Senior Analyst, DTC Pricing & Yield Management
Résumé du poste:
The Disney Direct to Consumer (DTC) team is building the future of media and entertainment. In six years, we’ve created the must-have streaming homes of Marvel, Pixar, Walt Disney Animation, 20th Century Studios, Hulu, and ESPN+ (and many more iconic brands). We do this through utilizing cutting-edge technology and best-in-class storytelling – stories that may start at Disney Streaming, but go on to impact our theatrical movies, consumer products, parks, resorts, cruises, and media networks.
The DTC Pricing & Yield Management team is seeking a Senior Analyst to join the team. Be a part of a talented and highly visible team of professionals with backgrounds in consulting, investment banking, operational planning, and strategic finance who serve as in-house monetization advisors to the DTC executive leadership team. This relatively new team’s accomplishments have already made an immediate impact on the Direct to Consumer business in driving structural decisions around pricing strategy and promotion optimization. Pricing & Yield Management sits within the broader DTC Subscriber Growth & Monetization organization in charge of subscriber, engagement, and revenue planning.
What You Will Do
Reporting to the Director, DTC Pricing and Yield Management, the Senior Analyst will provide analytical and business modeling support to drive and optimize our global promotions and offers strategy for Disney+, Hulu, and the Disney Bundle portfolio. Illustrative examples include ideating, evaluating, and tracking subscriber acquisition, win-back, and engagement initiatives, and analyzing proprietary pricing and promotions research to inform growth and monetization opportunities.
Given the dynamic scope of Pricing & Yield Management, projects will often be complex, fluid, and involve multiple stakeholders. Success in this role requires robust analytical skills with an interest in leveraging data to solve problems, and presentation skills appropriate for executive discussions. The Senior Analyst will be expected to work independently on projects and adeptly manage expectations of peers and cross-functional partners across Subscriber Growth, Business Operations, Product, Data & Analytics, and regional teams.
Responsibilities
This hands-on role requires a strong understanding of the B2C subscription model, and more specifically SVOD streaming business models, and their positioning within the larger entertainment landscape. The right candidate will benefit from prior experience in pricing, promotion and portfolio optimization work. Responsibilities include:
- Support in the development of DTC-wide promotions and offers which align to the subscription consumer lifecycle
- Create business cases and accompanying financial models to support the implementation of acquisition, winback, upsell, and/or retention offers to solve for a specific business need
- Partner with in-house and external Research/Insights groups to translate customer survey data into customer reaction scenarios in the context of promotional options
- Create and collaborate on robust monitoring analytics to track promotions impact, across various subscriber metrics such as acquisition or conversion, and provide recommendations on how learnings can be incorporated into future business decisions
- Collaborate with broader Subscriber Growth & Monetization team to incorporate analysis into monthly, annual, or long range subscriber planning
- Primarily focus on US and Canada business objectives, but with eventual expansion to other Disney+ regions
- Maintain a competitive pricing and promotions tracker which will be an integral part of short-term and long-term price and promotion setting
- Provide DTC stakeholders with highly visible, ad hoc analysis, insights, and executive level presentations to support key business objectives surrounding promotion structure, scenarios, and post-mortems
- Work in partnership with regional counterparts on pricing and promotion research best practices, as well as assist in building out of region-specific promotional frameworks
Required Qualifications & Skills
- 2-4 years of relevant experience in investment banking, management consulting, direct-to-consumer strategy, corporate/product strategy, or similar fields
- Impeccable Excel skills with experience navigating large data sets, building financial/subscription models, and tackling broader analytical analyses
- Excellent PowerPoint and accompanying communication skills, with an ability to distill complex ideas into structured outputs and present to all levels of management
- Thrive in ambiguity with a deliverable-focused attitude, strong work ethic, ability to prioritize, and resolve an array of issues simultaneously
- Ability to work well in teams, both within the group and with other business units
- Capable of juggling multiple tasks and projects at the same time, while keeping leaders properly informed
- Familiarity with working in or with global, large organizations is a plus
Preferred Qualifications
- Prior experience in pricing and/or promotion strategy projects is a strong plus
- Knowledge and understanding of subscription / DTC KPIs and media & entertainment industry experience is a strong plus
- Analytics experience with Looker and Tableau is strongly preferred
Required Education & Experience
- Bachelor’s degree with a major in Finance, Economics or similar quantitative discipline
Additional Information
- Local to NYC-area with ability to work in the office up to 4 days a week.
The hiring range for this position in NY is $116,300.00 to $159,800.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
À propos de Disney Direct to Consumer:
L’équipe « Direct to Consumer » de Disney supervise les activités de streaming Hulu et Disney+ au sein de Disney Entertainment, en aidant à apporter les meilleures histoires de The Walt Disney Company aux fans et aux familles partout dans le monde.
Sur The Walt Disney Company:
The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.
Le poste est rattaché à Hulu, LLC qui fait partie d’une entreprise que nous appelons Disney Direct to Consumer.
Hulu, LLC est un employeur qui souscrit au principe d’égalité des chances à l’emploi. Les candidat(e)s seront pris(es) en considération pour un emploi sans distinction de race, de religion, de couleur, de sexe, d’orientation sexuelle, de genre, d’identité de genre, d’expression de genre, d’origine nationale, d’ascendance, d’âge, d’état matrimonial, de statut militaire ou d’ancien combattant, d’état de santé, d’informations génétiques ou de handicap, ou de tout autre motif interdit par la loi fédérale, étatique ou locale. Disney défend un environnement commercial où les idées et décisions de tous et toutes nous aident à grandir, innover, créer les meilleures histoires et être pertinents dans un monde en évolution constante.
AMÉNAGEMENT POUR LES PERSONNES EN SITUATION DE HANDICAP POUR LES CANDIDATURES
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
Des problèmes techniques ? Consultez la FAQ pour obtenir de l’aide.
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