Content Marketing Manager EMEA
Descrição do cargo:
Be you, be here, be part of the story!
At The Walt Disney Company, magic is more than just a word; it's a way of life. For a century, we've been inspiring imaginations, celebrating diversity, and bringing families together through our beloved stories, characters, and experiences. From our iconic theme parks and resorts to our groundbreaking films, television shows, interactive media and products, we're dedicated to creating magic that knows no bounds.
This is an office-based role. 4 days working in the Hammersmith, London office with 1 day working from home (Friday).
This is a 12m FTC.
Overall Purpose of the Role
The EMEA Content Marketing team are responsible for the development and roll-out of marketing campaigns for Local & Global General Entertainment content for Disney+ in EMEA. The focus, and measurement of success, is to drive awareness of our content to new & existing customers, engage our existing customers and drive acquisition of Disney+.
Reporting to the EMEA Senior Content Marketing Manager (Local Original Content), this role will be instrumental in leading the delivery of campaigns for local originals in the UK for scripted and unscripted titles (E.g. Rivals, A Thousand Blows, The Rooney’s and Blind Date) from greenlight through to launch, leading specific campaigns and the creative development process. In addition, this role will work closely with specific EMEA markets on the launch of their local originals, providing guidance, supporting with best practice and facilitating approvals.
This individual will work closely with the rest of the content marketing team who also look after Global General Entertainment. They will be required to co-ordinate planning and build excellent relationships with peers across Disney+ (including UK, PR, social, analytics and internal creative). They will also be required to communicate and work closely with stakeholders externally including: Creative agencies, Production companies, Publicists, Photographers and Talent.
Areas of Responsibility
STRATEGIC MARKETING & PLANNING
Lead the campaign planning milestone process for their titles, building key strategic documents, pulling together presentations and presenting to key internal stakeholders.
Develop industry-leading, insight-driven, innovative, differentiated & effective content campaigns for local UK Originals.
Lead cross functional collaboration with teams and peers across Disney+ to ensure alignment across key campaigns.
CREATIVE DEVELOPMENT
Develop and deliver original, innovative and disruptive creative for local content (including AV, static, social, in-service and campaign assets). Manage campaign budgets, develop creative briefs and manage external creative agencies (or internal creative), alongside support from marketing supervisors.
Oversee marketing supervisors to ensure creative makelists and campaign timings are managed.
Oversee the coordination of marketing shoots where required, managing both creative and production agencies.
Manage development and delivery of on-set material during the production window.
RELATIONSHIPS
Alongside Snr Content Marketing Manager develop relationships with production companies to help deliver key marketing requirements, including accessing set and securing unit photography, social content and EPK material. Share and present campaign plans and creative development.
Alongside Snr Content Marketing Manager, develop strong relationships with Disney commissioning across your projects, joining weekly status meetings as required.
Build strong relationships with local EMEA markets, and liaise with them as required to provide guidance and support their campaign development. In addition, build relationships with all Disney+ regional functions in EMEA.
ADDITIONAL AREAS OF RESPONSIBILITY
Manage title/ campaign budgets, tracking purchase orders, managing vendors, and other finance admin related duties.
Work closely with our research team and manage creative and campaign testing process.
Support on global general entertainment campaigns where required.
Manage marketing Co-Ordinator including overseeing performance and development, manage wider team members of project basis.
Experience and Professional Qualifications Required
Proven marketing experience (5+ year), within the entertainment industry, working on content marketing campaigns.
Experience managing multiple projects and campaigns in parallel a must.
Experience working with creative agencies essential including writing inspirational briefs and providing clear feedback (experience of managing or supporting marketing shoots would be ideal).
Experience working with production companies or on original entertainment content would be ideal.
Skills Required
Highly organised with excellent ability to prioritise, manage time and balance multiple projects or campaigns at one time
Strong presentation, communication and stakeholder management skills, comfortable presenting to production partners, commissioners and senior internal stakeholders
High level of attention to detail, with a creative eye
Strong strategic marketing capabilities with the ability to read and use data to tell a story
Passionate about entertainment
Strong team player but with ability to also work autonomously and show initiative
Ability to work in a fast-paced, high-pressured environment
The Perks
- 25 days annual leave
- Private medical insurance & dental care
- Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
- Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
- Disney+ Subscription
- Excellent parental and guardian leave
- Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
Sobre o The Walt Disney Company (EMEA):
A Disney EMEA tem como objetivo impulsionar o crescimento, a inovação e a afinidade da marca em um conjunto extremamente diversificado de países. Para isso, ela conta com uma equipe de mais de 6.000 funcionários, opera em 59 mercados e possui escritórios em 29 países.
Sobre The Walt Disney Company:
A The Walt Disney Company, juntamente com suas subsidiárias e afiliadas, é uma líder diversificada em entretenimento familiar e mídia internacional que inclui três segmentos principais de negócios: Disney Entertainment, ESPN e Disney Experiences. Desde seus primeiros passos como um estúdio de desenho animado na década de 1920 até se tornar o atual nome de destaque na indústria do entretenimento, a Disney orgulhosamente dá continuidade a seu legado de criação de histórias e experiências de padrão internacional para toda a família. As histórias, personagens e experiências da Disney tocam consumidores e visitantes de todas as partes do mundo. Com operações em mais de 40 países, nossos funcionários e colaboradores trabalham juntos para criar experiências de entretenimento adoradas por todos.
Esta vaga é oferecida junto à The Walt Disney Company Limited, que é parte de um segmento de negócios que chamamos de The Walt Disney Company (EMEA).
The Walt Disney Company Limited é um empregador de oportunidades iguais. Os candidatos receberão consideração para emprego independente de idade, raça, cor, religião ou crença, sexo, nacionalidade, origem étnica ou nacional, orientação sexual, reatribuição de gênero, estado civil ou união estável, deficiência ou gravidez, ou maternidade. A Disney promove uma cultura de negócios em que ideias e decisões de todas as pessoas nos ajudam a crescer, inovar, criar as melhores histórias e ser relevantes em um mundo de rápidas mudanças.
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Processo de contratação
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Conheça este local EMEA
A Disney EMEA tem como objetivo impulsionar o crescimento, a inovação e a afinidade da marca em um conjunto extremamente diversificado de países. Para isso, ela conta com uma equipe de mais de 6 mil funcionários, opera em 59 mercados e mantém escritórios em 29 países.
Vagas relacionadas
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