Vice President of Consumer Insight, Measurement, and Analytics

ジョブID 10129600 勤務地を選択 アナハイム, カリフォルニア州, アメリカ合衆国 企業名 Disney Experiences 掲載日 Aug. 27, 2025

今すぐ応募

仕事内容:

Overview

Disney Experiences is one of the world’s leading providers of family travel and leisure experiences, with six resort destinations across the globe, including 12 theme parks, 57 resort hotels and Disney Vacation Club properties, a top-rated cruise line and other unique vacation experiences. Through the works of our cast members, Disney magic comes to life for families and fans worldwide every day.

The Consumer Insight, Measurement, and Analytics (CIMA) organization operates within the Disney Experiences Global Marketing Center of Excellence, providing data-driven analytics and insights to inform commercial, product development, digital, and guest experience strategies. CIMA enables business partners to anticipate and respond to consumer needs, optimize guest experiences, achieve business goals, and objectively measure decisions for continuous improvement.

Job Description

The Vice President of Consumer Insight, Measurement, and Analytics for Disneyland Resort (DLR) and Disney Signature Experiences (DSE) is responsible for shaping the strategic direction and fostering innovation in consumer insights, measurement methodologies, and analytics practices. This role requires a visionary leader adept at leveraging emerging tools and developing strategic plans to generate deeper insights and enhance operational efficiencies.

The executive will spearhead the development and execution of comprehensive, business-aligned insight and analytic strategies for DLR and DSE, championing advanced analytic techniques and cultivating a culture of innovation. This leader oversees scalable analytics designed to support strategic decision-making with a consumer-first focus.

We are seeking a collaborative and motivational individual to lead a team dedicated to researching, analyzing, synthesizing, and applying insights to inform present and future decision-making in a dynamic market and consumer environment. Candidates should demonstrate success in realizing a consumer-centric vision, defining roadmaps, and guiding teams through the application of research and analytics to business initiatives. The Vice President will be an influential leader of people, projects, and partnerships, capable of navigating complexity and ambiguity to provide clear direction. This position is based in Anaheim, California.

This VP will report to the Senior Vice President, CIMA.

Responsibilities

Strategic Leadership: Partner with site leadership to ensure business objectives and strategies are aligned.
Consumer Insights: Establish and execute initiatives to collect, analyze, and interpret consumer data, delivering actionable recommendations.
Measurement and Analytics: Manage the creation and implementation of measurement tools and analytics frameworks to monitor performance and identify trends.
Innovation: Integrate artificial intelligence and advanced technologies to strengthen data analysis and discover deeper consumer insights.
Efficiency and Optimization: Apply analytics to improve operational effectiveness and streamline organizational processes.
Collaboration: Promote effective partnerships with site leadership and cross-functional teams to embed insights into strategic planning.
Talent Development: Mentor a high-performing team in research, analysis, and data science, supporting professional growth.
Storytelling: Translate complex analytical findings into clear, impactful narratives for senior leaders and stakeholders.

Qualifications

Minimum of 12-15 years' progressive leadership experience in consumer insight, research, strategy planning, or advanced analytics
Proven ability to build strong partnerships and influence decision-making across all levels of a global matrixed organization
Expertise in integrating diverse data sources into actionable insights and compelling stories
Advanced working knowledge of consumer research methodologies, analytical techniques, software, and industry developments relevant to business challenges
Demonstrated excellence in leadership, turning vision into action, motivating teams, and executing decisions
Established record of innovation and challenging traditional business approaches
Capacity to anticipate long-term trends, articulate future consumer stories, and identify growth opportunities
Strategic thinking and action orientation
Strong collaboration, consultation, project management, organizational, and people development capabilities
Exceptional communication and storytelling abilities
Intellectual curiosity and commitment to learning and adapting
Experience influencing product, experience, and communications development
Strength in creative and analytical problem-solving—from diagnosing challenges to delivering solutions
Ability to excel in a fast-paced, evolving environment while managing multiple priorities and timelines

Education

Required: Bachelor's degree in business, marketing, statistics, economics, or related field

Preferred: Advanced degree (MBA, Master's, or PhD)

The hiring range for this position in Anaheim, CA is $232,500.00 to $311,800.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

今すぐ応募

Disney Experiencesについて:

Disney Experiencesは、テーマパーク、リゾート、クルーズ船、ユニークなバケーション体験、製品などを通じて、ディズニーのストーリーとフランチャイズの魔法を世界中に届けています。ディズニーは、米国、欧州、アジアの6つのリゾート、トップレーティングのクルーズライン、人気のバケーションオーナーシッププログラム、受賞歴のあるガイド付きファミリーアドベンチャービジネスを有し、旅行業界でひときわ輝いています。さらに、ディズニーのグローバルコンシューマー製品事業には、世界をリードするライセンスビジネス、世界最大の子ども向け出版ブランド、あらゆるプラットフォームのゲームにおける世界有数のライセンシング、世界中のロケーションおよびオンラインのディズニーストアがあります。

The Walt Disney Company について:

The Walt Disney Companyは、その子会社・関連会社とともに、多様性あふれる国際企業として、Disney Entertainment、ESPN、Disney Experiencesの3事業を柱に、ファミリー向けエンターテインメントとメディアの世界をけん引しています。1920年代に小さなアニメ・スタジオとしてスタートしたDisneyは、今日のエンターテインメント業界において卓越した存在となりました。ディズニーは今後も、子供から大人まで、ご家族のだれもが楽しめる一流の物語や体験を生み出し続けます。Disneyのストーリーやキャラクター、体験は、世界中のあらゆる場所の消費者やお客様に届けられています。当社は40カ国以上で、従業員とキャストメンバーが一丸となり、世界的にも地域的にも歓迎されるエンターテインメント体験を創出しています。

このポジションはDisney Destinations, LLCという事業部門の一つであるDisney Experiencesでのお仕事です。

Disney Destinations, LLC は機会均等雇用主です。応募者は、人種、宗教、肌の色、性別、性的指向、ジェンダー、性自認、性表現、国籍、家柄、年齢、配偶者の有無、軍役経験の有無やその地位、健康状態、遺伝情報や障がい、または連邦法や州法、地方法で禁止されているその他の法的根拠に関係なく、雇用の検討対象となります。Disneyは、すべての人々のアイデアと決断が、成長、革新、最高のストーリーの創造に役立ち、絶えず進化する世界において、価値ある存在になれるよう支援するビジネス環境を支持します。

求人応募における障害者への配慮

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

技術的な問題がある場合は、「よくあるご質問」をご覧ください。

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