset with the ability to translate insights into actionable plans
Proven ability to manage multiple priorities in a fast-paced environment
Global mindset and experience working across cultures

Preferred Qualifications:

Familiarity with the media and entertainment landscape, particularly documentary or factual content
Experience contributing to global brand programs or partnerships

Required Education:

Bachelor’s degree in Marketing, Brand Management, Business, or a related field

*Please note – this role will be 4 days a week in-office/Fridays work from home. We are open to Washington DC, LA or NYC offices*

The hiring range for this position in Washington, D.C. / Burbank, CA is $105,100.00 to $140,900.00 per year and in NY is $110,100.00 to $147,600.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About National Geographic:

National Geographic Partners LLC (NGP), a joint venture between Disney and the National Geographic Society, is committed to bringing the world premium science, adventure and exploration content across an unrivaled portfolio of media assets. NGP combines the global National Geographic television channels (National Geographic Channel, Nat Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE) with National Geographic’s media and consumer-oriented assets, including National Geographic magazines; National Geographic studios; related digital and social media platforms; books; maps; children’s media; and ancillary activities that include travel, global experiences and events, archival sales, licensing and e-commerce businesses. Furthering knowledge and understanding of our world has been the core purpose of National Geographic for 131 years, and now we are committed to going deeper, pushing boundaries, going further for our consumers … and reaching millions of people around the world in 172 countries and 43 languages every month as we do it. NGP returns 27 percent of our proceeds to the nonprofit National Geographic Society to fund work in the areas of science, exploration, conservation and education.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with National Geographic Partners PAY SVC, which is part of a business we call National Geographic.

National Geographic Partners PAY SVC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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