Programmatic Account Manager
Detalles del empleo:
Department/Group Overview:
Disney’s Addressable Ad Operations team is seeking a Programmatic Account Manager who will be an exceptional addition to our Sales and Advertising Operations team on one or more of our exciting brands. These brands are composed of The Walt Disney Company’s (NYSE: DIS) global entertainment and news television properties, owned television stations, as well as radio and publishing businesses. This includes the ABC Television Network, ABC Owned Television Stations Group, ABC Studios, ESPN, Hulu, Disney Channels Worldwide, Freeform, FX and National Geographic as well as Disney/ABC Domestic Television and Disney Media Distribution.
Job Summary:
The Programmatic Account Manager is responsible for acting as a liaison between Disney and our agencies, DSPs, and advertisers. The Account Manager will leverage their in-depth knowledge of the programmatic ecosystem along with strong organizational, analytical and project management skills to provide exceptional client service while identifying post-sale opportunities for account growth. In this role, you will be partnered with one or more Account Executives who sell media space across Disney’s digital properties.
A Programmatic Account Manager is responsible for stewarding digital advertising campaigns and relationships with top-tier customer accounts. This position collaborates closely with teams across Disney to ensure that our clients have comprehensive support and superior client service both pre and post-sale. The Programmatic Account Manager understands our clients’ advertising priorities and strategies, and are also required to identify and troubleshoot any issues, and escalate accordingly, as well as demonstrate knowledge and understanding of our systems, tools, and processes.
We want to ensure that this team has the resources to deliver best-in-class customer service to our clients, our agencies, and across all of internal Disney Advertising Sales teams.The highest priorities are our people, systems, and processes.
Responsibilities and Duties of the Role:
- Partners with various internal and external stakeholders to ensure successful execution of programmatic campaigns
- Assist clients with PMP and Programmatic Guaranteed set-up
- Partner with Sales and Pricing & Planning to provide materials for Proposals/Avail submissions including media recommendations, screenshots, research, competitive data, and advise on what is technically feasible to execute
- Lead client communication related to our programmatic offering and optimizations
- Required to test creative assets across Video, Mobile, and Desktop Display
- Help ensure client’s programmatic ad specs are met and communicate out changes to our client’s and their DSPs
- Troubleshoot campaign performance by investigating ad server bugs, third party discrepancies and under-delivery issues
- Ensure accurate campaign set up between ad server and our SSP
- Display mastery of all Disney and Hulu digital ad products and their capabilities
- Assist clients and sales teams in the billing and reconciliation process
- Provide after-hours support for any client-related emergencies, as necessary
- Become an authority in our SSPs and the programmatic advertising ecosystem
Required Education, Experience/Skills/Training:
- 2+ years professional advertising and/or media experience or 1+ year of experience in a large advertising sales (multi-brand portfolio) entertainment company required
- A strong emphasis in programmatic, digital and online media experience preferred
- 1 year of digital ad trafficking experience and hands-on experience with SSP, DSPs, and/or ad exchanges
- Familiarity with third-party ad servers such as Campaign Manager 360, Sizmek, Innovid, etc., with a fundamental understanding of video ad serving concepts (i.e. VAST and VPAID)
- Ability to think critically and use reporting insights to identify bidding behavior and deal optimizations
- Proactive and highly organized, with the ability to manage and prioritize multiple projects and campaigns in a timely manner
- Experience compiling and analyzing insights from campaign performance reports in order to troubleshoot campaigns as needed
- Strong proficiency with Microsoft Excel and PowerPoint; ability to quickly learn productivity software application tools
- Seeks out partnerships across the organization to test new ideas and grow the business
- Exceptional organizational, relationship-building, and communication (written and verbal) skills
- Self-motivated starter who thrives in a fast-paced environment
Ability to cultivate sales and client relationships
Preferred Qualifications:
- Familiarity with Advertising Research and Verification vendors like Nielsen, ComScore, Moat, Integral Ad Science, Millard Brown, etc.
- Coursework in Business Administration, Media, Advertising, or Marketing
- Strong interest in the digital media, advertising, and emerging technology industries
- Working familiarity with a broad range of business functions, including ad sales, creative services, revenue operations, inventory planning, and yield optimization
- Knowledge of industry ad categories, various modes of online ad sales channels and ability to translate those customer requirements into technical/operational solutions.
- Experience working with Google Ad Manager, Operative, and/or the Magnite SSP preferred, but not required
Preferred Education:
- Bachelor’s degree with a focus in media, advertising or other meaningful experience
#DisneyAdvertising
The hiring range for this position in Chicago, IL is $78,200 - $104,800 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Acerca de Disney Advertising:
Disney Advertising es responsable de las ventas publicitarias y el marketing integrado para la oferta de entretenimiento y deportes de The Walt Disney Company a través de negocios de streaming lineales, digitales, sociales, de audio y con soporte publicitario. Esto incluye ABC, ABC News, Disney+, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX, National Geographic, Hulu y sus ocho estaciones locales propiedad de ABC.
Acerca de The Walt Disney Company:
The Walt Disney Company, junto con sus subsidiarias y afiliadas, es una empresa internacional diversificada líder en entretenimiento familiar y medios de comunicación que incluye tres segmentos comerciales principales: Disney Entertainment, ESPN y Disney Experiences. Desde sus humildes comienzos como estudio de dibujos animados en la década de 1920 hasta su reconocido nombre en la industria del entretenimiento en la actualidad, Disney continúa con orgullo su legado de crear historias y experiencias de clase mundial para toda la familia. Las historias, los personajes y las experiencias de Disney llegan a consumidores e invitados de todos los rincones del mundo. Con operaciones en más de 40 países, nuestros empleados y miembros del elenco trabajan juntos para crear experiencias de entretenimiento que sean apreciadas a nivel local y global.
Este puesto es en Disney Advertising Sales, LLC, que forma parte de una empresa comercial que denominamos Disney Advertising.
Disney Advertising Sales, LLC es un empleador que ofrece igualdad de oportunidades. Los solicitantes recibirán consideración para el empleo independientemente de su raza, religión, color, sexo, orientación sexual, género, identidad de género, expresión de género, nacionalidad, ascendencia, edad, estado civil, condición de militar o veterano, afección médica, información genética o discapacidad, o cualquier otro fundamento prohibido por la ley federal, estatal o local. Disney defiende un entorno empresarial donde las ideas y decisiones de todas las personas nos ayudan a crecer, innovar, crear las mejores historias y ser relevantes en un mundo en constante evolución.
ADAPTACIÓN POR DISCAPACIDAD PARA SOLICITUDES DE EMPLEO
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
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